Technology

Asos Data Breach

6 Oct to 8 Oct

6 outlets

Each outlet's article on this story, most articles first

16 articles

11 reporters

Tom PlaceEvening Standard
Henry Saker-ClarkEvening Standard
Sarah ButlerThe Guardian
Claire CampbellABC News (AU)
The Straits TimesThe Straits Times
Megan HoweEvening Standard
BBC NewsBBC
Matt StrudwickDaily Mail
Burney WongDaily Mail
Holly BishopEvening Standard
Aidan RadnedgeDaily Mail

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APA MLA Chicago

Asos Data Breach. (2026, October 13). The Aporia. https://the-aporia.com/event/59657

Dated the day this page was built. The link always leads to this event, even after the stories are regrouped.

Sources (CSV) · Sources (JSON)

Photo via Daily Mail

Photo via Evening Standard

Photo via BBC

On Tuesday morning, Asos users across the UK were sent pop-up messages from its app that appear to have been sent by hackers trying to extort the company.

What happened

The outlets' own sentences, most widely reported first. Hover one for who reported it.

Snowflake said it has “found no compromise” of its platform after launching an investigation following the notification message.

4 of 6 outletsfirst reported 6 Octwording from Evening Standard

The message sent out to customers said: “Dear Asos DPO [data protection officer] and IT, we have fully compromised the Snowflake instance.”

3 of 6 outletsfirst reported 6 Octwording from The Guardian

Snowflake is a cloud platform used to store, process and analyse data including transactions and demographic information such as clothing sizes and body measurements.

3 of 6 outletsfirst reported 6 Octwording from The Guardian

Analysis

Agreed

Reported by outlets on both sides of the middle

No sentence was reported across the range.

Disputed

Picked by our model, which is sometimes wrong

No disagreement the check could confirm. That does not prove there is none.

Framing

How the first headlines put it

Stated as fact6

How it changed

6 Oct
Asos is investigating after users of its mobile app received a notification claiming hackers had “fully compromised” the online fashion retailer’s data.
6 outlets · The Guardian
8 Oct
The fast fashion business told customers to “remain cautious” over unexpected messages or calls claiming to be from Asos, in an email on Thursday morning.
2 outlets · Evening Standard

Coverage 16 articles

8 Oct Asos hackers 'in possession of detailed profiles of potentially millions of customers'
Daily Mail
8 Oct Asos says ‘unauthorised party’ impersonated contact to gain log-in details
Evening Standard
8 Oct ASOS confirms personal details were accessed in hack update as retailer issues apology
Evening Standard
7 Oct Thousands of Aussies potentially caught up in data breach at popular online fashion company ASOS
Daily Mail
6 Oct What can I do to protect myself after 'Asos hacked' message?
BBC
6 Oct ASOS says customer data may have been accessed after users receive worrying 'hack' alert on phones
Evening Standard
6 Oct Asos apologises to customers after ‘unauthorised activity’
Evening Standard
6 Oct Online fashion giant Asos probes ‘unauthorised activity’ after hacking phone alerts
The Straits Times
6 Oct Asos says customer data may have been accessed after ‘unauthorised activity’
Evening Standard
6 Oct Asos says customer data may have been accessed after ‘unauthorised activity’
Evening Standard

Show all 16 articles

6 Oct Asos customers told online retailer ‘hacked’ in phone alert
Evening Standard
6 Oct Asos app users sent 'hacked' message from online retailer
ABC News (AU)
6 Oct Asos customers told online retailer ‘hacked’ in phone alert
Evening Standard
6 Oct Asos customers receive ‘hack’ notification threatening leak
The Guardian
6 Oct Asos customers told online retailer ‘hacked’ in phone alert
Evening Standard
6 Oct Has ASOS been hacked? Customers concerned after receiving alert
Evening Standard

Built 2026-10-13 from 16 articles. Every sentence on this page is quoted from the linked article; nothing was written by a model except the Summary and the items marked AI, which cite their sources, and the questions and labels under "Disputed". Photos are from the outlets that covered the story, never from articles our check marks sensitive.