Asos says customer data may have been accessed after ‘unauthorised activity’

On Tuesday morning, ASOS customers received a phone alert claiming that the company had been hacked. The message threatened to leak data unless ASOS's data protection officer (DPO) and IT departments engaged with the hackers. This prompted more than 400 users to report issues on Downdetector, and ASOS’s shares fell by over 12%. The alleged breach involves Snowflake, a cloud platform used to store customer data including transactions and demographic information. ASOS has around 17 million customers in over 150 countries and reported revenues of £2.5 billion in the latest financial year, with the UK being its largest market (49% of revenue). The company is investigating the incident but does not believe payment card information or account passwords were compromised.