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ASOS confirmed that personal information like names and contact details may have been accessed during a hack but stated that payment card information and account passwords were not compromised. The company discovered that an unauthorized party gained access to employee credentials through social engineering tactics and used them to infiltrate third-party platforms. ASOS issued an apology for the incident, which caused its shares to fall by more than 10% on Tuesday following a strong performance over the past year.
Written locally by qwen2.5:14b on 2026-10-08,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
On Tuesday morning, ASOS customers received a phone alert claiming the retailer had been hacked. The message included a link to a Telegram chat threatening to leak customer data unless ASOS engaged with the hackers. Snowflake, an online platform used for storing and analyzing large amounts of data, was cited as being compromised by the alleged attackers.
More than 400 customers reported issues on Downdetector, and ASOS's shares fell almost 12% on the London Stock Exchange. The company acknowledged the issue but stated that it did not believe payment card information or account passwords were impacted, though personal data such as names and contact details may have been accessed.
ASOS has 17 million customers in over 150 countries, with the UK being its largest market at 49% of revenues. The company is currently undergoing a major turnaround program to halt declining sales and return to profit. Previous high-profile retail hacks include those on Marks & Spencer and Harrods.
Cyber experts warn that these incidents create ideal conditions for phishing attacks, urging customers to be wary of potential follow-up communications from ASOS or any other suspicious emails or texts.
Written for “Asos Data Breach” on 2026-10-08,
grounded in this article and the 15 other(s) covering the same event.
The message, which contained a link to a Telegram chat, read: “Dear ASOS DPO and IT, we have fully compromised the Snowflake instance.
asserted
we → contain → instance
Engage with us, or we will leak it.”
asserted
we → engage → it
The company later said it had found “no compromise” of its platform and urged customers to ignore the notification and not click on links in the message.
asserted
it → say → message
The online retailer said personal information, such as names and contact details, “may have been accessed”, but said it did not believe that payment card information or account passwords were impacted.
uncertain
information → say → names
In an update sent to its 16.5 million customers on Thursday, ASOS apologised for the incident “any uncertainty this caused”.
asserted
this → send → incident
It explained that in the past 48 hours, an investigation into the incident has been underway.
asserted
investigation → explain → incident
“We discovered that an unauthorised party gained access to an ASOS employee account by impersonating a trusted contact to obtain log in credentials.
asserted
party → discover → credentials
Those credentials were then used to access information on certain third-party platforms used by ASOS.
asserted
credentials → use → ASOS
“The affected platforms were immediately locked down, ensuring that no further information could be accessed and a full investigation was launched with the support of both internal and external cyber experts.
uncertain
investigation → lock → experts
We are also working with the relevant law enforcement and regulatory authorities.”
asserted
We → work → enforcement
It confirmed that the unauthorised party gained “access to some personal information, including names and contact details, and certain non-personal account related information”.
asserted
party → confirm → names
However, it confirmed that no payment card information or account passwords were accessed.
asserted
information → confirm → ?
It added that the website and app were safe to use throughout, and continue to remain safe to use today
“There is no action you need to take on your account,” it stressed.
asserted
it → add → account
We will never ask you to share passwords, security codes or payment details through an unsolicited message or call.”
asserted
We → ask → message
The investigation remains ongoing and the retailer said it will contact customers directly if additional action is required.
asserted
action → remain → customers
Shares in ASOS fell more than 10% on Tuesday after the notification was sent.
asserted
notification → fall → Tuesday
It interrupted a strong run for the online fashion retailer, whose shares had nearly doubled over the past year.
asserted
shares → interrupt → year
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