Asos hackers 'in possession of detailed profiles of potentially millions of customers'

Read the original at Daily Mail ↗
Daily Mail · collected 2026-10-08 · by Aidan Radnedge

Quick Summary

Hackers who compromised fashion retailer ASOS's website are now believed to have access to detailed customer profiles, including names, addresses, phone numbers, and email addresses of potentially millions of customers. Initially thought to be limited to basic contact information, the breach has escalated, prompting ASOS to warn users about potential phishing attempts and advising them not to share personal details in unsolicited communications. The hackers had demanded a ransom from ASOS but have since stated that customer data is safe for now on their servers.
Written locally by qwen2.5:14b on 2026-10-08, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

On Tuesday morning, ASOS customers received a phone alert claiming the retailer had been hacked. The message included a link to a Telegram chat threatening to leak customer data unless ASOS engaged with the hackers. Snowflake, an online platform used for storing and analyzing large amounts of data, was cited as being compromised by the alleged attackers.

More than 400 customers reported issues on Downdetector, and ASOS's shares fell almost 12% on the London Stock Exchange. The company acknowledged the issue but stated that it did not believe payment card information or account passwords were impacted, though personal data such as names and contact details may have been accessed.

ASOS has 17 million customers in over 150 countries, with the UK being its largest market at 49% of revenues. The company is currently undergoing a major turnaround program to halt declining sales and return to profit. Previous high-profile retail hacks include those on Marks & Spencer and Harrods.

Cyber experts warn that these incidents create ideal conditions for phishing attacks, urging customers to be wary of potential follow-up communications from ASOS or any other suspicious emails or texts.

Written for “Asos Data Breach” on 2026-10-08, grounded in this article and the 15 other(s) covering the same event.

Signals How these are calculated →

Claims extracted
50
claim-shaped sentences
Uncertain
6%
3 of 50 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
64.5
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
16
Technology
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-08 · how these are computed

Story

📰 Asos Data Breach
Technology · 16 article(s) covering the same event. See how they differ ↓

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads unscored and hedges 6% of its claims. Each row says how that neighbour differs.
Evening Standard · 0.88 cosine similarity
⚖️ leaning not scored 🔴 25% hedged 1 of 4 📰 publisher trust 66
“Both articles describe the unauthorized access and potential data breach at Asos occurring on the same dates with consistent details about customer information being compromised.”
Evening Standard · 0.86 cosine similarity
⚖️ leaning not scored 🔴 14% hedged 3 of 22 📰 publisher trust 66
“Both articles describe Asos's response to a specific unauthorized activity and cyber attack on their platform that occurred in early October 2026, involving potential access to customer details.”
The Straits Times
⚖️ leaning not scored 🔴 13% hedged 3 of 23 📰 publisher trust 59
“Both articles describe the same hacking incident at Asos that occurred in early October 2026, with Article B providing an update and more details on the breach.”
BBC News
⚖️ leaning not scored 🔴 19% hedged 6 of 31 📰 publisher trust 72
“Both articles discuss the same Asos hack incident that occurred in early October 2026, with Article A covering the initial notification and advice to customers, while Article B provides an update about the extent of the data breach.”
Daily Mail
⚖️ leaning not scored 🔴 25% hedged 2 of 8 📰 publisher trust 64
“Both articles describe the same data breach incident at ASOS involving unauthorized access and potential leakage of customer information.”
Evening Standard
⚖️ leaning not scored 🔴 12% hedged 2 of 17 📰 publisher trust 66
“Both articles report on ASOS confirming that customer personal details were accessed in a hack incident, with similar timing and content.”
Evening Standard · 0.87 cosine similarity
⚖️ leaning not scored 🔴 5% hedged 1 of 19 📰 publisher trust 66
“Both articles discuss the same data breach incident at Asos, with the second article providing more details and an update from a later date.”
Evening Standard
⚖️ leaning not scored 🔴 9% hedged 1 of 11 📰 publisher trust 66
“Both articles discuss a specific hacking incident involving ASOS that occurred in early October 2026, with similar details about customer data compromise and security threats.”
Evening Standard
⚖️ leaning not scored 🔴 0% hedged 0 of 7 📰 publisher trust 66
“Both articles refer to the same hacking incident of Asos that occurred on a specific date and provide details about customer data breaches.”
The Guardian
⚖️ leaning not scored 🔴 20% hedged 3 of 15 📰 publisher trust 68
“Both articles describe an ongoing investigation into a data breach at Asos that began with users receiving a 'hack' notification, and subsequent updates about the extent of potential customer data exposure.”

Publisher

Daily Mail · 4355 article(s) · 13 correction(s) detected
Running correction rate · 13 correction(s)
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Clarifications and corrections

Who wrote this

Aidan Radnedge
21 article(s) here · 1 carrying a prediction
🔮 Cyber-criminals behind the attack could now have access to shoppers' names, addresses, phone numbers, email addresses and past searches on the site.
🔮 Mr Channon claimed it should run along the line of the stems of the original torn out hedge, meaning the fence would stand on his land.
🔮 In a statement issued on Monday night, Mr Polanski, who is Jewish, said his party would 'not accept any exclusion' of people based on religion.
🔮 A court heard that Rock, from Cowes on the Isle of Wight, told the boy she would lose her job when they bumped into another teacher from Medina College in public if he did not lie and say he was her godson.
🔮 'The Type 01 is the sort of ugly even a loving mother would struggle to defend.' Designed, engineered and built in the UK, the new vehicle has a four-seater layout with a singular 'spine' running through the centre of the cabin and a 118kWh battery which can deliver an expected range of up to 400 miles, the company said.
🔮 But the fact that it was owned by a royal is likely to help sell it as it is both something of interest about the car and it means it will have been incredibly well cared for.
🔮 A woman who says she was raped as a teenager by Katie Price's ex-husband Kieran Hayler told police he said she could never tell anyone and must take their secret to the grave, a court heard.
🔮 I wouldn't have been able to do anything without them.
🔮 His trial is due to begin next Monday, with the case expected to last up to 10 weeks.
🔮 He said his proposed ban on face coverings would include 'exemptions for religious reasons' but said many residents were 'anxious' about people in balaclavas.
Also by Aidan Radnedge
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 21 articles by Aidan Radnedge →

Topics

Asos BBC News Snowflake Telegram the 'Xuanye Group

Subjects

Asos ORG · 12× Telegram ORG · 2× ASOS DPO ORG · 1× BBC News ORG · 1× Miss Selfridge ORG · 1× Topshop ORG · 1× the 'Xuanye Group ORG · 1× the London Stock Exchange ORG · 1×

Narrative

It also contained a link to the hackers' Telegram channel, the 'Xuanye Group', that was only created the previous day. It is understood messages later appeared on that channel claiming that 'customer information is safe on our server' and 'it will not be touched for a designated period'.
framing: assertive · carried by 1 article(s) · first seen 2026-10-08
🔮 Cyber-criminals behind the attack could now have access to shoppers' names, addresses, phone numbers, email addresses and past searches on the site.

Claims (50 extracted, 3 hedged)

Hackers who infiltrated fashion firm Asos's website are feared to have detailed profiles from millions of customers. asserted
who → infiltrate → customers
The company has given an update after the hack earlier this week amid revelations the breach went beyond what was previously thought to be 'basic contact details'. asserted
what → give → revelations
Cyber-criminals behind the attack could now have access to shoppers' names, addresses, phone numbers, email addresses and past searches on the site. uncertain
criminals → have → site
In a new email to consumers, Asos said: 'Please remain cautious of unexpected messages or calls claiming to be from Asos. asserted
Asos → say → Asos
'We will never ask you to share passwords, security codes or payment details through an unsolicited message or call.' asserted
We → ask → message
BBC News today told of being contacted by hackers who claimed they had access to extra information about Asos customers. asserted
they → tell → customers
Asos confirmed on Tuesday hackers could have accessed 'basic personal information' after customers received an 'unusually brazen' message threatening to leak their data. uncertain
customers → confirm → data
In a statement issued after the 'unauthorised' notification was sent, the firm said that it did not believe 'payment card details or passwords were impacted'. asserted
details → issue → statement
Millions of customers are feared to be affected by a cyber-hack of the fashion firm Asos Messages sent by the hackers to customers' phones said they had 'fully compromised the Snow flake instance', referring to the online platform that collects data, including that of customers. asserted
that → fear → customers
The notification included a threatening message to Asos: 'Engage with us or we will leak it'. asserted
we → include → it
It also contained a link to the hackers' Telegram channel, the 'Xuanye Group', that was only created the previous day. It is understood messages later appeared on that channel claiming that 'customer information is safe on our server' and 'it will not be touched for a designated period'. asserted
it → contain → period
One message from the hackers is said to read: 'Considering the current situation regarding incident disclosure in the cyber security landscape, you can thank us for our generous clarity regarding this incident.' asserted
you → say → incident
The hackers had demanded a ransom payment from Asos in exchange for deleting customer information. asserted
hackers → demand → information
It quoted a text from messaging app Telegram, saying: 'Our message is clear, and simple to recognise. asserted
message → quote → Telegram
The organisation must contact us or we will leak it [customers' data], that is what we said. asserted
we → contact → what
The 2-week period is intended for them to make contact, they know what happened.' asserted
what → intend → contact
The hackers said in an online notification: 'Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. asserted
we → say → instance
Engage with us, or we will leak it. asserted
we → engage → it
Snowflake is a cloud-based platform that firms use to store, process and analyse data and an 'instance' refers to a customer's individual environment on the platform. asserted
instance → base → platform
Shares in Asos, which also owns brands including Topshop and Miss Selfridge, fell by more than nine per cent after reports of the hacking emerged. asserted
reports → own → hacking
Cyber-security experts said the hackers' 'unusually brazen' notification was 'designed to whip up panic'. asserted
notification → say → panic
A statement was released by Asos on Tuesday in which the firm apologised to customers if they had received the 'unauthorised push notification'. asserted
they → release → notification
In a further statement to the London Stock Exchange, it said: 'Asos can confirm that, at around 10am today, an unauthorised customer notification was sent to Asos customers.' asserted
notification → say → customers
'We are investigating unauthorised activity involving third-party platforms that we use to communicate with customers. asserted
we → investigate → customers
'We took immediate action to restrict access to the notification platforms and are working with our internal and external specialist advisers, as well as all relevant authorities. asserted
We → take → advisers
'Basic personal information including name and contact details may have been accessed. uncertain
information → include → name
We do not believe that payment-card information or account passwords were impacted. asserted
information → believe → ?
'Our website and app are operating as normal, with no current disruption to any aspects of our operations. asserted
website → operate → operations
'Customer trust is incredibly important to us, and if the situation changes an update will be provided as appropriate. asserted
update → change → us
'The Company has cyber security insurance with a large global provider, including business continuity insurance. asserted
Company → have → insurance
It is too early to quantify any potential impact on trading.' asserted
It → quantify → trading
Katherine James, director of Snowflake's Europe, Middle East and Africa communications team, told the BBC: 'As soon as we became aware of the notification that is currently being reported, we began an investigation. asserted
we → tell → investigation
At this time, we can report that we have found no compromise of the Snowflake platform. asserted
we → report → platform
We take customer privacy and security very seriously. asserted
We → take → privacy
The investigation is ongoing and we will provide further updates as soon as more information becomes available.' asserted
information → provide → updates
Asos says it has 17 million customers in 150 countries. asserted
it → say → countries
Panicked customers reacted online to the 'crazy notification' and some said they had 'never deleted my payment methods so quick'. asserted
they → react → methods
Marie Wilcox, VP of market strategy at cyber-security firm Binalyze, said: 'This notification was psychological warfare, designed to whip up panic. asserted
notification → say → panic
Attackers know that any panic piles on the pressure on Asos to think about paying up rather than taking time to develop a rational response. asserted
panic → know → response
Asos is legally obliged to tell customers if their data has been breached under the UK's data protection law. asserted
data → oblige → law
…and 10 more, not listed.
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