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ASOS confirmed on Wednesday that customer information including names and contact details may have been accessed due to unauthorized activity involving third-party platforms used for communication with customers. The company assured that payment card details and account passwords were not affected, though they continue their investigation. Shares in ASOS fell over 10% following the incident, which occurred as part of a broader cybersecurity issue affecting many major companies through cloud firm Snowflake.
Written locally by qwen2.5:14b on 2026-10-06,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
On Tuesday morning, ASOS customers received a phone alert claiming that the company had been hacked. The alert warned that hackers had compromised Snowflake, a cloud data platform used to store and manage ASOS's customer information. This led to panic among some users who quickly deleted payment methods from their accounts. ASOS has around 17 million global customers, with the UK being its largest market representing nearly half of all revenues.
The company’s shares dropped by over 10% on Tuesday after the alert was sent out. ASOS is now investigating unauthorized activity involving third-party platforms it uses to communicate with customers and has restricted access to these notification systems. The fashion retailer stated that personal information such as names and contact details may have been accessed but believes payment card information or account passwords were not impacted.
Cyber experts warned that hackers might exploit the situation by sending phishing emails or texts posing as ASOS, so customers should remain vigilant for further suspicious activity.
Written for “Asos Hacked Incident” on 2026-10-06,
grounded in this article and the 10 other(s) covering the same event.
A DPO, or data protection officer, is responsible for overseeing how an organisation handles and protects personal data.
asserted
organisation → oversee → data
In an update on Wednesday, ASOS confirmed that customer information, including names and contact details, “may have been accessed” as a result of the incident.
However, the retailer said it does not believe payment card details or account passwords were affected.
uncertain
details → confirm → incident
ASOS said it is continuing to investigate the incident.
asserted
it → say → incident
On Tuesday afternoon, the company confirmed that an “unauthorised customer notification” had been sent out through its mobile app.
asserted
notification → confirm → app
In a statement, the company said: “We are investigating unauthorised activity involving third-party platforms that we use to communicate with customers.
asserted
we → say → customers
“We took immediate action to restrict access to the notification platforms and are working with our internal and external specialist advisers, as well as all relevant authorities.
asserted
We → take → advisers
“Our website and app are operating as normal, with no current disruption to any aspects of our operations.
asserted
website → operate → operations
“Customer trust is incredibly important to us, and if the situation changes an update will be provided as appropriate.”
asserted
update → change → us
The notification message sent out by cyber attackers refers to cloud firm Snowflake, which stores data for many major companies.
asserted
which → send → companies
Snowflake said it has “found no compromise” of its platform after launching an investigation following the notification message.
asserted
it → say → message
“The investigation is ongoing and we will provide further updates as soon as more information becomes available,” a spokeswoman added.
asserted
spokeswoman → provide → updates
ASOS told shareholders it has cyber security insurance with a large provider and said it is “too early” to quantify any potential impact on its trading.
asserted
it → tell → trading
Shares in the company fell by more than 10% on Tuesday as a result.
asserted
Shares → fall → result
The UK is the group’s largest market, representing 49% of all revenues in the first half of the latest financial year.
asserted
UK → represent → year
The fast fashion firm is currently undergoing a major turnaround programme in a bid to halt declining sales and return to profit.
asserted
firm → undergo → profit
Dr Richard Horne, chief executive of the NCSC, said: “The unauthorised notification sent out to Asos customers has brought into the light how cyber incidents do not simply affect big business but can have repercussions for individuals much more widely too.
asserted
incidents → say → individuals
“The NCSC has been in contact with Asos today to offer our support as the company investigates what has taken place.
asserted
what → offer → place
“Individuals who received the notification should not click on any suspicious links and should stay vigilant to suspicious messages that may seek to take advantage of news of the breach.
uncertain
that → receive → breach
“If you are worried about your personal data being impacted, we recommend following the advice set out at ncsc.gov.uk to help stay safe online.”
asserted
we → impact → ncsc.gov.uk
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