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Asos is investigating claims that a hacker notification sent to customers through the mobile app may indicate a data breach involving their Snowflake cloud platform, which stores sensitive customer information such as transaction records and personal details. Following the notification, Asos shares dropped by nearly 12% on the London Stock Exchange. Security experts warn of potential phishing attacks exploiting concerns over the alleged breach, advising customers to be cautious with communications claiming to come from Asos. This incident follows a series of cyberattacks against other British retailers in recent months, causing disruptions such as stock shortages and website outages.
Written locally by qwen2.5:14b on 2026-10-06,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
On Tuesday morning, ASOS customers received notifications claiming the company had been hacked, with links to a Telegram chat threatening to leak data unless ASOS engaged with them. Snowflake, an online data platform used by many companies to store and analyze customer information, was reportedly compromised according to the alert. Over 400 users reported issues on Downdetector as of 10:30 am. ASOS has approximately 17 million customers in over 150 countries and reported revenues of £2.5 billion for the year ending March 2025. The UK requires companies to report data breaches within three days, informing affected individuals if there is a high risk involved. Shares of ASOS dropped nearly 12% on the London Stock Exchange following these notifications.
Written for “Asos Data Breach Alert” on 2026-10-06,
grounded in this article and the 2 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 59800 · logged 2026-10-06
Asos is investigating after users of its mobile app received a notification claiming hackers had “fully compromised” the online fashion retailer’s data.
asserted
hackers → investigate → data
The value of Asos’s shares on the London Stock Exchange dived almost 12% after thousands of customers received a notification titled “Asos hacked” with a link that sent them to the Telegram messaging service.
asserted
that → dive → service
The website and app appeared to be continuing to operate on Tuesday morning and it is understood that Asos is still investigating whether any hack has taken place.
asserted
hack → appear → place
The message sent out to customers said: “Dear Asos DPO [data protection officer] and IT, we have fully compromised the Snowflake instance.”
asserted
we → send → instance
Snowflake is a cloud platform used to store, process and analyse data including transactions and demographic information such as clothing sizes and body measurements.
asserted
Snowflake → use → sizes
It also enables push notifications to clients’ phones.
asserted
It → enable → phones
Dray Agha, the senior manager of security operations at Huntress, an online security firm, said: “Snowflake is a massive cloud database where retailers typically store sensitive customer information – it is a real worry if cyber criminals have indeed accessed it as they claim.
uncertain
they → say → it
The push notification suggests attackers have breached the systems controlling the Asos mobile app also.
uncertain
attackers → suggest → app
“Sending a ransom demand directly to consumer devices is an aggressive extortion tactic designed to force the business into a quick negotiation.
asserted
Sending → send → negotiation
I strongly advise shoppers to watch out for targeted phishing attempts while we wait for official confirmation of a data breach.”
asserted
we → advise → breach
Marijus Briedis, the chief technology officer at the online service provider NordVPN, said: “What customers should be particularly alert to now is what happens next.
asserted
what → say → What
High-profile cyber incidents create ideal conditions for phishing attacks.
asserted
incidents → create → attacks
Criminals may exploit the publicity by sending emails and texts claiming to be from Asos, perhaps asking customers to reset a password, confirm payment details, check an order or claim a refund.”
uncertain
Criminals → exploit → refund
The potential hack comes after a string of British retailers including Marks & Spencer, the Co-op and Harrods suffered cyber incidents last year.
asserted
string → come → incidents
M&S and the Co-op experienced stock shortages and the former was forced to close its website for several weeks as it battled to ensure its systems were clean.
asserted
systems → experience → weeks
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