Has ASOS been hacked? Customers concerned after receiving alert

Read the original at Evening Standard ↗
Evening Standard · collected 2026-10-06 · by Tom Place

Quick Summary

On Tuesday morning, customers of ASOS received an alert suggesting that the company’s Snowflake data platform may have been compromised by hackers. The notification included a threat to leak information unless the ASOS DPO and IT departments engaged with the attackers via Telegram. Over 400 users reported issues on Downdetector, indicating potential problems with ASOS services. With around 17 million customers globally, ASOS is required under UK law to report data breaches within three days if they pose a high risk. The company has not yet commented on the situation.
Written locally by qwen2.5:14b on 2026-10-06, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

On Tuesday morning, ASOS customers received notifications claiming the company had been hacked, with links to a Telegram chat threatening to leak data unless ASOS engaged with them. Snowflake, an online data platform used by many companies to store and analyze customer information, was reportedly compromised according to the alert. Over 400 users reported issues on Downdetector as of 10:30 am. ASOS has approximately 17 million customers in over 150 countries and reported revenues of £2.5 billion for the year ending March 2025. The UK requires companies to report data breaches within three days, informing affected individuals if there is a high risk involved. Shares of ASOS dropped nearly 12% on the London Stock Exchange following these notifications.

Written for “Asos Data Breach Alert” on 2026-10-06, grounded in this article and the 2 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 59657 · logged 2026-10-06

Signals How these are calculated →

Claims extracted
11
claim-shaped sentences
Uncertain
9%
1 of 11 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
67.1
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
3
Technology
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-06 · how these are computed

Story

📰 Asos Data Breach Alert
Technology · 3 article(s) covering the same event. See how they differ ↓

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads unscored and hedges 9% of its claims. Each row says how that neighbour differs.
Evening Standard · 0.89 cosine similarity
⚖️ leaning not scored 🔴 0% hedged 0 of 7 📰 publisher trust 67
“Both articles report on ASOS customers receiving alerts about a potential hack involving Snowflake, threatening data leakage and affecting ASOS's stock price.”
The Guardian · 0.91 cosine similarity
⚖️ leaning not scored 🔴 20% hedged 3 of 15 📰 publisher trust 68
“Both articles describe ASOS customers receiving a notification claiming a hack and threatening data leakage, sent via Telegram.”

Publisher

Evening Standard · 3724 article(s) · 27 correction(s) detected
Running correction rate · 27 correction(s)
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Who wrote this

Tom Place
85 article(s) here · 1 carrying a prediction
🔮 Luke Johnson, co-owner of Gail’s Bakery, said: “It is a disaster for the country that big taxpayers and important investors are leaving. “They help fund public services and create jobs, and their exits will create a growing hole in the national finances.
🔮 The message contains a link to a Telegram chat, threatening the ASOS DPO and IT departments to “engage with us, or we will leak it”.
🔮 Good morning Welcome to our live travel coverage - we will be bringing you all the latest updates from around the capital today.
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🔮 They are: E1 5, E1 6, E1 7, E2 0, E2 8, E2 9, E5 0, E8 1, E8 2, E8 3, E8 4, E9 5, E9 6, E9 7, EC2A 2, EC2A 3, EC2A 4, EC2M 3, EC2M 4, EC3A 7, IG3 8, N1 0, N1 1, N1 2, N1 3, N1 4, N1 5, N1 7, N1 8, N5 2, NW8 7, W2 3. It estimated that power would be restored between midday and 1pm.
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Also by Tom Place
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 85 articles by Tom Place →

Topics

ASOS ASOS DPO DPO Snowflake Telegram

Subjects

ASOS ORG · 3× ASOS DPO ORG · 1× British NORP · 1× DPO ORG · 1× Downdetector ORG · 1× Standard ORG · 1×

Narrative

Snowflake is an online data platform used by a wide array of companies, which lets organisations store, analyse, and share massive amounts of data in one location.
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
🔮 The message contains a link to a Telegram chat, threatening the ASOS DPO and IT departments to “engage with us, or we will leak it”.
2026-10-06 · Evening Standard
Has ASOS been hacked? Customers concerned after receiving alert · assertive framing

Claims (11 extracted, 1 hedged)

The notification, which was sent shortly before 10am on Tuesday morning, claims that the hackers have “fully compromised the Snowflake instance”. uncertain
hackers → send → instance
The message contains a link to a Telegram chat, threatening the ASOS DPO and IT departments to “engage with us, or we will leak it”. asserted
we → contain → it
DPO refers to the data protection officer, someone in a company who takes responsibility for safeguarding customers’ information. asserted
who → refer → information
Snowflake is an online data platform used by a wide array of companies, which lets organisations store, analyse, and share massive amounts of data in one location. asserted
organisations → use → location
More than 400 customers have flagged the issue on Downdetector as of 10.30am, which monitors issues with websites and apps. asserted
which → flag → websites
One user wrote: “Never deleted my payment methods so quick”, while another said: “Nightmarish day in the office today for DevOps engineers at ASOS”. asserted
another → write → ASOS
ASOS has around17 million customers in more than 150 countries, and reported revenues of £2.5 billion in 2025. asserted
ASOS → have → 2025
UK law requires British companies to report any data breaches to officials within three days. asserted
law → require → days
They also must notify any affected people in the case of any “high-risk hacks. asserted
They → notify → hacks
The Standard have approached ASOS for comment. asserted
Standard → approach → comment
This is a developing story and will be updated. asserted
This → develop → ?
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