The Aporia
The Aporia
On Tuesday morning, ASOS customers received a worrying alert via their mobile app and phone notifications claiming that hackers had “fully compromised” the company’s data on the Snowflake platform. Snowflake is a cloud service used by ASOS to store customer information including transactional details and personal metrics like clothing sizes. The alert contained a link to a Telegram chat, threatening ASOS's Data Protection Officer (DPO) and IT departments to “engage with us or we will leak it.” Over 400 users reported issues on Downdetector, while the company’s shares dropped by nearly 12% on the London Stock Exchange. ASOS has around 17 million customers in more than 150 countries, and reported revenues of £2.5 billion in 2025, with the UK representing 49% of its revenue. This incident follows a series of cyberattacks targeting other major retailers like Marks & Spencer and Harrods over recent years.
