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Asos announced that an unauthorized party impersonated a trusted contact to gain access to employee log-in details, resulting in some customer personal and non-personal account-related information being accessed on third-party platforms used by Asos. The company stated that no payment card information or account passwords were compromised and urged customers to be cautious of unsolicited messages or calls claiming to be from the retailer. Asos also reported that they have taken steps to enhance their security measures following this incident.
Written locally by qwen2.5:14b on 2026-10-08,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
On Tuesday morning, ASOS customers received a phone alert claiming the retailer had been hacked. The message included a link to a Telegram chat threatening to leak customer data unless ASOS engaged with the hackers. Snowflake, an online platform used for storing and analyzing large amounts of data, was cited as being compromised by the alleged attackers.
More than 400 customers reported issues on Downdetector, and ASOS's shares fell almost 12% on the London Stock Exchange. The company acknowledged the issue but stated that it did not believe payment card information or account passwords were impacted, though personal data such as names and contact details may have been accessed.
ASOS has 17 million customers in over 150 countries, with the UK being its largest market at 49% of revenues. The company is currently undergoing a major turnaround program to halt declining sales and return to profit. Previous high-profile retail hacks include those on Marks & Spencer and Harrods.
Cyber experts warn that these incidents create ideal conditions for phishing attacks, urging customers to be wary of potential follow-up communications from ASOS or any other suspicious emails or texts.
Written for “Asos Data Breach” on 2026-10-08,
grounded in this article and the 15 other(s) covering the same event.
Asos has said an “unauthorised party” gained access by impersonating a trusted contact to get log-in information, after customers received a phone alert saying that the retailer had been hacked.
asserted
retailer → say → alert
The fast fashion business told customers to “remain cautious” over unexpected messages or calls claiming to be from Asos, in an email on Thursday morning.
asserted
business → tell → morning
Asos said it has undertaken a detailed investigation over the past 48 hours and found an “unauthorised party gained access to an Asos employee account by impersonating a trusted contact to obtain log-in credentials”.
asserted
party → say → credentials
It said the party then used the credentials to access information on third-party platforms used by Asos.
asserted
party → say → Asos
Affected platforms were immediately locked down but Asos said the attacker gained access to some personal data, including names and contact details.
asserted
attacker → lock → names
The also were able to access “certain non-personal account-related information”, Asos said.
asserted
Asos → access → information
But it stressed that no payment card information or account passwords were accessed.
asserted
information → stress → ?
The Asos website and app were safe to use throughout the incident and “remain safe” to use, the firm said.
asserted
firm → use → incident
However, the company urged customers to remain vigilant.
asserted
company → urge → customers
It said: “There is no action you need to take on your account.
asserted
you → say → account
“We will never ask you to share passwords, security codes or payment details through an unsolicited message or call.”
asserted
We → ask → message
Asos added that it has already taken steps to strengthen its security controls and will continue with its full investigation.
asserted
it → add → investigation
The notification message sent out by cyber attackers referred to cloud firm Snowflake, which stores data for many major companies.
asserted
which → send → companies
Snowflake said it has “found no compromise” of its platform after launching an investigation following the notification message.
asserted
it → say → message
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