Sydney Sweeney Ad Backlash
14 outlets
Each outlet's article on this story, most articles first
20 reporters
- Ffion WynneBBC
- Erich RichterNew York Post
- Natalie StechysonCBC
- Jane McManusThe Guardian
- Ryan GaydosFox News
- Carlos RodriguezThe Independent
- Andy SchoolerEvening Standard
- Pierra WillixEvening Standard
- Sean IngleThe Guardian
- Nicholas CominoDaily Mail
- Samm MohibuddinToronto Star
- Sarah WallaceThe Globe and Mail
- Emma JohnThe Guardian
- Suzy WeissThe Free Press
- Carson JeremaNational Post
- Tiana Lowe DoescherWashington Examiner
- Tracy WrightFox News
- Zach DeanFox News
- Jenna LemoncelliNew York Post
- Ekin KarasinEvening Standard
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Cite
Sydney Sweeney Ad Backlash. (2026, October 6). The Aporia. https://the-aporia.com/event/9021
“Sydney Sweeney Ad Backlash.” The Aporia, 6 Oct. 2026, https://the-aporia.com/event/9021.
“Sydney Sweeney Ad Backlash.” The Aporia, October 6, 2026. https://the-aporia.com/event/9021.
Dated the day this page was built. The link always leads to this event, even after the stories are regrouped.
Australian Olympic swimmer Ariarne Titmus was among those criticizing the ad, while other athletes have described it as disrespectful to the progress women have made in sport.
Summary AI · cited
Female athletes have spoken out against a controversial sports gambling advertisement featuring actress Sydney Sweeney.1
The ad has gone viral online and shows Sweeney naked but covering parts of her body with various pieces of sporting equipment.12
Many female athletes have criticized the advertisement for sexualizing women in sport and defining them by their appearance rather than their achievements.1
Amy Hunt, a four-time European champion, referenced the ad after her performance at the Ultimate Championship in Budapest.1
The advertisement for Novig, a sports betting platform, was posted online and viewed nearly 39 million times by Monday morning.3
Written by AI from articles by 5 outlets. Each sentence links to the articles it rests on, and was checked automatically: every name, number and quote must appear in the sentences it cites, or it is removed.
Sources cited (5)
- Amy Hunt tells Sydney Sweeney 'this is what women in sport look like' after controversial ad BBC, 14 Sep
- Steamy Sydney Sweeney ad draws backlash from female athletes Fox News, 14 Sep
- Sydney Sweeney's 'sexualized' sports betting ad slammed by Canadian athletes CBC, 14 Sep
- This nude Sydney Sweeney ad is causing major backlash from athletes around the globe The Globe and Mail, 15 Sep
- Canadian female athletes join backlash against Sydney Sweeney's nude sports betting ad: 'It's 2026, stop it' Toronto Star, 15 Sep
What happened
The outlets' own sentences, most widely reported first. Hover or tap one to see who reported it.
"How do we live in a world where monetising a woman's body and sexualising women's sport is still a thing?"
Sweeney was seen in the ad posing in several shots with strategically placed sports equipment covering her mostly nude body.
"IDK what Sydney Sweeney was doing, but this is what a woman in sport looks like," posted U.S. gymnast Gracie Kramer over a similar montage.
“I can’t describe how infuriated I feel when I watch this,” four-time Olympic swimming gold medallist Ariarne Titmus wrote on Instagram.
What each outlet says
One AI summary per outlet of its latest article on this story, written from that article alone and checked against it. Open the article for the outlet's own words.
Tim Dillon, a comedian, defended actress Sydney Sweeney against critics upset over her nearly nude ad for Novig. Female athletes like Ariarne Titmus and Felicity Palmateer criticized the ad as hyper-sexualizing women in sports. Dillon argued that the controversy around Sweeney’s appearance is exaggerated and that female athletes are valued based on their skills, not their looks. He predicted increased commercial…
Comedian Tim Dillon slams Sydney Sweeney critics upset with steamy ad: 'How insane is that? ' →4 articles from Fox News on this storyEmma John discusses a controversial 40-second video featuring actor Sydney Sweeney provocatively posing with sports equipment, which has sparked significant debate on social media. The video contrasts images of women in sport against stereotypical feminine norms, using clips of athletes training and competing energetically. While the piece highlights the importance of solidarity within women’s sports, John argues…
Sydney Sweeney’s cartoonish provocation has sparked a culture war but let’s just admit sport can be sexy | Emma John →3 articles from The Guardian on this storyGabby Logan criticized an advertisement featuring actress Sydney Sweeney for being outdated and objectifying women in sports. The ad came under fire from several female athletes who saw it as disrespectful to their hard work and achievements. Olympic swimming champion Ariarne Titmus expressed her frustration on social media, emphasizing the importance of respect for women's dedication to sports. Despite criticism…
Gabby Logan issues scathing takedown of 'depressing' Sydney Sweeney advert →3 articles from Evening Standard on this storyBritish sprinter Amy Hunt criticizes a controversial ad featuring actress Sydney Sweeney for a sports betting company, arguing it creates a barrier for girls' participation in sport. The ad shows Sweeney naked but partially covered with sporting equipment. Hunt emphasizes the importance of showing that sport is about capability rather than appearance and highlights statistics indicating 64% of young girls drop out…
Sweeney ad a barrier for girls in sport - Hunt →2 articles from BBC on this storySophie Cunningham, who guards for Fever, discussed her thoughts on Sydney Sweeney posing nude for a gambling ad by Novig during the "No Hesitation" podcast. Cunningham expressed both surprise at the authenticity of Sweeney’s involvement and support for her career choice while questioning the morality of using nudity to attract male sports gamblers. She also addressed concerns raised by other female athletes about…
Sophie Cunningham has ‘so many takes’ on Sydney Sweeney getting naked for gambling ad →2 articles from New York Post on this storySydney Sweeney, known for her roles in "Euphoria" and "The Housemaid," has come under fire for a recent advertisement promoting Novig, a sports betting platform. The ad, which went live on September 9, features Sweeney posing sexually with various pieces of sports equipment while nearly nude. Viewed almost 39 million times by Monday morning, the campaign sparked outrage among female athletes globally, including…
Sydney Sweeney's 'sexualized' sports betting ad slammed by Canadian athletes →Show 8 more outlets
Female athletes are criticizing an advertising campaign by Novig featuring actor Sydney Sweeney, who appears partially clothed with sports equipment. The ad has drawn criticism for sexualizing women in sports, as expressed by Olympians Ariarne Titmus and Amy Hunt, along with former gymnast Gracie Kramer, who argue it disrespects the hard work and athleticism of female athletes.
Female athletes accuse Sydney Sweeney ad of sexualizing women in sports →Teal MP Zali Steggall criticizes actress Sydney Sweeney's controversial sports betting advertisement as offensive and degrading, particularly for its sexualized portrayal of women. The ad features Sweeney in revealing clothing while promoting various sports and betting on "just sports," drawing significant backlash online. As a former Olympic athlete, Stegall emphasizes the damaging effects such advertisements have…
Teal MP Zali Steggall's blistering take down of Sydney Sweeney sports ad: 'Putting her body cheaply on the line' →Female athletes are responding to a sports-betting advertisement starring actress Sydney Sweeney by sharing images and stories that showcase the diversity and athleticism of women in sports. The original ad has faced criticism for allegedly sexualizing female athletes rather than celebrating their achievements. This collective action aims to counter the objectification depicted in the commercial and highlight what…
Athletes share ‘what women in sport look like’ to rebut Sydney Sweeney ad →Female athletes in Canada are joining international condemnation of a provocative betting ad featuring actress Sydney Sweeney, who appears mostly nude while covering herself with sports equipment to promote Novig, a prediction market platform. Canadian sprint canoeist Sophia Jensen and Olympic alpine skier Cassidy Gray have shared videos criticizing the campaign as disrespectful and harmful to women's progress in…
Canadian female athletes join backlash against Sydney Sweeney's nude sports betting ad: 'It's 2026, stop it' →Sydney Sweeney's nude ad for sports betting app Novig has caused significant backlash from female athletes worldwide. The actress, who is an equity holder in Novig, appears almost naked in the campaign, advocating for betting solely on sports rather than political or social issues. This has led to criticism over representation and body image, with many athletes posting their own achievements to counter Sweeney's…
This nude Sydney Sweeney ad is causing major backlash from athletes around the globe →Suzy and Dan discuss the controversy surrounding actress Sydney Sweeney for posing nearly nude in an advertisement for a sports gambling platform called Novig, which has upset female athletes. The authors argue that the true victims of this situation are those who are excessively captivated by celebrities like Sweeney. This piece is an opinion-driven analysis rather than straight reporting.
The Real Victims of Sydney Sweeney’s Scandal →Amy Hamm writes an opinion piece on actress Sydney Sweeney's recent advertisement for the sports betting app Novig, where she appears nearly nude. The article discusses the backlash against Sweeney, who is accused of sexualizing sports and inviting the male gaze, while also noting that similar actions by other female athletes often face less scrutiny. Hamm argues that blaming Sweeney ignores the role of the…
Amy Hamm: Sydney Sweeney has troll appeal →Woke feminists are criticizing actress Sydney Sweeney for her new ad campaign, which they view as objectifying women. Australian Olympic swimmer Ariarne Titmus expressed anger about the advertisement, saying it commodifies women's bodies and sexualizes women's sports. The article portrays this criticism as another instance of such groups focusing on perceived body shaming while missing what the author considers a…
Jealous feminists miss the real Sydney Sweeney scandal →Analysis
Agreed
AI · cited, from two or more outlets
Disputed
Picked by our model, which is sometimes wrong
No disagreement the check could confirm. That does not prove there is none.
Framing
How the first headlines put it
- Headlines from different outlets present the controversy differently, ranging from focusing on specific athlete reactions to broader criticisms of the ad's content.12
- Some headlines emphasize the sexualization aspect while others highlight the athletes' responses and their criticism of being defined by appearance rather than achievements.35
Words to watch (4)
Sydney Sweeney's 'sexualized' sports betting ad slammed by Canadian athletes
Comedian Tim Dillon slams Sydney Sweeney critics upset with steamy ad: 'How insane is that? '
The Real Victims of Sydney Sweeney’s Scandal
Jealous feminists miss the real Sydney Sweeney scandal
How it changed
- 14 Sep
"How do we live in a world where monetising a woman's body and sexualising women's sport is still a thing?"
- 15 Sep
British sprinter Amy Hunt, who finished fourth in the 200-metre final at the World Athletics Ultimate Championship on Sunday, directly called out Sweeney after the race.
- 18 Sep
"I can understand when you first see that ad that like it could kind of deflate women, because it’s like we’ve worked so hard to get a little bit of respect around here," Cunningham continued.
Coverage 23 articles
Suggested from 11 outlets (4 flagged as leaning left, 0 right): one of the fuller accounts, no political position was found in its wording and its publisher is declared as reporting rather than commentary.
20 Sep Comedian Tim Dillon slams Sydney Sweeney critics upset with steamy ad: 'How insane is that? 'Tim Dillon, a comedian, defended actress Sydney Sweeney against critics upset over her nearly nude ad for Novig. Female athletes like Ariarne Titmus and Felicity Palmateer criticized the ad as hyper-sexualizing women in sports. Dillon argued that the controversy around Sweeney’s appearance is exaggerated and that female athletes are valued based on their skills, not their looks. He predicted increased commercial…Fox News18 Sep Gabby Logan issues scathing takedown of 'depressing' Sydney Sweeney advertGabby Logan criticized an advertisement featuring actress Sydney Sweeney for being outdated and objectifying women in sports. The ad came under fire from several female athletes who saw it as disrespectful to their hard work and achievements. Olympic swimming champion Ariarne Titmus expressed her frustration on social media, emphasizing the importance of respect for women's dedication to sports. Despite criticism…Evening Standard
18 Sep Sophie Cunningham has ‘so many takes’ on Sydney Sweeney getting naked for gambling adSophie Cunningham, who guards for Fever, discussed her thoughts on Sydney Sweeney posing nude for a gambling ad by Novig during the "No Hesitation" podcast. Cunningham expressed both surprise at the authenticity of Sweeney’s involvement and support for her career choice while questioning the morality of using nudity to attract male sports gamblers. She also addressed concerns raised by other female athletes about…New York Post
18 Sep Sophie Cunningham says what other gaslighting female athletes won't about the naked Sydney Sweeney adSophie Cunningham, a WNBA player, discusses on her podcast why some female athletes are upset with actress Sydney Sweeney for appearing naked in a gambling advertisement. Cunningham argues that the ad targets men who gamble and has no bearing on women’s sports, despite some athletes’ concerns about it being disrespectful to their efforts. She notes that Sweeney came up with the concept herself and emphasizes that…Fox News
18 Sep Sydney Sweeney’s provocative sports ad 'reinforces the image she has already built' despite backlash: expertSydney Sweeney's provocative ad campaign for a sports trading app has drawn widespread criticism from various quarters despite boosting her visibility. The ad features the actress, who is 29, in mostly nude poses with sports equipment. Adrienne Uthe, founder of Kronus Communications, argues that while some may view the ad negatively, it aligns with Sweeney's existing brand and image. She emphasizes that allowing…Fox News
18 Sep Jealous feminists miss the real Sydney Sweeney scandalWoke feminists are criticizing actress Sydney Sweeney for her new ad campaign, which they view as objectifying women. Australian Olympic swimmer Ariarne Titmus expressed anger about the advertisement, saying it commodifies women's bodies and sexualizes women's sports. The article portrays this criticism as another instance of such groups focusing on perceived body shaming while missing what the author considers a…Washington Examiner
18 Sep Amy Hamm: Sydney Sweeney has troll appealAmy Hamm writes an opinion piece on actress Sydney Sweeney's recent advertisement for the sports betting app Novig, where she appears nearly nude. The article discusses the backlash against Sweeney, who is accused of sexualizing sports and inviting the male gaze, while also noting that similar actions by other female athletes often face less scrutiny. Hamm argues that blaming Sweeney ignores the role of the…National Post
18 Sep The Real Victims of Sydney Sweeney’s ScandalSuzy and Dan discuss the controversy surrounding actress Sydney Sweeney for posing nearly nude in an advertisement for a sports gambling platform called Novig, which has upset female athletes. The authors argue that the true victims of this situation are those who are excessively captivated by celebrities like Sweeney. This piece is an opinion-driven analysis rather than straight reporting.The Free Press
18 Sep Sydney Sweeney’s cartoonish provocation has sparked a culture war but let’s just admit sport can be sexy | Emma JohnEmma John discusses a controversial 40-second video featuring actor Sydney Sweeney provocatively posing with sports equipment, which has sparked significant debate on social media. The video contrasts images of women in sport against stereotypical feminine norms, using clips of athletes training and competing energetically. While the piece highlights the importance of solidarity within women’s sports, John argues…The Guardian
15 Sep This nude Sydney Sweeney ad is causing major backlash from athletes around the globeSydney Sweeney's nude ad for sports betting app Novig has caused significant backlash from female athletes worldwide. The actress, who is an equity holder in Novig, appears almost naked in the campaign, advocating for betting solely on sports rather than political or social issues. This has led to criticism over representation and body image, with many athletes posting their own achievements to counter Sweeney's…The Globe and Mail
Show all 23 articles
15 Sep Canadian female athletes join backlash against Sydney Sweeney's nude sports betting ad: 'It's 2026, stop it'Female athletes in Canada are joining international condemnation of a provocative betting ad featuring actress Sydney Sweeney, who appears mostly nude while covering herself with sports equipment to promote Novig, a prediction market platform. Canadian sprint canoeist Sophia Jensen and Olympic alpine skier Cassidy Gray have shared videos criticizing the campaign as disrespectful and harmful to women's progress in…Toronto Star
15 Sep Athletes share ‘what women in sport look like’ to rebut Sydney Sweeney adFemale athletes are responding to a sports-betting advertisement starring actress Sydney Sweeney by sharing images and stories that showcase the diversity and athleticism of women in sports. The original ad has faced criticism for allegedly sexualizing female athletes rather than celebrating their achievements. This collective action aims to counter the objectification depicted in the commercial and highlight what…Al Jazeera
15 Sep Teal MP Zali Steggall's blistering take down of Sydney Sweeney sports ad: 'Putting her body cheaply on the line'Teal MP Zali Steggall criticizes actress Sydney Sweeney's controversial sports betting advertisement as offensive and degrading, particularly for its sexualized portrayal of women. The ad features Sweeney in revealing clothing while promoting various sports and betting on "just sports," drawing significant backlash online. As a former Olympic athlete, Stegall emphasizes the damaging effects such advertisements have…Daily Mail- 15 Sep ‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advertUS actor Sydney Sweeney is facing backlash for appearing in a controversial ad for a sports prediction company where she appears partially nude covered by sports equipment, promoting betting on "just sports." The ad has drawn criticism from female athletes including British sprinter Amy Hunt and Olympic swimming champion Ariarne Titmus, who argue it demeans women’s sports. Female athletes have responded with posts…The Guardian
15 Sep Sweeney ad a barrier for girls in sport - HuntBritish sprinter Amy Hunt criticizes a controversial ad featuring actress Sydney Sweeney for a sports betting company, arguing it creates a barrier for girls' participation in sport. The ad shows Sweeney naked but partially covered with sporting equipment. Hunt emphasizes the importance of showing that sport is about capability rather than appearance and highlights statistics indicating 64% of young girls drop out…BBC
15 Sep Amy Hunt says backlash against Sydney Sweeney ad is ‘nothing personal’Amy Hunt, a British sprinter, discussed on Good Morning Britain the controversy surrounding an advertisement featuring actress Sydney Sweeney that has faced significant backlash from female athletes for allegedly sexualizing women’s sport. Hunt clarified that her criticism isn’t personal against Sweeney but rather highlights the importance of presenting sports as empowering and aspirational for young girls without…Evening Standard.jpeg?width=1200&auto=webp&quality=75)
15 Sep Sydney Sweeney advert: British star Amy Hunt criticises controversial promoAmy Hunt, a British athlete with four gold medals at the recent European Athletics Championships, criticizes Sydney Sweeney's controversial promotional ad for an American betting firm. In the ad, Sweeney covers her naked body with sports equipment, which has drawn significant backlash from female athletes. On Good Morning Britain, Hunt expressed concern that such advertising could discourage young women from…Evening Standard
14 Sep Female athletes accuse Sydney Sweeney ad of sexualizing women in sportsFemale athletes are criticizing an advertising campaign by Novig featuring actor Sydney Sweeney, who appears partially clothed with sports equipment. The ad has drawn criticism for sexualizing women in sports, as expressed by Olympians Ariarne Titmus and Amy Hunt, along with former gymnast Gracie Kramer, who argue it disrespects the hard work and athleticism of female athletes.The Independent
14 Sep Steamy Sydney Sweeney ad draws backlash from female athletesActress Sydney Sweeney faced backlash from female athletes after a provocative ad for the sports trading app Novig featured her posing nude with sports equipment. Olympic swimmer Ariarne Titmus, sprinter Amy Hunt, and gymnast Gracie Kramer criticized the ad, expressing frustration over the sexualization of women in sports. In response to the criticism, Sweeney shared images of other athletes who have posed nude for…Fox News
14 Sep Sydney Sweeney’s prediction ad is cynical, unhealthy and reveals plenty about modern sports | Jane McManusJane McManus critiques Sydney Sweeney's involvement in a prediction market company’s ad campaign, which uses sexually provocative imagery. The article argues that this approach reduces women athletes to objects for male consumption and undermines the professionalization of women’s sports. Olympic swimmer Ariarne Titmus expresses disappointment with such campaigns, highlighting how they sexualize female athletes…The Guardian- 14 Sep Sydney Sweeney's 'sexualized' sports betting ad slammed by Canadian athletesSydney Sweeney, known for her roles in "Euphoria" and "The Housemaid," has come under fire for a recent advertisement promoting Novig, a sports betting platform. The ad, which went live on September 9, features Sweeney posing sexually with various pieces of sports equipment while nearly nude. Viewed almost 39 million times by Monday morning, the campaign sparked outrage among female athletes globally, including…CBC
14 Sep Track star Amy Hunt fumes at Sydney Sweeney after she strips down for gambling adBritish sprinter Amy Hunt criticized American actress Sydney Sweeney for a nude advertisement promoting the prediction market company Novig, which focuses solely on sports betting. After finishing fourth in the 200m final at the World Athletics Ultimate Championship in Budapest, Hunt directed her criticism towards Sweeney during an interview, highlighting the stark contrast between Sweeney’s ad and what she…New York Post
14 Sep Amy Hunt tells Sydney Sweeney 'this is what women in sport look like' after controversial adFemale athletes have criticized a controversial sports gambling advertisement featuring actress Sydney Sweeney, arguing that it sexualizes women in sport rather than celebrating their achievements. In response to this ad, Amy Hunt, a four-time European champion sprinter, highlighted the physical effort and dedication required for athletic success during an interview with BBC Sport after her race in Budapest on…BBC
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Built 2026-10-06 from 23 articles. Every sentence on this page is quoted from the linked article; nothing was written by a model except the Summary and the items marked AI, which cite their sources, and the questions and labels under "Disputed". Photos are from the outlets that covered the story, never from articles our check marks sensitive.