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Actress Sydney Sweeney faced backlash from female athletes after a provocative ad for the sports trading app Novig featured her posing nude with sports equipment. Olympic swimmer Ariarne Titmus, sprinter Amy Hunt, and gymnast Gracie Kramer criticized the ad, expressing frustration over the sexualization of women in sports. In response to the criticism, Sweeney shared images of other athletes who have posed nude for ESPN covers, highlighting the precedent set by figures like Serena Williams and Ronda Rousey.
Written by the local model on 2026-09-14,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Claims extracted
18
claim-shaped sentences
Uncertain
0%
0 of 18 hedged
Leaning
Leans strongly left
of the writing, not the subject
Correction & hedging signals
94.9
corrections and hedging in what we collected;
not a measure of accuracy
Outlets on this story
6
Entertainment
Narrative spread
1
articles carrying this framing
Story summary
Sydney Sweeney, an American actress known for her roles in "Euphoria" and other films, recently starred in a controversial sports gambling ad for Novig, a prediction market company. The ad shows Sweeney mostly naked, covering parts of her body with various pieces of sports equipment while suggesting viewers can bet on sports outcomes. This ad went viral but faced strong backlash from female athletes worldwide who criticized it as objectifying women in sport.
Amy Hunt, a British sprinter and four-time European champion, spoke out against the ad during an interview after finishing fourth at the Ultimate Championship in Budapest, Hungary, saying, "Sydney Sweeney, this is what women in sport look like," referring to the hard work and dedication of athletes rather than their bodies. Other female athletes, such as Australian Olympic swimming gold medalist Ariarne Titmus and former American gymnast Gracie Kramer, also denounced the ad on social media platforms like Instagram.
The controversy highlights ongoing issues around the sexualization of women in sports and how such advertisements can undermine the achievements and respect that female athletes strive for.
Written for “Sydney Sweeney Ad Backlash” on 2026-09-15,
grounded in this article and the 5 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted
verbatim and was checked against the article text before being
stored, so you can find it in the original.
Leaning score -0.65 for article 9476 (high confidence, 1 verified quote) · logged 2026-09-14
Sydney Sweeney ruffled the feathers of some professional athletes when her ad for the sports trading app Novig dropped last week.
asserted
ad → ruffle → app
Sweeney was seen in the ad posing in several shots with strategically placed sports equipment covering her mostly nude body.
asserted
equipment → see → body
"Think you know sports? Prove it.
asserted
you → think → it
So, they wanted a show," she says in the ad.
asserted
she → want → ad
Several female athletes didn’t appear to take too kindly to the ad.
asserted
athletes → appear → ad
Australian Olympic gold medalist swimmer Ariarne Titmus, British sprinter Amy Hunt and former American gymnast Gracie Kramer were among those to denounce the ad.
asserted
Titmus → denounce → ad
"I can’t describe how infuriated I feel when I watch this," Titmus wrote in a post on Instagram.
asserted
Titmus → describe → Instagram
"How do we live in a world where monetizing a woman’s body and sexualizing women’s sport is still a thing?"
asserted
monetizing → live → sport
Hunt addressed the ad after finishing in fourth place in the 200-meters at the Ultimate Championship in Budapest, Hungary.
asserted
Hunt → address → Budapest
"Sydney Sweeney, this is what women in sport look like," she said.
asserted
she → look → sport
Kramer said she was infuriated by the ad as well.
asserted
she → say → ad
"I’ve spent my entire life competing in a sport where female athletes have been oversexualized, reduced to our bodies, and forced to fight to be taken seriously for what we can actually do," she wrote on Instagram.
asserted
she → spend → Instagram
Sweeney seemingly shot back at the criticism on Sunday.
asserted
Sweeney → shoot → Sunday
She went on to show off ESPN magazine covers featuring nude athletes, including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki.
asserted
She → go → Williams
Fox News Digital reached out to Sweeney’s representatives for comment.
asserted
Digital → reach → comment
OutKick reached out to Novig for comment.
asserted
OutKick → reach → comment
Sweeney was the target of criticism last year when she collaborated with American Eagle for its fall clothing campaign.
asserted
she → collaborate → campaign
Fox News’ Tracy Wright and The Associated Press contributed to this report.
asserted
Wright → contribute → report
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