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Gabby Logan criticized an advertisement featuring actress Sydney Sweeney for being outdated and objectifying women in sports. The ad came under fire from several female athletes who saw it as disrespectful to their hard work and achievements. Olympic swimming champion Ariarne Titmus expressed her frustration on social media, emphasizing the importance of respect for women's dedication to sports. Despite criticism, some defended Sweeney by comparing the ad to similar campaigns featuring male celebrities like Cristiano Ronaldo.
Written locally by qwen2.5:14b on 2026-09-18,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Female athletes criticized Sydney Sweeney's ad for Novig, which featured her posing nude with sports equipment. British sprinter Amy Hunt addressed the ad after finishing fourth in the 200 meters at the Ultimate Championship in Budapest, saying "Sydney Sweeney, this is what women in sport look like: muscles, hard work, sweat, blood, tears." Four-time Olympic swimming gold medalist Ariarne Titmus wrote on Instagram that she was infuriated by the ad. Former U.S. gymnast Gracie Kramer said she had spent her life competing in a sport where female athletes are oversexualized and reduced to their bodies. The ads sparked widespread backlash from female athletes who claimed it sexualizes women in sports, with some posting images of nude athletes training hard as role models for young people and highlighting the importance of focusing on what an athlete's body can do rather than its appearance. Sweeney later shared photos of nude athletes on her Instagram Stories, including Serena Williams and Ronda Rousey, without addressing the criticism directly.
Written for “Sydney Sweeney Ad Backlash” on 2026-10-05,
grounded in this article and the 22 other(s) covering the same event.
"We’ve mentioned a lot of great women’s sport already, Chappers (Mark Chapman) was waxing lyrical about the Solheim Cup, there’s been a brilliant US Open women’s tennis final this weekend, there’s been the WXV international rugby on this weekend.”
asserted
Chappers → mention → weekend
The BBC host went on: "There’s been a lot of incredible women’s sport to watch, the athletics as well, and that in 2026 an advert like that is still around.
asserted
advert → go → that
It’s such a tired cliche and I was glad all these female athletes got the opportunity to call her out."
asserted
athletes → ’ → her
Logan added that it was "disappointing" to see Sweeney - who also sparked backlash with a jeans ad last year - to appear in the campaign after starring in a biopic about American boxer Christy Martin in 2025.
asserted
who → add → 2025
"We had Deirdre Gogarty on the podcast last week talking about women’s boxing and it just felt to me even more of a sucker punch that she (Sweeney) would then be somebody who would put herself in that position, understanding - hopefully, in her research of playing Christy Martin - the journey of women’s sport
asserted
who → have → sport
," she explained.
asserted
she → explain → ?
Other athletes from around the world have voiced their opinions on the controversial advert, with Team GB star Amy Hunt recently weighing in.
asserted
Hunt → voice → advert
The four-time European athletics champion Hunt called out Sweeney after competing in the women's 200m at the Ultimate Championship in Budapest.
asserted
Hunt → call → Budapest
Read More
"Sydney Sweeney, this is what women in sport look like," Hunt said: "21.4 [seconds].
asserted
Hunt → read → sport
Olympic swimming champion Ariarne Titmus wrote on social media: “I can’t describe how infuriated I feel when I watch this.
“
asserted
I → write → this
Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellence, unity.
asserted
it → dedicate → unity
How do we live in a world where monetising a woman’s body and sexualising women’s sport is still a thing?”
asserted
monetising → live → sport
On social media, others defended Sweeney, with one sharing a past shirtless campaign that footballer Cristiano Ronaldo had starred in and asking: “How is it any different from this?”
asserted
it → defend → this
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