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British sprinter Amy Hunt criticizes a controversial ad featuring actress Sydney Sweeney for a sports betting company, arguing it creates a barrier for girls' participation in sport. The ad shows Sweeney naked but partially covered with sporting equipment. Hunt emphasizes the importance of showing that sport is about capability rather than appearance and highlights statistics indicating 64% of young girls drop out before age 16. She suggests the ad discourages girls from engaging in sports freely without worrying about their looks or attire.
Written by the local model on 2026-09-16,
using this article's own text rather than the other coverage of the
same event.
Why this leaning score
The model judged this article politically coded and scored it -0.50, but 1 quote(s) could not be found in the article and the other 3 are attributed speech rather than the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph
rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 10125: no verified evidence · logged 2026-09-16
- Published
British sprinter Amy Hunt says she is concerned about the controversial advert starring Sydney Sweeney being part of a "barrier" to girls' participation in sport.
asserted
advert → publish → sport
The advert for a sports betting company features the American actress naked but covering parts of her body with various pieces of sporting equipment.
asserted
actress → feature → equipment
After running a season's best 22.10 seconds in the 200m final at the Ultimate Championship in Budapest on Sunday, Hunt said: "This is what women in sport look like."
Hunt, 24, is among several female athletes who have spoken out against the advert's messaging.
asserted
who → run → messaging
"When we're trying to provide role models for young people and young women in sport, we really want to show that it's about what your body can do, not so much what it looks like," Hunt told Good Morning Britain.
asserted
Hunt → try → Britain
"When we see the stats of 64% of young girls dropping out of exercise and sport before they reach the age of 16, we don't need to place any kind of barrier whatsoever in their way in terms of providing the opportunity and the empowerment for them to still exercise, whatever that looks like - professional or kind of just going to do a Parkrun with your friends.
asserted
that → see → friends
"So it's about empowering young girls and young women and young people to show that you really can just get out there, and you don't have to worry what you look like.
asserted
you → empower → what
You don't have to worry about what you're wearing."
asserted
you → have → what
Hunt has enjoyed a breakthrough season, winning four gold medals at the European Championships in Birmingham last month.
asserted
Hunt → enjoy → Birmingham
She said "sport is not pretty", describing how she is often sick during sessions or in tears if something does not go to plan.
asserted
something → say → plan
Hunt said the responses to Sweeney's advert had eclipsed the controversy.
asserted
responses → say → controversy
"The reaction has almost outweighed the moment because the first thing I saw was all of the positive compilations of women in sport," she said.
asserted
she → outweigh → sport
Organisations did not want to comment publicly to BBC Sport on the issue for fear of giving Sweeney and Novig the oxygen of yet more publicity.
asserted
Organisations → want → publicity
Harriet Walker, fashion editor at The Times, told Woman's Hour she felt the advert was regressive.
asserted
advert → tell → Hour
"When women's bodies are this accessible, the rest of us are taken less seriously and I think using that level of nudity and it's not just nudity, it's provocative sexual poses, it's sort of turning the clock back to when you had naked women advertising cigarettes or women in bikinis on game shows.
"
asserted
you → take → shows
It's using women's bodies as a means to grab and maintain male attention and it is the bodies that are doing the talking, not the women.
asserted
that → use → talking
I find that incredibly depressing."
Was controversial ad a marketing masterstroke?
Sports marketing expert Tim Crow told BBC Sport the advert had achieved its aim.
"In a case like this, where you've got an unknown brand who are trying to get attention, get eyeballs, get clicks, then obviously the number one objective is to do what they've done," he said.
asserted
he → find → what
"It was to get it out there, to get huge attention and to make sure that it's being talked about - which it is - because that's all free."
asserted
that → get → which
But he said the proof will be in how many people saw past Sweeney and then sign up to the brand.
asserted
people → say → brand
He added: "The acid test for the founders, including Sydney and the investors, will be traffic to the site and business generated as a result.
asserted
test → add → result
"But in terms of straight PR, in terms of what it was supposed to do, it was an absolute masterclass, 10 out of 10."
asserted
it → suppose → 10
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