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Female athletes are criticizing an advertising campaign by Novig featuring actor Sydney Sweeney, who appears partially clothed with sports equipment. The ad has drawn criticism for sexualizing women in sports, as expressed by Olympians Ariarne Titmus and Amy Hunt, along with former gymnast Gracie Kramer, who argue it disrespects the hard work and athleticism of female athletes.
Written by the local model on 2026-09-15,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Claims extracted
14
claim-shaped sentences
Uncertain
0%
0 of 14 hedged
Leaning
Leans strongly left
of the writing, not the subject
Correction & hedging signals
59.2
corrections and hedging in what we collected;
not a measure of accuracy
Outlets on this story
6
Entertainment
Narrative spread
1
articles carrying this framing
Story summary
Sydney Sweeney, an American actress known for her roles in "Euphoria" and other films, recently starred in a controversial sports gambling ad for Novig, a prediction market company. The ad shows Sweeney mostly naked, covering parts of her body with various pieces of sports equipment while suggesting viewers can bet on sports outcomes. This ad went viral but faced strong backlash from female athletes worldwide who criticized it as objectifying women in sport.
Amy Hunt, a British sprinter and four-time European champion, spoke out against the ad during an interview after finishing fourth at the Ultimate Championship in Budapest, Hungary, saying, "Sydney Sweeney, this is what women in sport look like," referring to the hard work and dedication of athletes rather than their bodies. Other female athletes, such as Australian Olympic swimming gold medalist Ariarne Titmus and former American gymnast Gracie Kramer, also denounced the ad on social media platforms like Instagram.
The controversy highlights ongoing issues around the sexualization of women in sports and how such advertisements can undermine the achievements and respect that female athletes strive for.
Written for “Sydney Sweeney Ad Backlash” on 2026-09-15,
grounded in this article and the 5 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted
verbatim and was checked against the article text before being
stored, so you can find it in the original.
Leaning score -0.65 for article 9641 (high confidence, 1 verified quote) · logged 2026-09-15
An advertising campaign featuring American actor Sydney Sweeney has sparked widespread backlash from female athletes who say it is sexualizing women in sports.
asserted
it → feature → sports
In the ad for the sports prediction market platform Novig, Sweeney appears with little or no clothing, covering parts of her body with strategically placed footballs and other sports apparel.
asserted
Sweeney → appear → footballs
Many female athletes criticized the ad on social media and called it disrespectful to women.
asserted
athletes → criticize → women
“I can’t describe how infuriated I feel when I watch this,” four-time Olympic swimming gold medalist Ariarne Titmus wrote on Instagram.
asserted
Titmus → describe → Instagram
“How do we live in a world where monetizing a woman’s body and sexualizing women’s sport is still a thing?”
asserted
monetizing → live → sport
British sprinter Amy Hunt addressed the actor in a post-race interview with the BBC on Sunday after finishing fourth in the 200 meters at the Ultimate Championship in Budapest, Hungary.
asserted
Hunt → address → Budapest
“Sydney Sweeney, this is what women in sport look like,” she said, looking at the camera.
asserted
she → look → camera
Former U.S. gymnast Gracie Kramer called the ad infuriating.
“I’ve spent my entire life competing in a sport where female athletes have been oversexualized, reduced to our bodies, and forced to fight to be taken seriously for what we can actually do,” she said on Instagram.
asserted
she → call → Instagram
Kramer posted stories featuring female athletes training with the caption: “What a woman in sports looks like.”
Sofie Fella, a Chinese-German rugby player, said female athletes can be role models for girls and women because they manage to “untangle” from society’s ideals of beauty and femininity.
“And that’s why that Sydney Sweeney ad is so disrespectful to every female athlete in the world,” she said in an Instagram post.
asserted
she → post → post
Novig didn’t immediately answer an email seeking comment.
asserted
Novig → answer → comment
A publicist for Sweeney also didn’t immediately respond to a request for comment.
asserted
publicist → respond → comment
In an apparent reference to the criticism, Sweeney over the weekend posted a series of covers from ESPN The Magazine’s “Body Issue,” an annual special edition that showed athletes posing nude or semi-nude in a celebration of the diversity of bodies.
asserted
athletes → post → bodies
Sweeney, a two-time Emmy nominee, starred in and produced last year’s “Christy,” a biopic of American professional boxer Christy Martin.
asserted
Sweeney → star → Martin
This is not the first time her brand partnerships have sparked debate; her 2025 American Eagle campaign, which played on the homophones “jeans” and “genes,” previously triggered widespread online discussion.
asserted
which → spark → discussion
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