Sydney Sweeney sparked backlash across the aisles following the release of her provocative campaign for a sports trading app.
asserted
Sweeney → spark → app
No stranger to controversy or criticism, Sweeney, 29, faced the music from Olympic athletes, entertainment icons and millions of keyboard warriors who voiced their opinion of the naked ad.
asserted
who → face → ad
Adrienne Uthe, founder of Kronus Communications, exclusively told Fox News Digital that while Sweeney's latest ad may have ruffled feathers, "women having agency also means allowing women to make choices about their image that other women may not personally agree with."
"People are entitled to dislike the ad, just like women athletes are entitled to criticize it for their own reasons," Uthe said.
uncertain
Uthe → tell → reasons
"But I don't think this is materially damaging to Sydney Sweeney in any way, shape or form.
"
asserted
this → think → way
In fact, I don't think it's a large departure from who she is and what her brand represents.
asserted
brand → think → what
She's a beautiful woman right now at the peak of her career, and she ultimately can decide which projects she wants to take and which ones she doesn't."
asserted
she → decide → ones
She added, "And she's chosen to make sexuality a part of her brand for better or for worse."
WATCH HERE:
asserted
sexuality → add → worse
EXPERT WEIGHS IN ON SYDNEY SWEENEY PROVOCATIVE AD CONTROVERSY
asserted
EXPERT → weigh → CONTROVERSY
Sweeney's latest ad featured several shots with strategically placed sports equipment covering her mostly nude body.
asserted
ad → feature → body
"Think you know sports?
asserted
you → think → sports
So, they wanted a show," the "Euphoria" star said in the campaign.
asserted
star → want → campaign
Several female athletes didn’t appear to take too kindly to the ad.
asserted
athletes → appear → ad
Australian Olympic gold medalist swimmer Ariarne Titmus, British sprinter Amy Hunt and former American gymnast Gracie Kramer were among those to denounce the ad.
asserted
Titmus → denounce → ad
Uthe believed Novig's creative team accomplished its goal, but stressed the significance of effective marketing.
asserted
team → believe → marketing
"Going viral tells me they captured attention.
asserted
they → go → attention
It doesn’t tell me they captured the customer," Uthe said.
asserted
Uthe → tell → customer
"This is where social media completely distorts reality, and we've seen this across all platforms in pop culture, politics, sports and beyond.
asserted
we → distort → culture
Uthe noted that one side claimed the ad objectified women in sports, while the other narrative questions why there's outrage over an obviously provocative ad.
asserted
narrative → note → ad
"Once one of those frames takes over, whether it's through different content that someone is viewing or someone just inherently has a bias for this topic, that perception is really gonna make it a reality for them," Uthe said.
asserted
Uthe → take → them
"And that's why I always say, if you can make it trend, you can it true."
asserted
it → say → ?
Olivia Bennett, Senior Account Director at Go Up, thought that the campaign was simply "bad for women in sport."
"I can understand the commercial calculation behind choosing Sydney Sweeney," Bennett told Fox News Digital.
asserted
Bennett → think → Digital
"Novig will know its audience, and Sydney has built a public brand where sex appeal, provocation and controversy consistently generate attention.
asserted
appeal → know → attention
When you choose someone with such a heavily sexualized and frequently controversial public image, you know the campaign is going to travel far beyond your existing customer base.
asserted
campaign → choose → base
Bennett believed that the bigger issue at hand was what the ad said about women in sports.
asserted
ad → believe → sports
"What I find most telling is that female athletes themselves are now pushing back and saying: this isn’t how we want women in sport to be represented," she said.
asserted
she → find → sport
"Once the people who actually work and compete in that world start using your campaign as an example of the problem, you have a much bigger reputational issue than a few negative comments online."
asserted
you → work → comments
She added, "For Sydney, I don’t think the campaign is off-brand at all.
asserted
campaign → add → Sydney
If anything, it reinforces the image she has already built.
asserted
she → reinforce → image
But that doesn’t make it good for women in sport.
asserted
it → make → sport
Personal-brand fit doesn’t remove the wider impact of the message you’re putting into the world."
asserted
you → remove → world
In what appeared to be a response to the backlash, Sweeney shared a number of ESPN magazine covers featuring nude athletes, including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe and Caroline Wozniacki.
asserted
Sweeney → appear → Williams
"It's gamedayyyy," the blonde bombshell wrote before tagging the newly launched sports platform.
asserted
bombshell → write → platform
While many comments encouraged "The Housemaid" actress, Sweeney was hit with accusations of sexualizing a predominantly male-dominated field.
asserted
Sweeney → encourage → field
"As a former athlete and a woman who has personally experienced sexualized comments, I’m genuinely disgusted and deeply disappointed by this campaign," one user wrote.
asserted
user → experience → campaign
"We’ve spent years fighting to be seen and respected for our talent, strength, and achievements-not reduced to our bodies.
asserted
We → spend → bodies
"The campaign was about embracing a fun idea," Sweeney said in a statement, according to Variety.
uncertain
Sweeney → embrace → Variety
"The concept is simple: cut through the noise and put the focus entirely on sports.
asserted
concept → cut → sports
The campaign brings that idea to life with confidence, humor and a playful edge."
asserted
campaign → bring → confidence
Sweeney's representatives did not immediately respond to Fox News Digital's request for comment.
asserted
representatives → respond → comment
The Aporia
