Why China is being urged to study Ukraine’s wartime PR blitz in the AI age

Researchers at China's National University of Defence Technology are urging Beijing to study Ukraine's wartime public relations strategy in order to improve its own messaging. China is being advised to adopt a multi-actor coordination approach, where government, think tanks, and internet influencers work together to deliver a unified message. This would involve using layered storytelling tailored to different audiences, as well as the aggressive use of generative AI tools to create and promote its messaging. The researchers argue that Ukraine's "information offensive" has been successful in part because it has successfully woven together its information strategy with military operations. The study points out that Ukraine used a series of drone strikes on airbases deep inside Russia as part of this effort, which was intended to shatter the adversary's sense of security while strengthening domestic resolve and gathering international support.