‘We’re basically pushers:’ How a battle over kids on social media is unfolding in two California courtrooms

The Markup · collected 2026-09-05 · by Colin Lecher
Read the original at The Markup ↗

Summary

A California-based lawsuit alleges that social media companies knowingly put profits over kids' mental health by marketing their products to teenagers. The suit, which also targets YouTube, TikTok, and Snap, seeks monetary damages and changes to business practices. Internal documents reveal alarming conversations among company employees, including a 2016 email from Mark Zuckerberg suggesting that Facebook's live videos feature be kept hidden from parents and teachers. A key figure in the case is a Meta researcher who described Instagram as a "drug" that exploits users' addiction, allegedly writing that the company was "pushers" causing Reward Deficit Disorder in teenagers.
Written by the local model on 2026-09-05, using this article's own text rather than the other coverage of the same event.

Signals How these are calculated →

Claims extracted
58
claim-shaped sentences
Uncertain
26%
15 of 58 hedged
Leaning
Leans strongly left
of the writing, not the subject
Publisher trust
94.1
red-flag proxy, not a credibility rating
Outlets on this story
unclustered
not grouped into a story yet
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-05 · how these are computed

AI analysis (generated at analysis time, not now)

Why this leaning score
The article's own words the score was based on. Each is quoted verbatim and was checked against the article text before being stored, so you can find it in the original.
Score -0.65 Confidence high
Leaning score -0.65 for article 4618 (high confidence, 2 verified quotes) · logged 2026-09-05

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads leans strongly left and hedges 26% of its claims. Each row says how that neighbour differs.
The Free Press
⚖️ Leans strongly right further right than this 🔴 0% hedged 0 of 7 📰 publisher trust 96
“Article A discusses a court ruling and settlement involving Meta, while Article B focuses on internal concerns within Meta regarding its impact on kids' mental health.”
The Markup
⚖️ leaning not scored 🔴 13% hedged 2 of 15 📰 publisher trust 94
“The two articles cover different topics and events, one dealing with a California bill to protect people on online dating apps from violence and the other discussing a Meta researcher's concerns about social media addiction.”
The Markup
⚖️ leaning not scored 🔴 4% hedged 1 of 24 📰 publisher trust 94
“The two articles report on unrelated events; Article A reports on an award won by The Markup, while Article B discusses a Meta researcher's comment about Instagram”
US news | The Guardian
⚖️ Leans left further right than this 🔴 7% hedged 3 of 43 📰 publisher trust 95
“Article A mentions a settlement between Meta and US states, while Article B describes internal concerns about social media addiction expressed by a Meta researcher”
Latest & Breaking News on Fox News
⚖️ Leans right further right than this 🔴 5% hedged 3 of 66 📰 publisher trust 94
“Article A mentions a settlement between Meta and states, while Article B discusses internal Meta research, but there is no clear indication that both articles are describing the same specific incident or time frame.”
404 Media
⚖️ Leans strongly right further right than this 🔴 6% hedged 3 of 47 📰 publisher trust 95
“Article A discusses a16z's article about NYU Professor Ruby Thelot arguing against 'enshittification', while Article B mentions a Meta researcher's statement about Instagram causing addiction, but does not mention the specific discussion in Article A”
World & Nation
⚖️ Leans left further right than this 🔴 9% hedged 7 of 80 📰 publisher trust 95
“Article A describes a legislative package to regulate AI and social media, while Article B focuses on a conversation between Meta researchers about Instagram's addictive nature in a California courtroom”

Publisher

The Markup · 20 article(s) · 0 correction(s) detected
SignalValueWeight
Correction rate 0.000 0.4
Uncertainty density 0.118 0.25
Assertive mismatch rate 0.000 0.35
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Colin Lecher
9 article(s) here · 1 carrying a prediction
🔮 The upshot, some believe, could be new forms of regulation, including at the federal level.
🔮 In a press conference this week on New York City’s $12 billion budget gap, Mayor Zohran Mamdani zeroed in on the previous administration’s artificial intelligence chatbot as one of “a number of different things we’re going to pursue for savings.”
🔮 But The Markup and CalMatters’ August story examined how several data brokers used code called the “no-index” tag on pages where consumers could exercise their right to opt out.
🔮 Kevin DeLuca, an assistant professor of political science at Yale University who has studied similar news sites, sometimes called “pink slime” news, told The Markup and CalMatters earlier this year that such sites may not be outright lying.
🔮 A new audit has found that websites across the internet may be failing to abide by California privacy law, ignoring a requirement to not track visitors who set a privacy control.
🔮 Meanwhile, the Defense Department has signed off on the earliest contracts for the “Golden Dome,” a proposal to build a missile-defense system above the United States that may eventually cost hundreds of billions of dollars.
🔮 The “no-index” code tells search engines like Google not to catalog those pages, making it less likely that anyone would see them.
🔮 If you don’t live in California, but have friends or family in California who would be interested in helping us investigate, please share this article with them.
🔮 This story was produced in partnership with Agência Pública as part of a series on how regulatory solutions adopted in Brazil could point the way for the U.S.
More on this subject from Colin Lecher
All 9 articles by Colin Lecher →

Topics

California Facebook Instagram Meta YouTube

Subjects

Meta ORG · 5× Facebook ORG · 4× Instagram ORG · 4× YouTube ORG · 4× California GPE · 2× CalMatters ORG · 1× Klaxon ORG · 1× Los Angeles Superior Court ORG · 1× Markup ORG · 1× TikTok ORG · 1×

Narrative

Condensing complaints from hundreds of school districts and state attorneys general, including California’s, the suit alleges that social media companies knew about risks to children and teens but pushed ahead with marketing their products to them, putting profits above kids’ mental health.
framing: mixed · carried by 1 article(s) · first seen 2026-09-05
🔮 The upshot, some believe, could be new forms of regulation, including at the federal level.

Claims (58 extracted, 15 hedged)

The Markup, now a part of CalMatters, uses investigative reporting, data analysis, and software engineering to challenge technology to serve the public good. asserted
Markup → use → good
Sign up for Klaxon, a newsletter that delivers our stories and tools directly to your inbox. asserted
that → sign → inbox
“oh my gosh yall IG is a drug,” the user experience specialist allegedly wrote to a colleague, referring to the social media platform Instagram. uncertain
specialist → write → platform
We are causing Reward Deficit Disorder bc people are binging on IG so much they can’t feel reward anymore.” asserted
they → cause → reward
The researcher concluded that users’ addiction was “biological and psychological” and that company management was keen to exploit the dynamic. asserted
management → conclude → dynamic
“The top down directives drive it all towards making sure people keep coming back for more,” the researcher added. asserted
researcher → drive → more
The conversation was included recently as part of a long-simmering lawsuit in a California-based federal court. asserted
conversation → include → court
Condensing complaints from hundreds of school districts and state attorneys general, including California’s, the suit alleges that social media companies knew about risks to children and teens but pushed ahead with marketing their products to them, putting profits above kids’ mental health. asserted
companies → condense → health
The suit seeks monetary damages and changes to companies’ business practices. asserted
suit → seek → practices
The suit, and a similar one filed in Los Angeles Superior Court, targets Facebook, Instagram, YouTube, TikTok, and Snap. asserted
suit → file → Facebook
The cases are exposing embarrassing internal conversations and findings at the companies, particularly Facebook and Instagram owner Meta, further tarnishing their brands in the public eye. asserted
cases → expose → eye
They are also testing a particular vector of attack against the platforms, one that targets not so much alarming content as design and marketing decisions that accelerated harms. asserted
that → test → harms
The upshot, some believe, could be new forms of regulation, including at the federal level. uncertain
some → believe → level
One document discussed during a hearing this week included a 2016 email from Mark Zuckerberg about Facebook’s live videos feature. asserted
document → discuss → feature
In the email, the Meta chief wrote, “we’ll need to be very good about not notifying parents / teachers” about teens’ videos. asserted
we → write → videos
“If we tell teens’ parents about their live videos, that will probably ruin the product from the start,” he wrote, according to the email. uncertain
he → tell → email
In slides summarizing internal tech company documents, released this week as part of the litigation, an internal YouTube discussion suggested that accounts from minors in violation of YouTube policies were actively on the platform for years, producing content an average of “938 days before detection – giving them plenty of time to create content and continue putting themselves and the platform at risk.” uncertain
accounts → summarize → risk
A spokesperson for Meta didn’t immediately respond to requests for comment. asserted
spokesperson → respond → comment
A YouTube spokesperson, José Castañeda, described the slide released this week as “a cherry-picked view of a much larger safety framework” and said the company uses more than one tool to detect underage accounts, while taking action every time it finds an underage account. asserted
it → describe → account
In court, the companies have argued that they are making editorial decisions permitted by the First Amendment,. asserted
they → argue → Amendment
That trial is set for June. asserted
trial → set → June
The state court litigation moved into jury selection this week, increasing the pressure on social media companies. asserted
litigation → move → companies
While the state and federal cases differ slightly, the core argument is the same: that social media companies deliberately designed their products to hook young people, leading to disastrous but foreseeable consequences. asserted
companies → differ → consequences
“It’s led to mental health issues, serious anxiety, depression, for many. asserted
It → lead → many
For some, eating disorders, suicidality,” said Previn Warren, co-lead counsel on the case in federal court. asserted
Warren → say → court
“For the schools, it’s been lost control over the educational environment, inability of teachers to really control their classrooms and teach. asserted
it → lose → classrooms
Meta and other companies have faced backlash for years over their treatment of kids on their platforms, including Facebook and Instagram. asserted
Meta → face → Facebook
Parents, lawmakers and privacy advocates have argued that social media contributed to a mental health crisis among young people and that tech companies failed to act when that fact became clear. asserted
fact → argue → people
Those allegations gained new scrutiny last month when a brief citing still-sealed documents in the federal suit became public. asserted
brief → gain → suit
While the suit also names TikTok, Snap, and Google as defendants, the filing includes allegations against Meta that are especially detailed. asserted
that → name → Meta
In the more than 200-page filing, for example, the plaintiffs argue that Meta deliberately misled the public about how damaging their platforms were. asserted
platforms → argue → public
The BreakdownPrivacy We Tested Kids’ Smart Toys for Privacy. asserted
We → test → Privacy
Here’s How You Can, Too asserted
Here → ’ → ?
All you need: your computer or smartphone, some free tools, and your child’s internet- or Bluetooth-connected toy Warren pointed to claims in the brief that Meta researchers found that 55% of Facebook users had “mild” problematic use of the platform, while 3.1 percent had “severe” problems. uncertain
percent → need → problems
Zuckerberg, according to the brief, pointed out that 3% of billions would still be millions of people. uncertain
% → accord → people
But the brief claims the company published research noting only that “we estimate (as an upper bound) that 3.1% of Facebook users in the US experience problematic use.” uncertain
% → claim → use
“That’s a lie,” Warren said. asserted
Warren → ’ → ?
In response to recent interest in the suits, Meta published a blog post this month arguing that the litigation “oversimplifies” the issue of youth mental health, and pointed to past instances where it has worked with parents and families with features to protect kids. asserted
it → publish → kids
The federal case faced a key hearing this week, as the defendants argued that a judge should summarily dismiss the case. asserted
judge → face → case
A decision on that motion is likely coming in the next few weeks, Warren said. asserted
Warren → come → weeks
…and 18 more, not listed.
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