It was John Wayne’s political club. Now it’s spending millions on online influence

The Markup · collected 2026-09-04 · by Colin Lecher
Read the original at The Markup ↗

Summary

The Lincoln Club, a conservative organization based in California, has shifted its focus from local politics to creating a national network of online news sites with a conservative slant. According to Internal Revenue Service disclosures, the Lincoln Media Foundation's revenue increased from $400,000 in 2021 to nearly $4 million in 2024, while the Lincoln Club itself grew more modestly to just over $3 million. Critics argue that these sites, which claim to be locally organized and often lack clear disclosures about their funding, are attempting to influence voters with unattributed articles and stealthy promotion on social media platforms like Facebook. Experts describe this tactic as a "menacing example of the use of stealth" in influencing public opinion.
Written by the local model on 2026-09-05, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Signals How these are calculated →

Claims extracted
53
claim-shaped sentences
Uncertain
19%
10 of 53 hedged
Leaning
Leans right
of the writing, not the subject
Publisher trust
94.1
red-flag proxy, not a credibility rating
Outlets on this story
1
Politics
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-05 · how these are computed

AI analysis (generated at analysis time, not now)

Story summary

The Lincoln Club, a conservative organization founded by California business leaders in the early 1960s, has shifted its focus to promoting right-leaning news online. The club's affiliated organization, the Lincoln Media Foundation, saw its income skyrocket from $400,000 in 2021 to almost $4 million by 2024. This surge is part of a larger effort to promote conservative content under the guise of local news on social media platforms, targeting the "most influential two percent of voters" in the country. The organization's strategy involves publishing biased articles and pushing them online to sway public opinion on issues such as President Trump's foreign policy and Democratic school board officials in Orange County, according to investigative reporting by The Markup and CalMatters.

Written for “Conservative Group's Online Influence” on 2026-09-05, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted verbatim and was checked against the article text before being stored, so you can find it in the original.
Score +0.35 Confidence medium
Leaning score +0.35 for article 4253 (medium confidence, 3 verified quotes) · logged 2026-09-05

Story

📰 Conservative Group's Online Influence
Politics · 1 article(s) covering the same event. This is the one the site leads with.

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Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.

Publisher

The Markup · 20 article(s) · 0 correction(s) detected
SignalValueWeight
Correction rate 0.000 0.4
Uncertainty density 0.118 0.25
Assertive mismatch rate 0.000 0.35
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Colin Lecher
9 article(s) here · 1 carrying a prediction
🔮 The upshot, some believe, could be new forms of regulation, including at the federal level.
🔮 In a press conference this week on New York City’s $12 billion budget gap, Mayor Zohran Mamdani zeroed in on the previous administration’s artificial intelligence chatbot as one of “a number of different things we’re going to pursue for savings.”
🔮 But The Markup and CalMatters’ August story examined how several data brokers used code called the “no-index” tag on pages where consumers could exercise their right to opt out.
🔮 Kevin DeLuca, an assistant professor of political science at Yale University who has studied similar news sites, sometimes called “pink slime” news, told The Markup and CalMatters earlier this year that such sites may not be outright lying.
🔮 A new audit has found that websites across the internet may be failing to abide by California privacy law, ignoring a requirement to not track visitors who set a privacy control.
🔮 Meanwhile, the Defense Department has signed off on the earliest contracts for the “Golden Dome,” a proposal to build a missile-defense system above the United States that may eventually cost hundreds of billions of dollars.
🔮 The “no-index” code tells search engines like Google not to catalog those pages, making it less likely that anyone would see them.
🔮 If you don’t live in California, but have friends or family in California who would be interested in helping us investigate, please share this article with them.
🔮 This story was produced in partnership with Agência Pública as part of a series on how regulatory solutions adopted in Brazil could point the way for the U.S.
Also by Colin Lecher
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 9 articles by Colin Lecher →

Topics

CalMatters California Klaxon Markup The Lincoln Club

Subjects

CalMatters ORG · 3× California GPE · 3× Markup ORG · 2× The Lincoln Club ORG · 2× Internal Revenue Service ORG · 1× Klaxon ORG · 1× Max Read PERSON · 1× The Angeleno ORG · 1× the Institute for Strategic Dialogue ORG · 1× the Lincoln Media Foundation ORG · 1×

Narrative

Recently, headlines published by websites linked to the group have slammed everyone from Democratic school board officials in Orange County to Pennsylvania Gov. Josh Shapiro, while approving of President Trump’s foreign policy. The accompanying stories are then pushed on social media platforms to what the video describes as the most influential two percent of voters in the country and as a key part of the group’s strategy.
framing: assertive · carried by 1 article(s) · first seen 2026-09-05
🔮 Kevin DeLuca, an assistant professor of political science at Yale University who has studied similar news sites, sometimes called “pink slime” news, told The Markup and CalMatters earlier this year that such sites may not be outright lying.

Claims (53 extracted, 10 hedged)

The Markup, now a part of CalMatters, uses investigative reporting, data analysis, and software engineering to challenge technology to serve the public good. asserted
Markup → use → good
Sign up for Klaxon, a newsletter that delivers our stories and tools directly to your inbox. asserted
that → sign → inbox
A conservative organization with decades of influence in California has quietly turned attention, and millions of dollars, to a national initiative of right-leaning news operations, records show. asserted
records → turn → operations
The Lincoln Club was established in the early 1960s by a group of California business leaders. asserted
Club → establish → leaders
Since then, it’s been a quiet but formidable force in state and local politics, pushing right-leaning causes and candidates. asserted
it → push → causes
But in the past few years, an affiliated organization, the Lincoln Media Foundation, has massively increased its incoming revenue as it pushes online content with a conservative slant under the guise of local news in markets around the country. asserted
it → increase → country
According to Internal Revenue Service disclosures, the foundation had a little more than $400,000 in net revenue for the fiscal year ending in 2021, all of it from contributions. uncertain
all → accord → contributions
By the fiscal year ending in 2024, the most recent disclosure available, that revenue had ballooned almost 10 times, to nearly $4 million. asserted
revenue → end → million
In the same period, the Lincoln Club itself grew more modestly, not quite doubling its revenue to just over $3 million, according to records. uncertain
Club → grow → records
According to independent research and promotional material produced by the club’s media foundation, its money has gone toward creating a network of websites across the country, with the hopes of influencing the public and swaying voters in key states. uncertain
money → accord → states
Many of the sites, first flagged by the researcher Max Read of the Institute for Strategic Dialogue, say they are locally organized, with names like The Angeleno and The Keystone Courier. asserted
they → flag → Angeleno
CalMatters and The Markup recently explored another site linked to the organization, called the California Courier, using the same name as an unrelated Armenian newspaper. asserted
CalMatters → explore → newspaper
The Courier produces a steady stream of often unattributed articles about political controversies throughout the state and pays Facebook to promote those posts and videos on similar topics. asserted
Courier → produce → topics
Critics say the group is attempting to influence the public with the veneer of local news that fails to offer clear disclosures about the messenger. asserted
that → say → messenger
Kevin DeLuca, an assistant professor of political science at Yale University who has studied similar news sites, sometimes called “pink slime” news, told The Markup and CalMatters earlier this year that such sites may not be outright lying. uncertain
sites → study → Markup
Still, the sites often fall short of traditional journalistic standards, failing to properly attribute stories and funding, or heavily pulling and slanting press releases. asserted
sites → fall → releases
Jim Miller, a labor activist and co-author of a progressive history of San Diego, called the tactic “a menacing example of the use of stealth.” asserted
Miller → call → stealth
“If you don’t think you can win an argument in a transparent debate publicly,” he said, “you try to disguise the messenger as much as you can.” asserted
you → think → messenger
Neither the club nor the foundation responded to requests for comment or interviews with executives about its work. asserted
club → respond → work
The Lincoln Club of Orange County was established in the 1960s by wealthy local businessmen eager to spread pro-business Republican ideas locally and nationally. asserted
Club → establish → ideas
Those businessmen donated handsomely to sympathetic candidates and causes. asserted
businessmen → donate → candidates
The club became a power player in Southern California politics when Republicans had more leverage in the Golden State. asserted
Republicans → become → State
The group still boasts online of having counted among its ranks famous California political figures like Richard Nixon and John Wayne. asserted
group → boast → Nixon
A 1972 article in The New York Times described it as a group “made up largely of millionaires” who “boast that, without their efforts and generosity, [Nixon] would not be occupying the White House today.” asserted
Nixon → describe → House
The Times article described the group as an organization with “many secrets” that shunned publicity but successfully influenced the political scene. asserted
that → describe → scene
“I think they were very influential back in the ‘60s and ‘70s,” said Steve Earie, professor emeritus of political science at the University of California, San Diego. asserted
Earie → think → California
Could this mysterious California news site influence the 2026 election? uncertain
site → influence → election
The California Courier uses the name of an established paper and doesn’t disclose apparent Republican ties. asserted
Courier → use → ties
Critics call it “pink slime” By 1996, as the Los Angeles Times reported at the time, the group’s financial power had waned in the face of internal battles, but the club continued to wield influence. asserted
club → call → influence
The group, according to legal documents, partly funded the 2008 anti-Hillary Clinton documentary that became the subject of the landmark Citizens United Supreme Court decision that opened the door to unlimited spending by corporations and unions on elections. uncertain
that → accord → elections
In 2012, the group was described as the key architect of Proposition 32, a ballot measure that would have severely curtailed the power of unions in the state by limiting their ability to collect and spend funds for political purposes. asserted
that → describe → purposes
The ballot measure ultimately failed. asserted
measure → fail → ?
Although its light may have dimmed from 50 years ago, the Lincoln Club still exerts influence in California politics. uncertain
Club → dim → politics
“If you look on their website, they don’t start it talking about helping businesses, the quality of life,” Earie pointed out. asserted
Earie → look → life
“They talk about ‘preserving the American way of life.’ asserted
They → talk → life
And that’s as much cultural as it is economic.” asserted
it → ’ → ?
Despite its old Republican roots, the group appears to have moved into a 21st-century online influence strategy with the Lincoln Media Foundation. asserted
group → appear → Foundation
According to a promotional video, the foundation uses targeted web ads to broadcast its message where it can reach key voters in battleground states. uncertain
it → accord → states
In one recent LinkedIn post accompanying a video explanation of its work, the group says it acts as a corrective to “material omissions, alternative sets of facts, and outright lies” by the media. asserted
it → accompany → media
“Our country can’t stay free if we’re not informed with the truth,” the video reads, describing the group as a “megaphone” for “unbiased truth.” asserted
video → stay → truth
…and 13 more, not listed.
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