Chinese brands cut ties with French soccer star Mbappe over 'Chinese dictator' remark

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Cite

Castillo, E. E. (2026, October 27). Chinese brands cut ties with French soccer star Mbappe over 'Chinese dictator' remark. CBC News. https://www.cbc.ca/sports/soccer/mbappe-china-dictator-meme-brands-9.7397640?cmp=rss

Dated from the outlet's own feed. Check the original for its byline.

CBC News · collected 2026-10-27 · by E. Eduardo Castillo

Quick Summary

Chinese companies Dongpeng, Mengniu, and Milkground have terminated their sponsorship deals with French soccer star Kylian Mbappe following comments he allegedly made about Mao Zedong being a dictator during an interview for the show "The Bridge." The companies stated they oppose any actions that harm national sentiment. Additionally, RedNote, a Chinese social media platform, banned Mbappe from accepting new followers and expressed similar sentiments against behavior detrimental to national feelings.
Written by AI on 2026-10-29, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Cause of Controversy

Kylian Mbappé made a comment in an interview with French online talk show "The Bridge," where he referred to Mao Zedong as “some guy—I think he’s a Chinese dictator.” The context was discussing a meme that digitally altered his face onto Mao's body. This remark, despite being part of a joke about the power and influence Mbappé wields in football, sparked outrage among Chinese nationalists who consider criticizing or mocking Mao taboo.

Institutional Reactions

Public Reactions

Long-Term Impact

Experts suggest that despite apologies from Mbappé, Real Madrid, and LaLiga, repairing damaged relations with Chinese audiences may take considerable time. The controversy underscores how sensitive topics related to China's political history can significantly affect international business relationships in sports and beyond.

Written for “Mbappe Controversy in China” on 2026-10-29, grounded in this article and the 11 other(s) covering the same event.

Story

📰 Mbappe Controversy in China
Sports · 12 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
NBC News
Hedges 1 of 42 claims Outlet record 60/100
The Hindu
Hedges 2 of 19 claims Outlet record 77/100
The Sydney Morning Herald
⚖️ Leans right Hedges 0 of 33 claims Outlet record 61/100
Al Jazeera
Hedges 0 of 3 claims Outlet record 60/100
Al Jazeera
⚖️ Leans right Hedges 1 of 68 claims Outlet record 60/100
South China Morning Post
⚖️ Leans left Hedges 0 of 3 claims Outlet record 64/100
“Article A reports on Chinese companies cutting ties with Mbappe over his comments about Mao Zedong, while Article B discusses Real Madrid issuing an apology to China for Mbappe's remarks. These are related but distinct events.”
The Hindu
⚖️ Leans right Hedges 0 of 9 claims Outlet record 77/100
“Article A describes Chinese companies cutting ties with Mbappe over his remarks, while Article B reports on Real Madrid apologizing to Chinese people for Mbappe's comments. Although related, these are distinct events occurring on different days.”
Al Jazeera
⚖️ Leans right Hedges 1 of 35 claims Outlet record 60/100
“Article A reports on Chinese brands cutting ties with Kylian Mbappe over a remark, while Article B discusses the broader consequences and apologies related to the incident.”
Fox News
Hedges 3 of 17 claims Outlet record 70/100
“While both articles discuss reactions to Kylian Mbappe's comments in China, Article A focuses on Chinese companies cutting ties with Mbappe, while Article B discusses Real Madrid issuing an apology following the controversy.”
Washington Examiner
⚖️ Leans right Hedges 0 of 3 claims Outlet record 70/100
“Article A reports on brands cutting ties with Kylian Mbappe over his comments, while Article B discusses the context and content of those comments.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
13
sentences that state something as happening or true
Uncertain
0%
0 of 13 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
60/100
CBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
12
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-29 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

CBC News · 751 article(s) · 1 correction(s) detected
Running correction rate · 1 correction(s)

Who wrote this

E. Eduardo Castillo
3 article(s) here · 1 carrying a prediction
🔮 China's Ministry of Foreign Affairs spokesperson Guo Jiakun said in response to a question about the controversy that "words and actions that hurt the feelings of the Chinese people will naturally be met with joint opposition from all sectors of Chinese society." Social media platform RedNote joined the criticism, saying in a separate statement that the company had a content partnership with Mbappe that ended on Dec. 31, 2024, and that it would "remove related promotional materials."
🔮 Neither expects any grand bargain, but the leaders are expected to play nice in their third meeting since Trump returned to the White House to try to steady fragile ties.
🔮 The current debate takes on greater importance ahead of Chinese President Xi Jinping’s expected visit to Washington this month to meet U.S. President Donald Trump, and as experts say the future of AI will depend significantly on what China and the U.S. do and don’t do.
Also by E. Eduardo Castillo
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

China Chinese Dongpeng French Mbappe

Subjects

Mbappe PERSON · 12× Chinese NORP · 6× China GPE · 5× Dongpeng ORG · 3× French NORP · 3× Mao Zedong PERSON · 2× Mengniu ORG · 2× RedNote ORG · 2× Communist NORP · 1× Kylian Mbappe PERSON · 1×

Narrative

The companies did not specify what prompted their decisions, but they released their statements after a clip that appeared to show Mbappe being interviewed ahead of going on the French online talk show "The Bridge" circulated on X. In the video, Mbappe is asked about his favorite meme of himself, and the soccer star replies that it was "a video someone made of a guy ... I think he was a Chinese dictator" before the video shows an altered image depicting Mbappe's face on the blue-suited body of Mao Zedong.
framing: assertive · carried by 1 article(s) · first seen 2026-10-29
🔮 China's Ministry of Foreign Affairs spokesperson Guo Jiakun said in response to a question about the controversy that "words and actions that hurt the feelings of the Chinese people will naturally be met with joint opposition from all sectors of Chinese society." Social media platform RedNote joined the criticism, saying in a separate statement that the company had a content partnership with Mbappe that ended on Dec. 31, 2024, and that it would "remove related promotional materials."

Claims (13 extracted, 0 hedged)

Chinese brands cut ties with French soccer star Mbappe over 'Chinese dictator' remark 3 companies say they oppose 'any words and actions that hurt national sentiment' asserted
that → cut → sentiment
French soccer star Kylian Mbappe's face appears in ads across China, from subway stations to inside elevators, but now at least three companies are cutting ties with the national team captain after he made some comments apparently referring to Mao Zedong, the founding leader of Communist China, as a dictator. asserted
he → appear → dictator
Beverage maker Dongpeng, dairy giant Mengniu and cheese maker Milkground announced Tuesday in similarly worded statements that they were ending agreements with the soccer star, each saying they oppose "any words and actions that hurt national sentiment." asserted
that → announce → sentiment
The companies did not specify what prompted their decisions, but they released their statements after a clip that appeared to show Mbappe being interviewed ahead of going on the French online talk show "The Bridge" circulated on X. In the video, Mbappe is asked about his favorite meme of himself, and the soccer star replies that it was "a video someone made of a guy ... I think he was a Chinese dictator" before the video shows an altered image depicting Mbappe's face on the blue-suited body of Mao Zedong. asserted
video → specify → Zedong
Soccer fans online jokingly call the star — who's said to overshadow many of his teammates and even the teams he plays on — a dictator, and memes showing him as Mao or other autocratic leaders are widely circulated. asserted
memes → call → Mao
The Associated Press was unable to reach Mbappe's representatives for comment immediately. asserted
Press → reach → comment
China's Ministry of Foreign Affairs spokesperson Guo Jiakun said in response to a question about the controversy that "words and actions that hurt the feelings of the Chinese people will naturally be met with joint opposition from all sectors of Chinese society." Social media platform RedNote joined the criticism, saying in a separate statement that the company had a content partnership with Mbappe that ended on Dec. 31, 2024, and that it would "remove related promotional materials." asserted
it → say → materials
It likewise expressed opposition to "any conduct that hurts national sentiment." asserted
that → express → sentiment
Mbappe's account on RedNote was banned from accepting new followers Tuesday. asserted
account → ban → followers
Mbappe has featured in advertising campaigns in China for products from electrolyte drinks to milk and cheese. asserted
Mbappe → feature → milk
In one commercial for Dongpeng, Mbappe delivers a slogan in Chinese; in an ad for Mengniu, he appears alongside Argentine soccer star Lionel Messi. asserted
he → deliver → Messi
The hashtags "Dongpeng ends partnership with Mbappe" and "Several brands end partnerships with Mbappe" topped Weibo's trending list. asserted
brands → end → list
"Football fans boycott Mbappe" was also trending, with some users expressing anger at his remarks or telling him not to come to China. asserted
users → boycott → China
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