Mbappe dropped by Chinese brands for ‘offending national sentiments’

Read the original at The Hindu ↗
Cite

AFP. (2026, October 27). Mbappe dropped by Chinese brands for ‘offending national sentiments’. The Hindu. https://www.thehindu.com/news/international/mbappe-dropped-by-chinese-brands-for-offending-national-sentiments/article71630086.ece

Dated from the outlet's own feed. Check the original for its byline.

The Hindu · collected 2026-10-27 · by AFP

Quick Summary

On October 27, 2026, Chinese brands Dongpeng and Mengniu terminated their sponsorships with French footballer Kylian Mbappe following a video where he appeared to make jokes about former leader Mao Zedong. Both companies cited a zero-tolerance policy for behavior that offends national sentiments, reflecting the sensitivity around discussing historical figures in China. The incident led to significant backlash on social media platforms like Weibo, with users calling for brands to sever ties with Mbappe due to perceived disrespect towards Chinese history and culture.
Written by AI on 2026-10-29, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Cause of Controversy

Kylian Mbappé made a comment in an interview with French online talk show "The Bridge," where he referred to Mao Zedong as “some guy—I think he’s a Chinese dictator.” The context was discussing a meme that digitally altered his face onto Mao's body. This remark, despite being part of a joke about the power and influence Mbappé wields in football, sparked outrage among Chinese nationalists who consider criticizing or mocking Mao taboo.

Institutional Reactions

Public Reactions

Long-Term Impact

Experts suggest that despite apologies from Mbappé, Real Madrid, and LaLiga, repairing damaged relations with Chinese audiences may take considerable time. The controversy underscores how sensitive topics related to China's political history can significantly affect international business relationships in sports and beyond.

Written for “Mbappe Controversy in China” on 2026-10-29, grounded in this article and the 11 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it +0.35, but all 3 of its quote(s) are attributed speech - words the article quotes from someone, not the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 110157: attributed speech only · logged 2026-10-29

Story

📰 Mbappe Controversy in China
Sports · 12 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 11% of its claims. Each row says how that neighbour differs.
CBC News
Hedges 0 of 13 claims Outlet record 60/100
NBC News
Hedges 1 of 42 claims Outlet record 60/100
Al Jazeera
Hedges 0 of 3 claims Outlet record 60/100
The Sydney Morning Herald
⚖️ Leans right Hedges 0 of 33 claims Outlet record 61/100
Al Jazeera
⚖️ Leans right Hedges 1 of 68 claims Outlet record 60/100
Washington Examiner
⚖️ Leans right Hedges 0 of 3 claims Outlet record 70/100
“While both articles refer to Kylian Mbappe's involvement with a joke or meme about Mao Zedong in China, they describe different aspects: Article A focuses on the consequences (brands dropping him), while Article B discusses the initial reaction and context of the meme.”
South China Morning Post
⚖️ Leans left Hedges 0 of 3 claims Outlet record 64/100
“While both articles discuss Kylian Mbappe's controversial comments about Mao Zedong and their impact in China, they describe different actions: one involves brands dropping Mbappe as a sponsor, while the other is about Real Madrid issuing an apology.”
Al Jazeera
⚖️ Leans right Hedges 1 of 35 claims Outlet record 60/100
“While both articles discuss Kylian Mbappe's controversial comments about Mao Zedong and their impact in China, Article A describes the immediate reaction from brands dropping him, while Article B talks about a broader aftermath including apologies but lasting damage to reputation.”
The Hindu
⚖️ Leans right Hedges 0 of 9 claims Outlet record 77/100
“The first article reports on Chinese brands dropping Mbappe on October 27, while the second article is about Real Madrid apologizing for Mbappe's comments on October 28.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
19
sentences that state something as happening or true
Uncertain
11%
2 of 19 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
77/100
The Hindu's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
12
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-29 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Hindu · 672 article(s) · 2 correction(s) detected
Running correction rate · 2 correction(s)

Who wrote this

AFP
782 article(s) here · 1 carrying a prediction
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Wire or desk byline, not an individual reporter.
Also by AFP
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 782 articles by AFP →

Topics

China Chinese Dongpeng French Mengniu

Subjects

China GPE · 10× Chinese NORP · 10× Mbappe PERSON · 8× Kylian Mbappe PERSON · 4× Dongpeng ORG · 3× Mengniu ORG · 3× Taiwan GPE · 3× French NORP · 2× Mao PERSON · 2× Weibo ORG · 2×

Narrative

In China jokes about Mao, the country’s founding leader who died in 1976, are considered disrespectful and remain a social taboo. “Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” drinks giant Dongpeng said in a statement, adding that “with immediate effect we are terminating all cooperation with Kylian Mbappe”. Adverts showing AI-generated images of the 27-year-old France captain drinking a Dongpeng sports drink were regularly shown in China during this year’s World Cup. Mengniu, China’s largest dairy producer, also cut ties with the Real Madrid forward, who until this incident was hugely popular among Chinese fans with millions of followers on social media. Mbappe is fondly nicknamed “Guigui”, the Chinese translation of “Turtle”, due to his popularity as a character in a Teenage Mutant Ninja Turtles meme. “With immediate effect our company is terminating all cooperation with Kylian Mbappe,” Mengniu said in a statement.
framing: assertive · carried by 1 article(s) · first seen 2026-10-29
🔮 The authenticity of the video could not immediately be verified by AFP Fact Check.

Claims (19 extracted, 2 hedged)

Kylian Mbappe was dropped on Tuesday (October 27, 2026) by two major brands in China after a video circulated online in which the French football superstar apparently joked about former leader Mao Zedong. asserted
superstar → drop → Zedong
In China jokes about Mao, the country’s founding leader who died in 1976, are considered disrespectful and remain a social taboo. “Our company firmly opposes and has a zero-tolerance policy towards any behaviour that offends national sentiments,” drinks giant Dongpeng said in a statement, adding that “with immediate effect we are terminating all cooperation with Kylian Mbappe”. Adverts showing AI-generated images of the 27-year-old France captain drinking a Dongpeng sports drink were regularly shown in China during this year’s World Cup. Mengniu, China’s largest dairy producer, also cut ties with the Real Madrid forward, who until this incident was hugely popular among Chinese fans with millions of followers on social media. Mbappe is fondly nicknamed “Guigui”, the Chinese translation of “Turtle”, due to his popularity as a character in a Teenage Mutant Ninja Turtles meme. “With immediate effect our company is terminating all cooperation with Kylian Mbappe,” Mengniu said in a statement. asserted
Mengniu → found → statement
“Mengniu firmly opposes and has a zero-tolerance policy towards any words or actions that hurt the feelings of the Chinese people,” it added. asserted
it → oppose → people
The announcements came after a video emerged online with Mbappe saying that the funniest internet meme he had seen was of his face photo-shopped onto that of “some guy — I think he’s a Chinese dictator”. asserted
he → come → guy
Also read: FIFA World Cup 2026 | The French Revolution led by Kylian Mbappe This was an apparent reference to a meme of Mbappe superimposed on an image of Mao, one of several using the footballer’s face and other historical figures. asserted
This → read → face
The authenticity of the video could not immediately be verified by AFP Fact Check. uncertain
authenticity → verify → Check
“Dongpeng Beverage ends cooperation with Mbappe” was the top-trending topic on Chinese social media site Weibo. asserted
ends → end → Weibo
One Weibo user said that the “extremely serious wrong remarks... crossed the red line. asserted
remarks → say → line
Others urged Dongpeng to remove Mbappe’s image from their energy drink bottles. asserted
Others → urge → bottles
Dongqiudi, one of China’s biggest online football outlets, said in a statement on Monday evening that Mbappe’s remarks were “offensive to China and the Chinese people” and “have hurt the feelings of Chinese football fans and the Chinese people”. asserted
remarks → say → fans
China furore Mbappe in September addressed a previous meme depicting him as a military dictator, in an interview with French sports newspaper L’Equipe. asserted
Mbappe → address → L’Equipe
“There’s a part of it that’s funny. asserted
that → ’ → it
You can tell that, for some people, it’s all in good fun. asserted
it → tell → fun
But there is another part that’s a bit less funny because of the damage such people have caused throughout history,” he said. asserted
he → be → history
“Being compared to individuals who murder others, or who have brought misery to millions upon millions of people -- well, I don’t think I’ve ever done anything like that in my life,” he said. asserted
he → compare → life
The furore in China came a day after Mbappe lost out to Harry Kane for the Ballon d’Or, the most prestigious individual award in football. asserted
Mbappe → come → football
Global sports stars that have commented on sensitive topics such as Taiwan, Tibet and Hong Kong have previously caused controversy in China and been dumped by sponsors there. Former NBA player Dwight Howard referred to Taiwan as a country in 2023 as he appeared in a video with the island’s vice president and current president Lai Ching-te, sparking fury on Chinese social media. asserted
he → comment → media
Beijing claims Taiwan is part of its territory and has threatened to use force to bring it under its control. uncertain
Taiwan → claim → control
Houston Rockets general manager Daryl Morey posted a tweet in 2019 supporting Hong Kong protests, leading to China suspending sponsorship deals with the NBA and pulling games off Chinese television for a year. asserted
China → post → year
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