Chrétien offers blunt assessment of Canada-U.S. trade war

American tourism organizations have been aggressively trying to attract Canadian visitors back to the United States through various promotional campaigns since President Donald Trump returned to office and imposed tariffs on Canadian products, causing an informal boycott of travel to the US. Josh Loewen, a Vancouver marketing executive, notes that after Trump’s re-election, Canadian travel to the U.S. dropped dramatically due to the president's rhetoric about making Canada the 51st state and the ensuing trade war. Despite slight improvements in border crossings from May to July, recent escalations—such as the imposition of up to 50% import taxes by both countries—have renewed doubts about any recovery. Loewen believes current efforts to win back Canadian visitors are futile until a new U.S. president takes office and eases tensions between the two nations.