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Former President Barack Obama has produced an advertisement supporting Scott Colom, the Democratic candidate running against Republican Senator Cindy Hyde-Smith in Mississippi's Senate race. The ad will run as part of a significant media campaign costing over $1 million and will emphasize Colom’s track record as a district attorney and his potential to bring change to Mississippi. Democrats are focusing on this race due to Mississippi's large Black population, aiming to increase voter turnout despite the challenging political landscape in the state.
Written locally by qwen2.5:14b on 2026-10-12,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Former President Barack Obama has cut a 30-second ad for Scott Colom, a Democratic candidate running against incumbent Republican Senator Cindy Hyde-Smith in Mississippi's Senate race. This move reflects Democrats' efforts to boost their chances of an upset victory in the traditionally conservative state. The ad, part of a seven-figure media buy across digital and radio platforms statewide, features Obama urging voters to "send Scott Colom to the US Senate" because he has made his community safer as a district attorney and fought corruption.
Colom is challenging Hyde-Smith, who previously blocked his nomination for a federal judgeship under President Joe Biden. Despite being an underdog in deep red Mississippi, national Democrats see potential in the race due to the state's significant Black population. Obama’s endorsement aims to increase voter turnout among key demographics ahead of next month’s election.
Written for “Obama Endorses Candidate” on 2026-10-12,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.25, but none of the 2 quote(s) it offered could be found in the article text, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph
rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 73729: no verified evidence · logged 2026-10-12
Former President Barack Obama has cut an ad for Mississippi Senate candidate Scott Colom, the latest sign of Democrats putting real effort behind boosting their candidate in the deep red state as they eye a potential upset next month.
asserted
they → cut → upset
The Colom campaign will run the 30-second spot on digital and radio statewide in Mississippi as part of a seven-figure media buy in Mississippi, according to details shared first with Semafor.
uncertain
campaign → run → Semafor
In the ad, Obama tells voters: “Mississippi, it’s time for a change.
asserted
it → tell → change
“You need to send Scott Colom to the US Senate,” Obama continues in the ad.
asserted
Obama → need → ad
“Scott made his community safer, prosecuting violent crimes as a district attorney and fighting corruption.”
asserted
community → make → corruption
Colom is running against Sen. Cindy Hyde-Smith, a conservative GOP senator who blocked Colom’s nomination to a federal judgeship under then-President Joe Biden.
asserted
who → run → Biden
Colom currently serves as a district attorney in Mississippi.
asserted
Colom → serve → Mississippi
The race to defeat Hyde-Smith is not a must-win for Democrats to retake the Senate and Colom remains an underdog in deep red Mississippi.
asserted
Colom → defeat → Mississippi
But national Democrats have been eying the race for months due to the state’s large Black population, and Obama’s ad is a clear effort to juice turnout.
asserted
ad → eye → turnout
Sen. Raphael Warnock, D-Ga., will appear with Colom on Wednesday in Jackson and Democratic Sens. Cory Booker of New Jersey, Angela Alsobrooks of Maryland, and Lisa Blunt Rochester of Delaware have also previously campaigned with the Democratic candidate.
asserted
Booker → appear → candidate
Senate Minority Leader Chuck Schumer has also listed Mississippi as a target for Democrats.
asserted
Schumer → list → Democrats
Democrats tried to beat Hyde-Smith in the past and failed.
asserted
Democrats → try → past
She defeated former Democratic Rep. Mike Espy by 7 points in 2018 and a wider margin in a 2020 rematch.
asserted
She → defeat → rematch
But most Senate Democrats think Colom, a young father, is a stronger candidate in a tough environment for Republicans.
asserted
Colom → think → Republicans
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