Co-op Legal Services using AI to rate workers’ phone calls to customers

Read the original at The Guardian ↗
The Guardian · collected 2026-10-08 · by Robert Booth UK technology editor

Quick Summary

Co-op Legal Services is using artificial intelligence to monitor and score phone calls made by its employees to customers seeking legal advice. The AI system evaluates over 50 aspects of each call and provides performance scores to managers. Workers describe the monitoring as oppressive and stress-inducing, especially when dealing with sensitive topics like probate for recently bereaved clients. Trade unions are concerned about the spread of such AI surveillance in workplaces, arguing it can lead to increased pressure on employees without clear benefits.
Written locally by qwen2.5:14b on 2026-10-08, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

The Co-op Legal Services has started using an AI system to rate every phone call made by its employees to customers seeking advice on probate, wills, and estates. Caoilionn Hurley, the managing director of Co-op Life Services, claims that this technology enhances service quality and supports employee development. However, a whistleblower describes the system as "oppressive and dystopian," highlighting concerns about worker surveillance. The AI model from OpenAI evaluates over 50 aspects of each call, providing managers with detailed performance metrics. Employees report that their work can be monitored by AI for several hours daily, raising issues of stress and privacy among recently bereaved clients seeking sensitive legal advice. This move follows similar controversial AI monitoring practices at Multiverse, an education technology company run by Euan Blair.

Written for “AI In Customer Service Ratings” on 2026-10-08, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.50, but all 4 of its quote(s) are attributed speech - words the article quotes from someone, not the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 65180: attributed speech only · logged 2026-10-08

Signals How these are calculated →

Claims extracted
29
claim-shaped sentences
Uncertain
3%
1 of 29 hedged
Leaning
withheld
no quote in the article backed the model's score
Correction & hedging signals
68.4
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Technology
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-08 · how these are computed

Story

📰 AI In Customer Service Ratings
Technology · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads unscored and hedges 3% of its claims. Each row says how that neighbour differs.
CBS News
⚖️ leaning not scored 🔴 no claims extracted 📰 publisher trust 66
“Article A discusses a general topic about AI's impact on jobs, while Article B reports on Co-op Legal Services specifically using AI to rate workers' phone calls.”

Publisher

The Guardian · 1487 article(s) · 4 correction(s) detected
Running correction rate · 4 correction(s)
2026-10-03
Tennessee’s top prison official resigning after botched execution of Christa Pike
2026-10-01
Tennessee governor suspends all executions after Christa Pike’s lethal injections fail
2026-09-28
Extra 1,000 prison beds announced in NSW as union warns against arresting ‘our way out of domestic violence’
2026-09-05
Australia’s housing prices are trending down. See which suburbs have had the biggest falls

Who wrote this

Robert Booth UK technology editor
6 article(s) here · 1 carrying a prediction
🔮 In a system described as “oppressive and dystopian” by a whistleblower, Co-op Legal Services is using AI models to record, analyse and award a percentage score for interactions between agents and customers seeking advice about probate, wills and estates.
🔮 Site users called the emergence of the prompt “really creepy”, “crazy” and “so disappointing” and it fed speculation about Mumsnet’s use of AI, with one user saying: “We might as well just go and do something else then.”
🔮 Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”.
🔮 She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age.
🔮 They did not directly address complaints the system caused stress and anxiety and felt “remorseless”, but said its introduction was communicated in advance and teachers will have access to the data the AI collects.
🔮 The Labour peer and former deputy leader will operate alongside Palantir’s UK and Europe chief executive, Louis Mosley, as the company attempts to fend off pressure on Burnham’s government to axe its £330m NHS contract.
2026-09-18 · assertive framing · Former Labour deputy leader Tom Watson joins Palantir
Also by Robert Booth UK technology editor
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 6 articles by Robert Booth UK technology editor →

Topics

Burger King Co-op Legal Services Guardian Multiverse OpenAI

Subjects

Guardian ORG · 2× Multiverse ORG · 2× Burger King ORG · 1× Co-op Legal Services ORG · 1× Euan Blair’s PERSON · 1× Hayfa Mohdzaini PERSON · 1× John Chadfield PERSON · 1× OpenAI ORG · 1× the Chartered Institute of Professional Development ORG · 1× the Communication Workers Union ORG · 1×

Narrative

Caoilionn Hurley, the managing director of Co-op Life Services, which includes legal services, said: “The efficiency of AI over traditional methods allows us to review all customer conversations to ensure we consistently deliver high standards of service, while enabling more informed support, coaching and development for colleagues …
framing: assertive · carried by 1 article(s) · first seen 2026-10-08
🔮 In a system described as “oppressive and dystopian” by a whistleblower, Co-op Legal Services is using AI models to record, analyse and award a percentage score for interactions between agents and customers seeking advice about probate, wills and estates.
2026-10-08 · The Guardian
Co-op Legal Services using AI to rate workers’ phone calls to customers · assertive framing

Claims (29 extracted, 1 hedged)

The Co-op has become the latest employer to place workers under AI surveillance with an automated listening technology that rates every phone call some of them make to customers. asserted
some → become → customers
In a system described as “oppressive and dystopian” by a whistleblower, Co-op Legal Services is using AI models to record, analyse and award a percentage score for interactions between agents and customers seeking advice about probate, wills and estates. asserted
Services → describe → probate
A model from OpenAI has been trained to assess more than 50 discrete aspects of each phone call and provide pass and fail scores to managers who use the data to analyse employee performance. asserted
who → train → performance
One worker said the system can mean their work is monitored by AI for several hours a day as they handle inquiries often from recently bereaved customers. asserted
they → say → customers
It comes after the Guardian last week revealed Euan Blair’s AI training company, Multiverse, has started using an AI for blanket monitoring of online classroom sessions, which teachers called “remorseless” and “unnerving”, while Multiverse said it was “using AI to improve the experience of learners and customers”. asserted
it → come → learners
Experts have voiced fears that increasing AI monitoring of workers risks increasing stress. asserted
increasing → voice → stress
“You are being watched,” said a Co-op worker who spoke to the Guardian on condition of anonymity and said the AI created a sense of distrust. asserted
AI → watch → distrust
“It’s different from occasionally being listened to for compliance purposes. asserted
It → ’ → purposes
[You are] being monitored absolutely every word that you say and every time that you utter something … asserted
you → monitor → something
It just feels really dystopian. asserted
It → feel → ?
It’s the thin end of the wedge.” asserted
It → ’ → wedge
The Co-op, which operates supermarkets, undertakers, insurance and legal services companies, said it did not recognise the criticism and said its probate advisers were highly engaged. asserted
advisers → operate → criticism
It said it supported colleagues with AI, which is a “key aspect of our quality assurance processes” and helps ensure “our clients consistently receive empathetic expert guidance”. asserted
clients → say → guidance
The AI monitoring is understood to have been introduced in the last couple of months into the work of dozens of legal services staff. asserted
monitoring → understand → staff
It is used in part to identify ways they can boost their sales performance. asserted
they → use → performance
The Co-op said the AI is used solely as a support tool, is not a decision-maker, and helps leaders “support colleagues and continuously improve the experience we provide to clients”. asserted
we → say → clients
Trade unions have begun pushing back against the spread of AI monitoring. asserted
unions → begin → monitoring
In February Burger King in the US announced it would be using the technology to track restaurant workers’ customer interactions, and this summer, Meta paused tracking of employees’ computer keystrokes amid data privacy concerns and a staff backlash. asserted
Meta → announce → concerns
“AI is sold as the solution to every problem, but examples like this make it clear that it can diminish sensible workplace practices and intensify working lives for no reason,” said John Chadfield, the national officer of the Communication Workers Union. asserted
Chadfield → sell → Union
“Unaccountable computer systems should not be people’s managers, and these hard-working employees demand far more respect.” asserted
employees → work → respect
“The office is becoming more like a factory now our performance feedback can be given in a more structured way,” said Hayfa Mohdzaini, a senior policy and practice adviser at the Chartered Institute of Professional Development. asserted
Mohdzaini → become → Development
“Clearly some people have a problem with it. asserted
people → have → it
It will be interesting to see how it develops and how much managers need to adjust their approach.” asserted
managers → see → approach
This year, the International Labour Organization warned about the “psychosocial” risks of AI monitoring, including increasing work-related stress. asserted
Organization → warn → stress
“AI systems are being deployed in workplaces in the absence of a comprehensive regulatory framework,” it said. asserted
it → deploy → framework
“Preventing the risk of harm by AI use and operation in this context may not be straightforward.” uncertain
Preventing → prevent → context
Caoilionn Hurley, the managing director of Co-op Life Services, which includes legal services, said: “The efficiency of AI over traditional methods allows us to review all customer conversations to ensure we consistently deliver high standards of service, while enabling more informed support, coaching and development for colleagues … asserted
we → manage → colleagues
Put simply, our goal is to provide expert support combined with empathy and understanding for every client at what can be a difficult time. asserted
what → put → client
AI helps us deliver that more consistently, while human judgment, accountability, care and kindness remain at the heart of every client relationship.” asserted
judgment → help → relationship
💬Give feedback
🕘History 🎫Support