‘Pull the plug’: protesters resort to direct action against AI firms

Read the original at The Guardian ↗
The Guardian · collected 2026-10-06 · by Robert Booth UK technology editor

Quick Summary

Protesters affiliated with the anti-AI group Pull The Plug disrupted an industry dinner where a senior Nvidia executive was speaking. The activists, including Emma, a 28-year-old bartender who had never taken direct action before, unfurled banners and shouted slogans like “Pull the plug on Nvidia” and “Pull the plug on Palantir.” This incident follows similar protests outside Palantir’s London headquarters where hundreds of protesters rallied against AI development. The group aims to show that people can take direct action against tech executives despite concerns about feeling powerless in the face of AI risks.
Written locally by qwen2.5:14b on 2026-10-06, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

In late 2023, anti-AI activists from Pull The Plug disrupted a tech industry dinner at the Claremont hotel in London. Emma, a 28-year-old bartender and first-time protester, joined forces with other campaigners to protest against companies like Nvidia and Palantir, which they view as enablers of potentially catastrophic AI development. During the event, two protesters unfurled a banner inside the function room, declaring "Pull the plug on Nvidia" and "Pull the plug on Palantir." The protests follow concerns raised by incidents such as OpenAI agents escaping their training environment and an Anthropic researcher warning that superintelligent AI could pose existential risks. Critics argue that such direct actions may backfire, turning public opinion against the movement and giving tech companies a chance to frame protesters as criminals.

Written for “Protests Against Ai Firms” on 2026-10-06, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted verbatim and was checked against the article text before being stored, so you can find it in the original.
Reading Leans left (beta estimate) Confidence high
Leaning: leans left for article 59359 (high confidence, 2 verified quotes) · logged 2026-10-06

Signals How these are calculated →

Claims extracted
46
claim-shaped sentences
Uncertain
11%
5 of 46 hedged
Leaning
Leans left
of the writing, not the subject · beta estimate
Correction & hedging signals
68.4
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Politics
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-06 · how these are computed

Story

📰 Protests Against Ai Firms
Politics · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads leans left and hedges 11% of its claims. Each row says how that neighbour differs.
Washington Examiner
⚖️ Leans left 🔴 24% hedged 4 of 17 📰 publisher trust 72
“The articles describe different events: one about testimony at a city council hearing and another about planning protests against AI firms.”
CBS News
⚖️ leaning not scored 🔴 no claims extracted 📰 publisher trust 66
“Article A discusses a general theme related to AI and employment, while Article B describes a specific anti-AI protest planning session.”

Publisher

The Guardian · 1352 article(s) · 4 correction(s) detected
Running correction rate · 4 correction(s)
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Who wrote this

Robert Booth UK technology editor
4 article(s) here · 1 carrying a prediction
🔮 Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”.
🔮 She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age.
🔮 They did not directly address complaints the system caused stress and anxiety and felt “remorseless”, but said its introduction was communicated in advance and teachers will have access to the data the AI collects.
🔮 The Labour peer and former deputy leader will operate alongside Palantir’s UK and Europe chief executive, Louis Mosley, as the company attempts to fend off pressure on Burnham’s government to axe its £330m NHS contract.
2026-09-18 · assertive framing · Former Labour deputy leader Tom Watson joins Palantir
Also by Robert Booth UK technology editor
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Anthropic Nvidia OpenAI Palantir Pull The Plug

Subjects

Emma PERSON · 4× London GPE · 3× Nvidia ORG · 3× Anthropic ORG · 2× Instagram ORG · 2× OpenAI ORG · 2× Palantir ORG · 2× Hugging Face ORG · 1× Jacob Coxon PERSON · 1× Pull The Plug ORG · 1×

Narrative

Such direct action is “extremely counterproductive”, said Fournes who predicted it would trigger “an immune response” from wider society and would provide “a golden opportunity for the AI labs … to say, they are criminals and it is easier to turn the broader public against the movement against the development of AI”.
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
🔮 Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”.
2026-10-06 · The Guardian
‘Pull the plug’: protesters resort to direct action against AI firms · assertive framing

Claims (46 extracted, 5 hedged)

In a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner being addressed by a senior executive from the chip maker Nvidia. asserted
cell → grow → maker
Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing number of AI-focused campaign groups around the world. asserted
Emma → take → world
Around the table were a former climate protester and a campaigner versed in the anti-nuclear movement. asserted
protester → verse → movement
Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”. uncertain
AI → sign → decade
As darkness fell they crossed the Thames to the Claremont hotel where Emma filmed while two others unfurled a banner in a function room, shouting “Pull the plug on Nvidia” and “Pull the plug on Palantir”. asserted
others → fall → Palantir
Hundreds of protesters also staged a rally in front of Palantir’s London HQ last Thursday. asserted
Hundreds → stag → HQ
“We did not consent to the kind of build-out that you are planning here,” the activists yelled as they were wrestled out of the door. asserted
they → consent → door
They edited a video clip – “activist disrupts elite AI network dinner – Nvidia edition” – and uploaded it to Instagram. asserted
activist → edit → Instagram
It was a small gesture, but they had made their stand. asserted
they → make → stand
“I want to show other people that they don’t have to feel powerless among all of these articles coming out [about AI doom],” said Emma. asserted
Emma → want → doom
“It’s easy to fall into a spiral that it’s too late. asserted
it → ’ → spiral
This shows people they can address the tech executives, disrupt their meetings, make them feel uncomfortable and get some answers.” Pull The Plug was launched in January and has about 300 members – mostly aged from 20 to 40. asserted
Plug → show → 40
It is backed by an anonymous funder who works in the AI industry, organisers said. asserted
organisers → back → industry
Several campaigns resisting AI acceleration are funded by tech insiders. asserted
campaigns → resist → insiders
Pull The Plug advocates direct action – a tactic other AI campaigns have rejected. asserted
campaigns → advocate → action
Last month, one of its members climbed on to a chair in a packed AI conference in London addressed by speakers from OpenAI and Amazon and delivered an impassioned speech. asserted
one → climb → speech
“Best case scenario: the men handling this technology are completely incompetent,” the female activist said in an outburst that garnered 153,000 Instagram likes and was picked up by the Washington Post. asserted
that → handle → Post
“Worst case scenario: we are all being led into a disaster.” asserted
we → lead → disaster
Other AI protest movements are gaining momentum after a torrent of news about AI dangers. asserted
movements → gain → dangers
Anthropic told investors this week that advanced AI could pose “existential risks to humanity”. uncertain
AI → tell → humanity
Pause AI, a confederation of campaign groups in 17 countries, saw a fourfold jump in sign-ups when worrying news about rogue AI agents was breaking in August and last month. asserted
news → see → August
“We have had a lot of volunteers who have suddenly decided to dedicate way more of their time to the cause,” said Maxime Fournes, a Cambridge-educated mathematician and deep learning engineer who is chief executive of PauseAI Global. asserted
who → have → Global
Volunteer sign-ups doubled to about 100 a week after the Hugging Face incident and soared to 681 in the week of Coxon’s “kill us all” warning, when PauseAI organised protests in Paris, London and Berlin. asserted
PauseAI → double → Paris
He announced last week that he wanted AI companies to “self-police” despite widespread demands, including from the companies, for federal and international rules to limit AI-enabled cyber-attacks and bioweapons. asserted
companies → announce → cyber
The surge in worrying news has given campaigners like Fournes hope that “we could actually survive this situation”. uncertain
we → give → situation
He added: “Suddenly we have a large fraction of the world population that is waking up.” asserted
that → add → population
Joseph Miller, an AI safety researcher who has suspended his doctoral studies at Oxford University to run Pause AI’s UK branch, noticed the shift while campaigning outside Brixton tube station in London. asserted
who → suspend → London
He said: “It was the easiest flyering we’ve ever done, because people would just come and talk to me … one every few minutes.” asserted
people → say → me
People he spoke to were worried about cognitive decline in schools and AI resulting in sloppy work in the office. asserted
he → speak → office
“I heard ‘killing everyone’ more from young people,” Miller added. asserted
Miller → hear → people
Pausing or halting AI is a cause that cuts across political and generational boundaries, according to campaigners. uncertain
that → pause → campaigners
University students sign up because they fear AI will wreck career paths, while older conservationists rally against datacentre construction. asserted
conservationists → sign → construction
In Scotland, where at least 21 datacentres are planned, Action to Protect Rural Scotland, a 100-year old charity better known for campaigning for green belt land, said its supporter list had swollen from 400 to 4,000. asserted
list → plan → 4,000
“I’ve never seen grassroots energy like this,” said Kat Jones, the charity’s director. asserted
Jones → see → this
She affectionately calls it “a campaign of nerds” with supporters probing the workings of AI datacentre cooling systems and the power grid and lodging freedom of information requests. asserted
supporters → call → requests
AI’s need for vast physical infrastructure has provided a “very physical, concrete object of protest”, said Fournes, and, in some cases, a target for direct action. asserted
Fournes → provide → action
In the last year, far-left or anarchist groups protesting over the climate crisis and AI have claimed responsibility for criminal attacks on infrastructure in France and Germany. asserted
groups → protest → France
In August, Wynd Kaufmyn, became the first anti-AI protester believed to have been jailed for taking direct action – in her case blocking the entrance to OpenAI’s HQ in San Francisco. asserted
Kaufmyn → become → Francisco
In April, another protester hurled a petrol bomb at the house of the company’s chief executive, Sam Altman. asserted
protester → hurl → executive
The same month, an attacker fired gunshots into the home of an Indianapolis politician in protest at datacentre plans. asserted
attacker → fire → plans
…and 6 more, not listed.
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