Applied Nutrition, a health and wellness brand backed by Coleen Rooney, has increased its earnings forecast after reporting a 50% surge in sales to £160 million in the year to July 31. This represents a significant jump from previous expectations of £148.4 million in revenues and £42 million in earnings. The company now expects underlying earnings to reach around £43.3 million, up 40%, and forecasts further growth next year with sales expected to hit £205 million. Analysts are cautiously optimistic despite rising costs of whey, a key ingredient in many products.
Written by the local model on 2026-08-26,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Applied Nutrition, a health and wellness brand backed by Coleen Rooney, has increased its earnings forecast due to a 50% surge in sales, from £107 million to £160 million, over the past year. The company now expects annual underlying earnings to jump by 40% to around £43.3 million. Despite this growth, Applied Nutrition warned that rising costs of whey, which is used in many of its products, will likely decrease profitability next year. The brand has also forecast further solid growth for the upcoming year, with sales expected to reach about £205 million and underlying earnings projected to be around £47.7 million, a 13% rise.
Written for “Applied Nutrition Earnings” on 2026-08-31,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 2626 · logged 2026-08-27
Applied Nutrition hikes outlook after revenues jump 50%
Applied Nutrition has hiked its earnings outlook thanks to a 50% surge in sales and forecast more growth over the year ahead despite pressure from rising whey prices.
The health and wellness brand – which is backed by TV personality Coleen Rooney – said it now expects annual underlying earnings to jump by 40% to around £43.3 million after sales soared to £160 million in the year to July 31, up from £107 million the previous year.
asserted
sales → hike → million
This compares with previous expectations for earnings of £42 million and revenues of £148.4 million for the full year.
asserted
This → compare → year
It said that since June 1, trading had remained strong with “sustained demand across the group’s markets and channels”.
asserted
trading → say → markets
Applied Nutrition added it is set for further solid growth in the year to July next year, upping its guidance to £47.7 million in underlying earnings, which would mark a 13% rise, and sales of about £205 million.
asserted
which → add → million
But it cautioned that profitability would be knocked next year as it faces rising costs of whey, which now is used in a greater proportion of products.
asserted
which → caution → products
The Liverpool-based group recently relaunched its Critical Whey range to tap into rising demand for whey-based products.
asserted
group → base → products
It said underlying earnings margins would fall slightly in 2026-27.
asserted
margins → say → 2026
Analyst Wayne Brown at Panmure Liberum said: “We upgrade forecasts again, despite the challenges thrown at the industry from higher whey prices, Iran war and a backdrop of low consumer confidence in the UK.
asserted
We → say → UK
“That said, the long-term trends of health and fitness are clearly global and becoming more entrenched and Applied Nutrition dynamic model is clearly taking significant shelf space as it expands its reach.”
asserted
it → say → reach
Read More
The group is set to report full-year figures on November 16.
asserted
group → read → November
