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Guardian Essential poll: record number of Australians are turning their backs on the Melbourne Cup

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Cite

Butler, J. (2026, November 2). Guardian Essential poll: record number of Australians are turning their backs on the Melbourne Cup. The Guardian. https://www.theguardian.com/sport/2026/nov/03/melbourne-cup-2026-poll-record-numbers-turn-their-backs

Dated from the outlet's own feed. Check the original for its byline.

The Guardian · collected 2026-11-02 · by Josh Butler

Quick Summary

A Guardian Essential poll conducted in late October reveals that a record number of Australians are losing interest in the Melbourne Cup, with over two-thirds showing low or zero interest in the event. Specifically, only 9% have high interest this year, down from nearly twice as much just last year. The poll surveyed 1,003 Australians and found a significant increase in disinterest since the question was first asked in 2022. Peter Lewis, chair of Essential Media, attributes this decline to growing concerns about gambling and animal cruelty, along with a broader trend away from shared national traditions.
Written by AI on 2026-11-03, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

As of late October 2026, a Guardian Essential poll found that 9% of Australians have high interest in the Melbourne Cup, down from nearly double that percentage in 2025. The poll surveyed 1,003 Australians and revealed a significant decline in support for the event, which was once widely popular. About 68% of respondents reported low or no interest in the race, marking a 12-point increase from previous years. Peter Lewis, chair of Essential Media, noted that "the race that once stopped the nation is now just white noise for many," highlighting a growing ambivalence toward the annual horse race.

Written for “Australians Shunning Melbourne Cup” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 123217 · logged 2026-11-03

Story

📰 Australians Shunning Melbourne Cup
Sports · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
The Sydney Morning Herald
Hedges 0 of 2 claims Outlet record 61/100
“The articles discuss different aspects related to the Melbourne Cup but do not describe the same specific incident or occurrence.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
15
sentences that state something as happening or true
Uncertain
0%
0 of 15 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-11-03 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 2862 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Josh Butler
21 article(s) here · 1 carrying a prediction
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Also by Josh Butler
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 21 articles by Josh Butler →

Topics

Australians Cup Essential Guardian Essential the Melbourne Cup

Subjects

Australians NORP · 5× Essential ORG · 3× Australia GPE · 1× Essential Media ORG · 1× Guardian ORG · 1× Guardian Essential ORG · 1× Lewis PERSON · 1× Peter Lewis PERSON · 1×

Narrative

Support for the Melbourne Cup has been sliding consistently for a number of years, but the Guardian Essential poll found just 9% of Australians said they had high interest in the race now – nearly half the proportion in 2025. “The race that once stopped the nation is now just white noise for many,” Peter Lewis, chair of Essential Media, said. The Guardian Essential poll of 1,003 Australians in late October highlights the latest erosion in popularity of the event amid growing ambivalence to the event. Just 9% of people said they had high interest in the Cup, down 7 percentage points from 2025, with another 23% professing moderate interest, also down 3 points.
framing: assertive · carried by 1 article(s) · first seen 2026-11-03
🔮 Just 12% of voters in October’s poll said they regularly wagered on horse races and would bet on Tuesday’s Melbourne Cup, down 5 points from 2025.

Claims (15 extracted, 0 hedged)

A record number of Australians are turning their backs on the Melbourne Cup, with more than two-thirds surveyed saying they have low or zero interest in the annual horse race. asserted
they → turn → race
Support for the Melbourne Cup has been sliding consistently for a number of years, but the Guardian Essential poll found just 9% of Australians said they had high interest in the race now – nearly half the proportion in 2025. “The race that once stopped the nation is now just white noise for many,” Peter Lewis, chair of Essential Media, said. The Guardian Essential poll of 1,003 Australians in late October highlights the latest erosion in popularity of the event amid growing ambivalence to the event. Just 9% of people said they had high interest in the Cup, down 7 percentage points from 2025, with another 23% professing moderate interest, also down 3 points. asserted
% → slide → interest
About 29% of voters said they had low interest (up 5 points from last year), while another 39% said no interest at all (up 8 points). asserted
% → say → interest
The combined high and moderate interest came to only 32%, the lowest on record since Essential began asking this question in annual polling in November 2022. asserted
Essential → combine → November
The combined low and no interest vote was 68%, jumping 12 points from last year to its highest on record. asserted
vote → combine → record
In November 2022, the low and no interest vote came to a combined 52%; it was 62% in 2023, 52% in 2024, and 56% in 2025. asserted
it → come → 2025
The “nup to the Cup” movement, backed by some high-profile politicians and celebrities, has contributed to declining support for the race. asserted
movement → back → race
But 62% of Australians nonetheless agreed the Melbourne Cup was a unique part of Australia’s national identity. asserted
Cup → agree → identity
That number remains a strong majority view, despite falling from 78% agreement when Essential asked this question in 2019. asserted
Essential → remain → 2019
Half of Australians (50%) believe the Cup promotes unhealthy gambling behaviour, up 3% since 2025, while 36% say they feel the Cup normalises animal cruelty, down 3 points from 2025. asserted
Cup → believe → 2025
Another 48% said they were less interested in the Cup than they used to be. asserted
they → say → Cup
“The key driver appears to be a growing disdain for gambling, although concern for animal cruelty comes a close second,” Lewis said. “More broadly this reflects the decline in unifying atonal moments in a world where more and more people have their experiences mediated by targeted advertising algorithms.” asserted
experiences → appear → algorithms
Just 12% of voters in October’s poll said they regularly wagered on horse races and would bet on Tuesday’s Melbourne Cup, down 5 points from 2025. asserted
they → say → 2025
In contrast, 46% of people said they were not interested in the Cup and would not place a bet, up 6 points from last year. asserted
they → say → year
Another 25% said they rarely bet on horses but would watch the race and place a bet, while 17% said they would watch but not bet. asserted
they → say → bet
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