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Keane, I. (2026, October 28). Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms. The Independent. https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html
Keane, Isabel. “Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms.” The Independent, 28 Oct. 2026, https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html.
Keane, Isabel. “Fox News sees dramatic drop in viewership as Trump approval tumbles ahead of midterms.” The Independent, October 28, 2026. https://www.independent.co.uk/news/world/americas/fox-news-viewership-decline-trump-midterms-b3074997.html.
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As of late October 2026, Fox News is experiencing a dramatic drop in viewership ahead of the midterms, with this month set to be its lowest-rated since December 2023. According to preliminary Nielsen ratings, Fox News averaged only 1.1 million total viewers throughout October, marking a 27 percent plunge from last year's figures. The coveted 25-54 age demographic saw an even steeper decline of 32 percent, averaging just 98,000 viewers, the lowest in 25 years for this group. Despite these declines, Fox News still outperforms other cable networks, including ESPN, and averages 3.8 million YouTube views per year, suggesting that younger audiences may be turning to online platforms for news. President Trump has criticized the network's coverage of Republican candidates and urged supporters to tune into a far-right network instead.
Fox News’ viewership is set to hit historic lows ahead of the midterms, suggesting that conservatives may be tuning out ahead of the high-stakes elections — despite the GOP’s best efforts.
The figures show a 27 percent plunge in total viewers, and a 32 percent decrease in the key 25-54 age demographic compared to last October.
Still, Fox’s decline in viewership comes as President Donald Trump is also facing record-low approval ratings, potentially signaling trouble ahead for Republicans as polls show Democrats will likely gain seats in Congress come Election Day.