2026-09-19 · South China Morning Post
🔮 In a first, top European design prize awarded to €20 uniform for China’s delivery drivers
Developed with the assistance of Jack Ma, designers aimed to bestow dignity on the drivers, an ‘important profession’, the lead designer says
Taobao Shangou, Alibaba’s instant commerce and on-demand delivery service that was revamped last year, won a top French Design Award prize on Saturday for its delivery worker uniform, marking the first time the prize was awarded for a design for frontline workers.
“We think the [Taobao Shangou] suit design would transform delivery workwear into a recognisable professional uniform, helping reshape how society sees this essential profession,” said Dario Olivero, chair of the award’s organising committee. assertive