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Howe, M. (2026, October 19). Oxford Street window takeover: Selfridges launches search for London's next creative stars. Evening Standard. https://www.standard.co.uk/news/london/oxford-street-window-takeover-selfridgeslondons-creative-stars-b1301502.html
Howe, Megan. “Oxford Street window takeover: Selfridges launches search for London's next creative stars.” Evening Standard, 19 Oct. 2026, https://www.standard.co.uk/news/london/oxford-street-window-takeover-selfridgeslondons-creative-stars-b1301502.html.
Howe, Megan. “Oxford Street window takeover: Selfridges launches search for London's next creative stars.” Evening Standard, October 19, 2026. https://www.standard.co.uk/news/london/oxford-street-window-takeover-selfridgeslondons-creative-stars-b1301502.html.
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Selfridges, one of London's iconic department stores, launched a search for up-and-coming creative talents on October 16, inviting fashion designers, photographers, set designers, stylists, makeup artists, and graphic designers to showcase their work. Applications will close at midnight on October 23. Applicants must submit links to their portfolios along with statements explaining their inspiration and how they would utilize the opportunity. Shortlisted creatives will receive £1,000 to develop and pitch their ideas to a panel of industry experts from Selfridges and Dazed. The six winners will each be awarded a £3,000 fee plus additional production funding to create eye-catching window displays on Oxford Street. According to Will Wyness, the Creative Director at Selfridges, this initiative aims to provide emerging creatives with a platform that reaches thousands of passers-by daily, potentially surpassing the viewership of major gallery exhibitions in London.