Acquia Research Finds CMOs and CIOs Don't Agree on Who Leads Their Shared AI Decisions

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Acquia Research Finds CMOs and CIOs Don't Agree on Who Leads Their Shared AI Decisions. (2026, September 14). Toronto Star. https://www.thestar.com/globenewswire/acquia-research-finds-cmos-and-cios-dont-agree-on-who-leads-their-shared-ai-decisions/article_d13c4689-8db5-50b5-b2c6-a251968aaf68.html

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Acquia released research indicating a discrepancy between chief marketing officers (CMOs) and chief information officers (CIOs) regarding who leads their shared artificial intelligence decision-making processes. The study, based on surveys of 500 CMOs, CIOs, and chief technology officers (CTOs), reveals conflicting views within organizations about AI governance structures, with both groups expressing uncertainty about their roles in deploying these systems. Acquia's CEO, Chris Tranquill, emphasizes the need for unified decision-making between marketing and IT to establish a reliable source of truth for AI-driven trust assessments.

Written by AI on 2026-09-14, from this article's own text only (the story summary below draws on all the coverage).

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Story summary

Acquia released research showing that CMOs and CIOs are at odds over who leads AI decision-making in their organizations. The study titled “The Missing Success Factor for Growth in the Agentic Era: A New Mandate for CMOs and CIOs” surveyed 500 C-level executives including CMOs, CIOs, and CTOs. It revealed that marketing and IT departments describe different decision-making structures within their companies, despite both sides privately questioning their capacity to manage AI systems. Acquia CEO Chris Tranquill emphasized the shift from earning trust through individual customer interactions to an instantaneous evaluation by machines, underscoring the need for unified governance of AI by both marketing and IT teams.

Written for “CMO CIO AI Disagreement” on 2026-10-29, grounded in this article and the 0 other(s) covering the same event.

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📰 CMO CIO AI Disagreement

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17%

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takes no side on a contested political question

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Claims (6 extracted, 1 hedged)

Acquia today announced new global research showing that CMOs and CIOs, now forced to co-own the biggest AI decisions inside their organizations, cannot agree on who is actually making them. asserted

who → announce → them

The study, “The Missing Success Factor for Growth in the Agentic Era: A New Mandate for CMOs and CIOs,” surveyed 500 CMOs, CIOs, and CTOs and found that marketing and IT describe two different decision-making structures inside the same companies, while both sides privately doubt their own ability to govern the AI systems they are about to deploy. asserted

they → miss → systems

“Trust used to be earned one visitor at a time,” said Chris Tranquill, Chief Executive Officer at Acquia. asserted

Tranquill → use → Acquia

“Now it’s judged instantly, by a machine, on behalf of someone who may never see your homepage. uncertain

who → judge → homepage

You don’t win that kind of trust with a bigger marketing budget or a stricter compliance checklist. asserted

You → win → budget

You win it when everything an AI agent finds about your brand comes from one governed source of truth, built by marketing and IT together.” asserted

agent → win → marketing

Acquia Research Finds CMOs and CIOs Don't Agree on Who Leads Their Shared AI Decisions

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