Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotion

Read the original at New York Post ↗
Cite

Lemoncelli, J. (2026, October 17). Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotion. New York Post. https://nypost.com/2026/10/17/sports/jimmy-rollins-private-role-in-pretty-kitty-underwear-company-revealed/

Dated from the outlet's own feed. Check the original for its byline.

New York Post · collected 2026-10-17 · by Jenna Lemoncelli

Quick Summary

Jimmy Rollins, a former Major League Baseball player who is now an analyst for TNT Sports, has been revealed as the co-founder of The Pretty Kitty Klub, a women's panties and apparel brand, despite not being mentioned on the company’s website. In response to questions about his involvement, the company clarified that Rollins plays a "private role" in developing the brand's long-term vision, strategy, and growth, while Desiree LeSassier serves as founder and CEO, overseeing creative direction and daily operations.
Written locally by qwen2.5:14b on 2026-10-17, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Jimmy Rollins, a former MLB World Series champion and current TNT Sports analyst, recently promoted The Pretty Kitty Klub, a women’s panties and apparel company, on his Instagram. Despite questions about whether his account was hacked due to the lack of mention of him on the brand's website, the company confirmed that Rollins is indeed a co-founder but has taken a more private role in the business. The statement indicated that Desiree LeSassier, the founder and CEO, leads the creative vision and day-to-day operations of the brand, which aims to center a woman’s perspective. This promotion caused significant buzz online as Rollins posted modeling photos along with alleged customer testimonials, sparking discussions about his involvement in the company.

Written for “Jimmy Rollins Private Role Revealed” on 2026-10-17, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Jimmy Rollins Private Role Revealed
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
11
sentences that state something as happening or true
Uncertain
0%
0 of 11 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
67/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-17 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 11103 article(s) · 31 correction(s) detected
Running correction rate · 31 correction(s)

Who wrote this

Jenna Lemoncelli
58 article(s) here · 0 carrying a prediction
🔮 Travis Demers, the Blazers’ radio play-by-play voice for the last seven seasons, will take over television duties on a trial basis, according to OregonLive, which citied league and team sources.
🔮 “Recovery will take time, but I’m incredibly fortunate to be surrounded by amazing people who continue to lift me up, encourage me, and remind me that every challenge is an opportunity to grow.
🔮 Shaq, who also DJs under the stage name Diesel, is in agreement a long-term deal with TNT Sports that will pay him over $15 million per year, Front Office Sports reported early last year.
🔮 “I have a confession to make as a WAG, and that is that every game day I will get on Twitter and search my husband’s name and see what dumbass, idiot, worthless, stupid piece of s–t, unrespectable, fat, ugly, dumb losers are tweeting negatively about him
🔮 “… I also regret that the segment may have left viewers with the impression that Iman had publicly disparaged the mother of his children.
🔮 “Our union is a testament to the fact that God has seen every tear I’ve cried and answered every prayer that I had regarding the type of man that would be a perfect help mate for me (if God saw that it was in his will for me to remarry)!
🔮 In the middle of his deepest grief, he reminded me that we would not face it alone.
🔮 “He is presumed innocent and we will address this matter in Court.
🔮 “I thought it was a pimple that wouldn’t go away, turns out it was cancer.
🔮 “Over the last two months and after multiple visits to the Mayo Clinic, Lisa is getting her CAR-T infusion today.
Also by Jenna Lemoncelli
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 58 articles by Jenna Lemoncelli →

Topics

Dodgers Instagram MLB World Series Pretty Kitty Klub The Pretty Kitty Klub

Subjects

Rollins PERSON · 4× Dodgers ORG · 2× Instagram ORG · 2× Pretty Kitty Klub ORG · 2× Desiree LeSassier PERSON · 1× Jimmy PERSON · 1× Jimmy Rollins PERSON · 1× TNT Sports ORG · 1× The Post ORG · 1× The Pretty Kitty Klub ORG · 1×

Narrative

Rollins, who is currently an analyst for TNT Sports, stated in his Instagram bio that he is the co-founder of the brand — and he posted modeling photos of women wearing various pieces, as well as alleged texts from satisfied customers.
framing: assertive · carried by 1 article(s) · first seen 2026-10-17

Claims (11 extracted, 0 hedged)

Former MLB World Series champ Jimmy Rollins made waves online when he promoted The Pretty Kitty Klub, a women’s panties and apparel brand, in a series of Instagram posts on Wednesday. asserted
he → make → Wednesday
Rollins, who is currently an analyst for TNT Sports, stated in his Instagram bio that he is the co-founder of the brand — and he posted modeling photos of women wearing various pieces, as well as alleged texts from satisfied customers. asserted
he → state → customers
Many questioned whether the 47-year-old future Hall of Famer was hacked, with some noticing that there is no mention of Rollins on the company’s website. asserted
some → question → website
“Mr. Rollins is a co-founder of Pretty Kitty Klub,” the company said in a statement to The Post. asserted
company → say → Post
“Jimmy has taken a more private role, focused on the company’s long-term vision, strategic growth, and business development. asserted
Jimmy → take → vision
That’s why he isn’t currently featured on the website.” asserted
he → ’ → website
“Pretty Kitty klub is a brand focused on women, and the website is intentionally designed to center a woman’s perspective. asserted
website → focus → perspective
Desiree LeSassier, the founder and CEO, leads the creative vision, product development, day-today operations. asserted
LeSassier → lead → vision
LeSassier previously worked in sports and entertainment, doing brand strategy, partnerships and experiences with organizations including the Lakers, Dodgers and Magic Johnson Enterprises. asserted
LeSassier → work → Lakers
Rollins played 17 MLB seasons, mostly with the Phillies, as well as stints with the Dodgers and White Sox. asserted
Rollins → play → Dodgers
He finished MLB career with a .264 average, 231 home runs and 936 RBIs He was a Silver Slugger during his 2007 National League MVP season, a three-time All-Star and he won four Gold Gloves. asserted
he → finish → Gloves
💬Give feedback
🕘History 🎫Support