The Toronto International Film Festival (TIFF) has shifted its focus towards dealmaking and industry business, rather than solely showcasing new films. This change comes as ticket prices have increased, with regular screenings now starting at $30 or more. In the past, TIFF was known for predicting Oscar winners and serving as a launchpad for major films, but increasingly, studios are opting to premiere their movies at other festivals like Cannes and Venice. As a result, fewer members of the public are attending screenings, making it difficult for the festival to live up to its reputation as a "people's festival". This transformation may help TIFF stay relevant in an industry where Hollywood films are often shot abroad, but it also raises questions about the impact on film fans. Amidst this change, over 200 feature-length and short films from around the world will still be showcased at the festival, which has brought together countries from around the world for its trade event. As the festival gets underway, fans are gathering in Toronto to soak up the atmosphere, despite growing tensions between neighboring nations and concerns about Hollywood's role in the global film industry.
