Glitz, glam and geopolitical anxiety as TIFF gets under way amid trade war

The Globe and Mail · collected 2026-09-11 · by Nicole Thompson
Read the original at The Globe and Mail ↗

Summary

The Toronto International Film Festival (TIFF) began on Thursday with over 200 feature-length and short films from dozens of countries screening over 10 days. The festival coincides with increased tensions between Canada and the US due to President Trump's push for Hollywood films to be shot in the US, rather than internationally. According to Julie Roy, executive director and CEO of Telefilm Canada, Canada is well-positioned to partner with other "middle powers" such as France and South Korea through international co-operation and collaboration. More than 200 industry delegates gathered at TIFF: The Market, a new trade event that connects creatives with film financiers.
Written by the local model on 2026-09-11, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Signals How these are calculated →

Claims extracted
38
claim-shaped sentences
Uncertain
0%
0 of 38 hedged
Leaning
withheld
no quote in the article backed the model's score
Publisher trust
40.1
red-flag proxy, not a credibility rating
Outlets on this story
3
Entertainment
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-11 · how these are computed

AI analysis (generated at analysis time, not now)

Story summary

The Toronto International Film Festival (TIFF) has shifted its focus towards dealmaking and industry business, rather than solely showcasing new films. This change comes as ticket prices have increased, with regular screenings now starting at $30 or more. In the past, TIFF was known for predicting Oscar winners and serving as a launchpad for major films, but increasingly, studios are opting to premiere their movies at other festivals like Cannes and Venice. As a result, fewer members of the public are attending screenings, making it difficult for the festival to live up to its reputation as a "people's festival". This transformation may help TIFF stay relevant in an industry where Hollywood films are often shot abroad, but it also raises questions about the impact on film fans. Amidst this change, over 200 feature-length and short films from around the world will still be showcased at the festival, which has brought together countries from around the world for its trade event. As the festival gets underway, fans are gathering in Toronto to soak up the atmosphere, despite growing tensions between neighboring nations and concerns about Hollywood's role in the global film industry.

Written for “Toronto International Film Festival” on 2026-09-12, grounded in this article and the 2 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it +0.35, but none of the 2 quote(s) it offered could be found in the article text, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 8105: no verified evidence · logged 2026-09-11

Story

📰 Toronto International Film Festival
Entertainment · 3 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
CBC News
⚖️ Leans right 🔴 16% hedged 6 of 38 📰 publisher trust 95
“Both articles mention the Toronto International Film Festival (TIFF) and its new focus on dealmaking, specifically referencing the inaugural edition of 'TIFF: The Market', which happened to coincide with the festival.”
The Globe and Mail
⚖️ leaning not scored 🔴 0% hedged 0 of 2 📰 publisher trust 40
“Both articles cover the start of the Toronto International Film Festival (TIFF) on the same day, describing similar scenes and events.”

Publisher

The Globe and Mail · 163 article(s) · 13 correction(s) detected
Running correction rate · 13 correction(s)
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Who wrote this

Nicole Thompson
2 article(s) here · 1 carrying a prediction
🔮 I don’t think in any other festival, I would have the chance to watch so many movies.”
🔮 The Toronto International Film Festival may be shifting more of its focus to the business side of things with the launch of TIFF: The Market, but at its heart, it’s still a place for people to see great cinema.
More on this subject from Nicole Thompson

Topics

Canada France Hollywood TIFF the United States

Subjects

TIFF ORG · 6× Canada GPE · 3× Hollywood GPE · 3× the United States GPE · 3× Cameron Bailey PERSON · 2× France GPE · 2× Thailand GPE · 2× Damon D’Oliveira PERSON · 1× Donald Trump PERSON · 1× U.S. GPE · 1×

Narrative

She was aware of the recent tensions between the neighbouring nations but hoped that Canadians realized they “are just solely the fault of the current administration and that doesn’t actually reflect a general American view of Canada.” “More now than ever it’s really important as an American to continue going out into the world and trying to put our best foot forward, showing that no, we’re not the administration, we’re not like what you see in the news and I personally love learning about other cultures,” she said.
framing: assertive · carried by 1 article(s) · first seen 2026-09-11
🔮 I don’t think in any other festival, I would have the chance to watch so many movies.”
2026-09-11 · The Globe and Mail
Glitz, glam and geopolitical anxiety as TIFF gets under way amid trade war · assertive framing

Claims (38 extracted, 0 hedged)

Two factions of the film world converged at the Toronto International Film Festival on Thursday. asserted
factions → converge → Thursday
Fans filed into star-studded screenings at what’s long been known as the “people’s festival” for its publicly available tickets, and a larger-than-ever contingent of industry delegates gathered at a nearby convention centre for the inaugural edition of TIFF: The Market, a trade event that connects creatives with film financiers. asserted
that → file → financiers
It comes as U.S. President Donald Trump pushes for Hollywood films to be shot in the United States, rather than outsourced to other countries as has been increasingly common in recent years. asserted
films → come → years
“There’s definitely a lot of attention on what’s going to happen south of the border right now but what we have to do is really take pride in what TIFF has been able to build, which is a world-class marketplace that is going to bring everyone together,” said Damon D’Oliveira, a producer who sits on the boards of both TIFF and the Canadian Media Producers Association. asserted
who → ’ → TIFF
“This is where we have a real edge. asserted
we → have → edge
We’ve got countries from around the world that are here at the market right now for the first time.” asserted
that → get → time
More than 200 feature-length and short films from dozens of countries across six continents are due to screen over 10 days. asserted
films → screen → days
Their countries of origin range from Iran to Ireland and Rwanda to Romania – and, of course, the United States. asserted
countries → range → States
TIFF CEO Cameron Bailey said he understands the protectionist impulse, though he argued that Hollywood is richer for Canada’s contributions. asserted
Hollywood → say → contributions
“Hollywood is obviously the leading film industry in the world, but it makes for a stronger industry when it’s able to work with talent from every corner of the planet,” he said on a recent video call. asserted
he → lead → call
Ahead of this year’s Toronto International Film Festival, TIFF CEO Cameron Bailey discusses how the festival’s downtown hub, anchored by TIFF Bell Lightbox and surrounded by historic venues, has helped create a natural centre for the event. asserted
hub → discuss → event
But as tensions with the United States remain, Canada’s film industry is looking to partner with other so-called “middle powers.” asserted
industry → remain → powers
Julie Roy, executive director and CEO of Telefilm Canada, noted that she was just in France for the Lumiere Summit focused on international cinema, hosted by France and South Korea. asserted
she → note → France
“I feel very energized about that because more and more with this context, international co-operation and collaboration is a necessity,” she said by phone. asserted
she → feel → phone
I mean, we are having treaties of co-production with 57 different countries.” asserted
we → mean → countries
Telefilm has the largest pavilion at TIFF: The Market, where they’ll facilitate meetings between Canadian creators and international financiers. asserted
they → have → creators
She likens it to Team Canada at the Olympic Village – but in the audiovisual sector. asserted
She → liken → sector
By early afternoon, the Metro Toronto Convention Centre was filling out with market delegates. asserted
Centre → fill → delegates
Paul Spurrier, who is representing the Thailand Pavilion, said he’d met a number of filmmakers in the first few hours of the market who were interested in filming in Thailand. asserted
who → represent → Thailand
In addition to selling the country as a potential destination for international filmmakers, Spurrier is also hoping to drum up interest in Thai films. asserted
Spurrier → sell → films
“I think that a lot of producers are being pressured to maintain the quality of their productions but to cut costs. asserted
lot → think → costs
And so Thailand is actually in a very good position to be part of that, where you can still get great crews and a great look to your shoot but at a much lower cost,” he said. asserted
he → get → cost
As the businesspeople geared up for a week of wheeling and dealing, crews were literally rolling out the red carpet for the public-facing festival. asserted
crews → gear → festival
Guilherme Bonamigo was walking along King Street, taking in the first-day atmosphere. asserted
Bonamigo → walk → atmosphere
Originally from Brazil, he has lived in Toronto for the last 10 years and said he looks forward to this event every year. asserted
he → live → event
“It’s a fact that anyone can come,” he said. asserted
he → ’ → ?
“Of course, there’s some very buzzy sessions, but anyone can buy a ticket. asserted
anyone → ’ → ticket
I don’t think in any other festival, I would have the chance to watch so many movies.” asserted
I → think → movies
He’s planning to attend about 30 films at this year’s fest. asserted
He → plan → fest
The opening night film is Being Heumann, a biopic about American disability rights activist Judy Heumann, from Oscar-winning filmmaker Sian Heder. asserted
film → win → Heder
Another hot ticket is Fjord, this year’s Palme d’Or winner that dissects what religious tolerance looks like in secular Norway, starring Sebastian Stan as a devoutly Christian father of five. asserted
tolerance → dissect → five
Stan is among the celebrities expected on Thursday, as is Jodie Comer, who plays a mortician-turned-taxidermist in the musical rom-com Stuffed, and Naomi Watts, who stars in historical drama The Housewife from Canadian director Ben Shirinian. asserted
who → expect → Shirinian
Film fans from near and far were out on a blocked-out portion of King Street, also known as Festival Street, to soak in the atmosphere ahead of opening night of TIFF. asserted
fans → block → TIFF
The Canadian Press Waiting in line for rush tickets Thursday was Rachel Helzerman, 22, a visitor from Ann Arbor, Mich., where she studies film. asserted
she → wait → film
Helzerman, who hopes to one day be a film critic, said she was here as part of a study abroad program. asserted
she → hop → program
She was aware of the recent tensions between the neighbouring nations but hoped that Canadians realized they “are just solely the fault of the current administration and that doesn’t actually reflect a general American view of Canada.” “More now than ever it’s really important as an American to continue going out into the world and trying to put our best foot forward, showing that no, we’re not the administration, we’re not like what you see in the news and I personally love learning about other cultures,” she said. asserted
she → hop → cultures
Meanwhile, 29-year-old Julia Wigdor, of Toronto, said she specifically sought out Canadian-made productions when she was purchasing tickets. asserted
she → say → tickets
“With the rise of Heated Rivalry and Yaga coming and more and more Crave originals as well…it’s just a really, really cool time to support Canadian art,” said Wigdor. asserted
Wigdor → come → art
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