Marissa, a 31-year-old Boston resident, downloaded dating apps because she is looking for love.
asserted
she → download → love
But more and more, she finds herself looking for something else: AI-free photos.
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herself → find → something
The marketing professional said she routinely comes across dating app profiles that appear to be digitally altered.
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that → say → profiles
Usually, the changes are minor and can be easily made using tools like Photoshop, such as editing someone out of a photo.
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changes → make → photo
Sometimes, however, the photo appears to be completely AI-generated, she told CBS News, citing a photo she came across on Bumble of a man dressed in a suit tiling a bathroom wall.
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she → appear → wall
"AI aside, I'm not sure what the appeal is there," she said (Marissa asked to withhold her surname for privacy reasons).
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Marissa → say → reasons
Numerous women on TikTok also report spotting photos of men on dating apps that appear to be AI-generated.
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that → report → apps
Their accounts demonstrate how AI is blurring the line between what's real and what's fake in the already fraught arena of online dating.
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what → demonstrate → dating
They also raise ethical questions about how far is too far when it comes to manipulating your online persona.
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it → raise → persona
"People want authentic connections and conversations," Kathryn Coduto, an assistant professor at Boston University who studies dating apps, told CBS News in an email.
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who → want → email
"I think AI has made people more wary and skeptical of others, especially people they don't know."
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they → think → others
Of course, dating app users have long relied on filters and other editing tools to polish their photos.
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users → rely → photos
But AI tools are upping the ante, allowing people to create high-quality images within seconds, and in some cases, fabricate fake scenes.
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people → up → scenes
"A dater has to think about how they're going to capture someone's attention in a few seconds or less," Coduto told CBS News.
asserted
Coduto → have → News
"This might mean making your photo look a little better than it might have before.
uncertain
it → mean → ?
However, they appear more likely to use AI to spruce up their dating profiles than women, Coduto added.
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Coduto → appear → women
"So far, men are more interested in AI in the dating space, which isn't surprising," Coduto said.
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Coduto → say → space
"Women tend to receive more matches and messages, so men have a harder time standing out.
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men → tend → time
"
The "digital stylist" who helps men AI their photos
AI can create obvious distortions when it generates photos, such as omitting a finger from someone's hand.
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it → help → hand
For Marissa, a telltale sign is the person's face, which sometimes looks "waxy" in AI-generated photos, she said.
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she → look → photos
Still, as technology improves, it's becoming harder to distinguish a real photo from one created by AI models.
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it → improve → models
Lana Li, a Brooklyn, New York, dating consultant who runs the Substack "Love Me Like a Robot," calls herself a "digital stylist."
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who → run → herself
She uses AI to help men level up their dating app photos, and she defends using the technology as long as the photos still genuinely represent who they are.
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they → use → technology
"I can take a picture of somebody and then put them in a different outfit or change their hairstyle a little bit, or put different shoes on them," she told CBS News.
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she → take → News
"Or if I think their body language doesn't look confident in the picture, I will have [AI] change that."
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AI → think → that
The 37-year-old also uses FaceApp to change men's facial expressions.
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old → use → expressions
She said the edits are subtle, such as slightly lifting the corner of someone's mouth to make them look "friendlier."
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them → say → mouth
Despite her liberal approach to using AI, there are lines Li is unwilling to cross.
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Li → use → AI
For example, one client asked her to digitally alter a photo so that his head was on a marathon runner's body — a request she declined.
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she → ask → body
"I told him, 'I can't work with you if you want to not represent yourself accurately,'" she said.
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she → tell → yourself
Two of Li's male clients told CBS News they've used AI in their online dating photos, but in ways they feel stop short of being misleading and remain true to who they are (to maintain their privacy, the men spoke to CBS News on the condition of anonymity).
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men → tell → anonymity
A ban on Hinge
One man, a 30-year-old tech employee who lives in New York City, said Li used ChatGPT to digitally clothe him in more professional garb and to tame his frizzy hair.
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Li → live → hair
"It's very subtle," the man said, saying he still looked like himself, even with the edits.
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he → say → edits
He emphasized that he doesn't want to "catfish" anyone — a concern for singles even in the absence of AI.
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he → emphasize → AI
Another of Li's clients is pulling back after one of his AI photos backfired.
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one → pull → photos
The 50-something-year-old New York City resident said he fed photos of himself into Aragon.ai, an AI headshot generator, which produced a picture of him standing on a Manhattan roof with a sunset in the background.
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which → say → background
It immediately drew hits on his Hinge profile.
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It → draw → profile
"This picture generally got the most likes," he told CBS News.
asserted
he → get → News
"Now that could just be because it was the first thing they saw.
uncertain
they → see → ?
But regardless, it was proving to be effective, and women seemed to like it.
asserted
women → prove → it
…and 13 more, not listed.