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Katie Zacharia was expected to start her job as White House press secretary on Tuesday morning with a bang.
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Zacharia → log → bang
Instead, she started with a whimper.
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she → start → whimper
“I am so honored to work for President Trump and the American people,” Zacharia began, as she came to the lectern.
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she → honor → lectern
“I have wanted to work for him for a very long time.”
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I → want → time
She then started reading off the paper in front of her, and reading badly.
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She → start → her
Within a few short minutes, she would make an incredibly embarrassing faux pas and then bolt early from the briefing room.
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she → make → room
In terms of first days on the job, it was about to go almost as badly as it could possibly go.
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it → go → job
And perhaps the issue was that she just couldn’t deliver her pre-prepared remarks with any confidence.
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she → deliver → confidence
The country is experiencing “energy and excitement never seen before in the history of midterms, thanks to President Trump,” Zacharia said, her eyes down, her tone stilted.
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tone → experience → Trump
The night before, there had been “another blockbuster rally” in Ohio, with “special guest” Jake Paul, she added.
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she → add → guest
She then stated, two more times, how “everyday Americans are turning up in droves to attend these rallies” and how they’re “lining up and packing out arenas to support President Trump and Republicans.
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they → state → Trump
Sure, Katie, I believe you!
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I → believe → you
Still reading the words like she’d never seen them before in her life, she continued: “He is an energetic president.”
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He → read → life
Which really feels like a sentence that should never have to be said, except if you’re desperately trying to gaslight the nation.
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you → feel → nation
It continued, painfully and awkwardly: a list of business deals that “no other president” could’ve done, including a “historic facility” that will create a distinctly underwhelming and unhistoric 1,750 permanent jobs.
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that → continue → jobs
A claim that Trump has delivered on business promises, “just like he delivers on every promise.”
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he → deliver → promise
An eye-opening sentence about how the president will “secure the western hemisphere for centuries to come,” without any real detail about what that even means; instead, it led straight into a segue about Greenland which led straight into a segue about fentanyl.
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which → open → fentanyl
Zacharia then opened for questions, and
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Zacharia → open → questions
the briefing went even more downhill.
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briefing → go → ?
The first questions went to Breitbart, and it was softball stuff about how Trump loves “new media” and is doing a “midterm blitz.”
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Trump → go → blitz
Then we went to Fox News, who again asked a fairly softball question, but Zacharia struggled when asked to clarify the extent of her role: she slowly, while flubbing some of her words, said that she gets to “do what I was doing on the outside already,” which is “hoping to amplify” Trump’s “agenda.”
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which → go → agenda
Has the US stopped sharing intelligence with Ukraine, came the only policy question?
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question → stop → Ukraine
“I’ll have to get back to you on that,” she replied, with a tight smile.
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she → have → smile
The Daily Mail was then called upon, and Zacharia was able to announce that Kimberly Guilfoyle had been “asked to resign.”
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Guilfoyle → call → ?
She was subsequently thrown the usual question that women in politics are thrown: How, oh how, will she — a mother — balance the new job with her family responsibilities?
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she → throw → responsibilities
Any press secretary worth her salt should expect this tiresome, sexist question and any 2026 Republican should have a pre-prepared spiel that allows her to position herself as a conservative supermom who’s forever baking cookies and kissing scraped knees and a dedicated MAGA fan who diligently does God’s work in government at the same time.
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who → expect → time
But after listing off her children’s ages, Zacharia could only manage that her husband was helping out and she wasn’t missing bedtime.
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she → list → bedtime
Or at least, that’s what she tried to say.
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she → ’ → what
Instead, she said, “My president — sorry, my husband” and the whole thing rapidly fell apart.
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thing → say → president
It was a moment that Zacharia tried so hard to style out, but she just couldn’t recover.
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she → try → ?
She acknowledged the mistake with a weak “Wow, that’s a good one,” but she was flustered.
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she → acknowledge → ’s
Hot off the heels of Trump accidentally reporting that Melania calls him “sir” at a rally, it didn’t exactly sell the idea of Republicans not being creepy.
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Republicans → report → idea
Nevertheless, flubs happen all the time during White House press conferences and usually the people in charge simply continue.
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people → happen → charge
The idea, among Zacharia’s colleagues, is to throw out enough random sentences — and ideally to appear so riled up by the propaganda liberal press — that your own dumb mistake doesn’t become the headline of the day.
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mistake → throw → day
But Zacharia hadn’t internalized this MAGA strategy.
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Zacharia → internalize → strategy
Instead, she unexpectedly and immediately wrapped up the briefing and tried to walk offstage, and even the walk away wasn’t confident: instead of doing the classic “thank-you” and march, she tried to address some of the shouted protests of the other reporters in the room before eventually bolting.
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she → wrap → room
This was an eye-wateringly bad debut for Zacharia, who until recently worked in senior comms at Trump Media and Technology Group, and has spent years being a pretty reliable MAGA cheerleader in all the right (wing) places (Newsmax, Fox News and so on.)
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who → work → places
She was described by Trump himself as having an “unblemished record of support,” as well as being a “loyal and brilliant supporter,” and “a devoted fan,” which are of course three ways of saying the exact same thing.
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which → describe → thing
Presumably, Zacharia knew some hardball questions were coming.
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questions → know → ?
She must, after all, follow the news.
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She → follow → news
…and 11 more, not listed.