This Canadian-Punjabi rapper was murdered in 2022.
asserted
rapper → murder → 2022
His new tour is testing the market for holographic concerts
asserted
tour → test → concerts
Some tickets advertised online for shows in Toronto and Vancouver cost $2,000 after taxes and fees
Ravinder Sidhu and his sister Nav travelled to Toronto from India to see Sidhu Moose Wala’s Signed to God world tour kick off at Scotiabank Arena last Friday, dropping $550 each on tickets.
asserted
tour → advertise → tickets
They knew it would be no ordinary performance.
asserted
it → know → ?
That's because the Canadian-Punjabi rapper died in 2022 after gunmen fired a hail of bullets into a vehicle he was in near his hometown in Northern India.
asserted
he → die → India
A hologram replaced Moose Wala on stage Friday, testing the technology’s ability to deliver a memorable fan experience at a premium price.
asserted
hologram → replace → price
"Maybe it will be futuristic," Ravinder told CBC News outside the venue before the show.
asserted
Ravinder → tell → show
"We can't express it.
asserted
We → express → it
Famous Punjabi-language rapper Sidhu Moose Wala shot dead in India
Why Sidhu Moose Wala's violent death has sent shock waves from Punjab to Brampton
Another fan, Harry Singh, says he spent $270 for his ticket, plus airfare from California.
asserted
he → shoot → California
"If you waited until last minute, that same ticket I got is now like $1,500," Singh told CBC News hours before the show.
asserted
Singh → wait → show
"I got pretty lucky.
asserted
I → get → ?
I bought them early."
asserted
I → buy → them
Some tickets for the Toronto show advertised online cost nearly $2,000 before taxes and fees.
asserted
tickets → advertise → taxes
"They're saying it's going to look like it's completely real, but we'll find out," Singh said.
asserted
Singh → say → ?
In a text message after the show, he says the concert featured an unreleased song called Rebirth, and an on-stage appearance by the late rapper's younger brother.
asserted
concert → say → brother
In one video he recorded during the show, Singh is seen surrounded by a sea of smartphones held in the air as people sing along with the crowd and the hologram of Moose Wala on stage.
asserted
people → record → stage
Sidhu Moose Wala, a Canadian-Punjabi rapper who was shot and killed in northern India in 2022, appeared on stage as a hologram during a concert on Friday, Oct. 9, 2026 at Toronto's Scotiabank Arena.
asserted
who → shoot → Arena
From ABBA to Ozzy
Music journalist and historian Alan Cross says the rise of digital-first performances is real.
asserted
rise → say → performances
He points to the commercial success of ABBA Voyage in London, which features de-aged digital avatars of the Swedish pop group performing with a live 10-piece band.
asserted
which → point → band
A cohort of aging rock stars, the transfer of musical catalogues into the hands of savvy investors, and modern audiences accustomed to the digital world are all things he says will contribute to the growing holographic concert trend.
asserted
he → age → trend
"Not only do artists become stubbornly dead, but they also get tired.
asserted
they → become → ?
They want vacations.
asserted
They → want → vacations
They want to spend time with their families," Cross told CBC News in an interview.
asserted
Cross → want → interview
"In the next five years we're going to see a mass extinction event with all these rock and roll heroes and music heroes that we've known our entire lives," he said.
asserted
he → go → that
He noted that though their deaths are inevitable, technology can give them a second life on stage because "we're raising a new generation of people who live digitally."
- CBC Entertainment
Dead celebrities are being digitally resurrected — and the ethics are murky
Are holograms the real deal?
asserted
holograms → note → people
Musicians confront questions of ethics, quality
asserted
Musicians → confront → ethics
David Nussbaum, founder of Los Angeles-based hologram company Proto says using the technology to bring back stars who have died "makes a lot of sense."
asserted
who → base → sense
"We're working with Jack and Sharon Osborne right now to bring back Ozzy, who passed just about a year ago."
asserted
who → work → Ozzy
Nussbaum calls his company's recreation of the Black Sabbath frontman an "agentic AI avatar."
asserted
Nussbaum → call → frontman
Not only does it possess encyclopedic knowledge of Osbourne’s work and public life, he says it can speak to fans in languages the real rock star never knew.
asserted
star → possess → languages
"If you're Chinese and you ask that question in Chinese, he's gonna answer you in Chinese.
asserted
he → ask → Chinese
If you're Italian, and you asked him that question in Italian, he's going to answer you in Italian," he said.
asserted
he → ask → Italian
He says that with hundreds of dialects available, fans can communicate with their favourite artists, living or dead, in the language of their choice.
asserted
fans → say → choice
"This is the ultimate form of connecting."
asserted
This → connect → connecting
Once the stuff of fiction, people have been developing this technology for entertainment purposes for years.
asserted
people → develop → years
Flash back to 14 years ago, when another famous rap star murdered in his prime was digitally resurrected for thousands of fans at the Coachella Valley Music and Arts Festival.
asserted
star → flash → Festival
Rapper Snoop Dogg, left, and a hologram of the late rapper Tupac Shakur perform onstage during the third day of the 2012 Coachella Valley Music & Arts Festival at the Empire Polo Field in Indio, Calif.
asserted
Dogg → perform → Indio
"I don't think I'm the only one who watched that video of Tupac Shakur at Coachella in 2012," said tech expert Carmi Levy.
asserted
Levy → think → 2012
"It almost felt like lightning had struck the entertainment and tech industries at the same time," said Levy, noting that the experience of viewing video hadn't changed much for generations until that Coachella set, which "used some very cutting-edge techniques for the time.
asserted
which → feel → time
He also noted that the quality of the technology has improved a lot since 2012, and continues to evolve with advancements in artificial intelligence.
asserted
quality → note → intelligence
…and 13 more, not listed.
The Aporia
