One Nation threatens major parties as voters turn to AI for information

Read the original at ABC News (AU) ↗
ABC News (AU) · collected 2026-10-11 · by Patricia Karvelas

Quick Summary

The article discusses the upcoming Victorian state election, where One Nation poses a significant threat to both major parties, potentially altering traditional voting patterns. It highlights concerns within the Liberal Party over its image and strategy, as seen in Opposition Leader Angus Taylor's diminished role compared to One Nation leader Pauline Hanson at recent political events. The piece also mentions that Labor faces challenges with voter perceptions of continuity from former Premier Daniel Andrews. Voters are prioritizing basic issues like cost of living and infrastructure over cultural debates, complicating both major parties' campaigns as they compete against the rising influence of One Nation.
Written locally by qwen2.5:14b on 2026-10-11, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

In the lead-up to the Victorian state election, political dynamics are shifting with voters increasingly relying on AI for information. Former Liberal Party director Andrew Hirst notes that parties are now being judged by how well machines can understand them, highlighting the importance of digital engagement. The race is turning into a three-way contest between Labor, the Coalition, and One Nation, with Hanson's presence at the CPAC conference in Brisbane drawing significant attention. This shift could impact the Liberal Party's image and their chances of winning a majority, which polls suggest remains challenging but not impossible within the next 50 days before voting begins.

Written for “Australian Election Ai Influence” on 2026-10-11, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted verbatim and was checked against the article text before being stored, so you can find it in the original.
Reading Leans right (beta estimate) Confidence medium
Leaning: leans right for article 72527 (medium confidence, 3 verified quotes) · logged 2026-10-11

Signals How these are calculated →

Claims extracted
56
claim-shaped sentences
Uncertain
9%
5 of 56 hedged
Leaning
Leans right
of the writing, not the subject · beta estimate
Correction & hedging signals
60.9
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Politics
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-11 · how these are computed

Story

📰 Australian Election Ai Influence
Politics · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads leans right and hedges 9% of its claims. Each row says how that neighbour differs.
ABC News (AU)
⚖️ Leans right 🔴 10% hedged 3 of 29 📰 publisher trust 61
“The articles describe different events: one focuses on a conservative conference where Angus Taylor and Pauline Hanson were present, while the other discusses potential political strategies for upcoming elections.”
Daily Mail
⚖️ leaning not scored 🔴 0% hedged 0 of 25 📰 publisher trust 65
“The articles discuss different aspects and contexts related to political polls and party standings in Australia, without describing the exact same incident or outcome.”
The Sydney Morning Herald
⚖️ leaning not scored 🔴 0% hedged 0 of 17 📰 publisher trust 61
“The articles discuss different political events and contexts, one focusing on Victorian state election dynamics involving Liberal figures and the other on NSW legislative changes regarding One Nation policy costings.”
ABC News (AU)
⚖️ leaning not scored 🔴 3% hedged 1 of 32 📰 publisher trust 61
“Article A discusses potential political strategies and campaigns, while Article B focuses on comments made by Monique Ryan regarding Josh Frydenberg's possible comeback. They cover related topics but describe different specific happenings.”

Publisher

ABC News (AU) · 2670 article(s) · 3 correction(s) detected
Running correction rate · 3 correction(s)
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2026-09-15
Canberra man posed as teenage girl to obtain child abuse material
2026-09-07
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Who wrote this

Patricia Karvelas
3 article(s) here · 1 carrying a prediction
🔮 Will former treasurer Josh Frydenberg, who lost his seat in the teal wave, use Victorian Liberal leader Jess Wilson's campaign as a soft launch of his own tilt to return to Canberra?
🔮 After the 2025 federal election, when both the Liberals and the Greens had been smashed in the lower house, their new leaders declared they would listen to voters and pivot to the centre.
🔮 Australia's population growth is projected to slow from an average of 1.4 per cent a year over the past 40 years to 0.9 per cent a year over the next 40 years.
Also by Patricia Karvelas
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Canberra Labor Liberal One Nation Victorian

Subjects

Labor ORG · 9× One Nation ORG · 7× Canberra GPE · 3× Liberal NORP · 3× Liberals NORP · 3× Taylor PERSON · 3× Victorian NORP · 3× Hanson PERSON · 2× Victoria GPE · 2× Josh Frydenberg PERSON · 1×

Narrative

As Andrew Hirst, former Liberal Party director and now chief executive of Topham Guerin, puts it: "Voters and consumers are increasingly getting their information from AI tools, so political parties and media outlets are being judged on how well a machine can understand them.
framing: assertive · carried by 1 article(s) · first seen 2026-10-11
🔮 Will former treasurer Josh Frydenberg, who lost his seat in the teal wave, use Victorian Liberal leader Jess Wilson's campaign as a soft launch of his own tilt to return to Canberra?
2026-10-11 · ABC News (AU)
One Nation threatens major parties as voters turn to AI for information · assertive framing

Claims (56 extracted, 5 hedged)

Will former treasurer Josh Frydenberg, who lost his seat in the teal wave, use Victorian Liberal leader Jess Wilson's campaign as a soft launch of his own tilt to return to Canberra? asserted
who → lose → Canberra
Jess and Josh on the hustings might offer moderate Liberals the image they have been yearning for. uncertain
they → offer → image
If the Liberals can win a majority in the Victorian state election, which polls suggest will be hard but something both Labor and Liberal strategists believe is still possible, it may provide a rejuvenation — a green shoot, if you will — of the Liberal brand. uncertain
you → win → brand
With fewer than 50 days until Victorians cast their votes, the race is operating on two levels: the macro, and the subterranean. asserted
race → cast → levels
The race is becoming a proxy war on several fronts that are less obvious but nationally significant. asserted
that → become → fronts
Rumbles in the ranks So what does a daily three-way contest between Labor, the Coalition and One Nation look like? asserted
contest → look → Labor
At the Conservative Political Action Conference (CPAC) in Brisbane this weekend, Opposition Leader Angus Taylor played second fiddle to Hanson. asserted
Taylor → play → Hanson
How often does Hanson come to Victoria to get on the hustings, and what are the consequences of her involvement? asserted
consequences → come → involvement
It looks like becoming a contest far from traditional, with political reverberations far beyond the border. asserted
It → look → border
But both parties have problems in their own ranks. asserted
parties → have → ranks
He has to convince voters he offers something different from the government he helped run. asserted
he → have → government
Labor has a habit of handing the leadership to a woman when the party is on its last legs: Joan Kirner in Victoria, Kristina Keneally in New South Wales. asserted
party → have → Wales
They also handed it to Jacinta Allan, but all she did was remind voters of Daniel Andrews. asserted
she → hand → Andrews
He continued to loom over her leadership. asserted
He → continue → leadership
In Canberra, the Liberal Party is facing an almost existential identity crisis as it tries to peel back votes from One Nation. asserted
it → face → Nation
Taylor is still trying to find his line and length on what his alternative offer to voters is — part Hansonism, part agrarian conservative with an Oxford pedigree. asserted
offer → try → pedigree
Party strategists see Wilson as what the brand needs to win back heartland seats and appeal to frustrated Labor voters. asserted
brand → see → voters
She offers a return to traditional small-l liberal values, with a focus on the economy, not culture wars. asserted
She → offer → economy
Voters want someone who will get on with fixing the basics: potholes, housing, hospitals and the cost of living. asserted
who → want → living
For most people, those basics will determine how they vote. asserted
they → determine → people
Everything else starts to fall into the fringe basket; you would be hard-pressed to find someone with a mortgage and a commute from the suburbs whose first thought in the morning is the politics of transgender toilets. asserted
thought → start → toilets
That could make life difficult for both Prime Minister Anthony Albanese and Taylor. uncertain
life → make → Albanese
One Nation threatens both major parties; it has already picked up Secret Harbour from Labor at a state by-election in Western Australia. asserted
it → threaten → Australia
The risk of disgruntled Labor voters going straight to One Nation rather than parking their vote with the Liberals can be hard for people in Canberra to fathom. asserted
people → go → Canberra
The answer is not that complex: they are fed up. asserted
they → feed → ?
To those voters, One Nation sounds like the only party that cares about the same things they are worried about. asserted
they → sound → things
The more Taylor talks about fringe issues and culture wars, the more he helps One Nation appear to be the only party interested in voters' concerns. asserted
Nation → talk → concerns
Even his migration policy shows how beholden he is, whether he understands it or not, to One Nation. asserted
he → show → Nation
LoadingAI in the campaign AI adds another complication. asserted
AI → add → complication
Labor strategists will have PTSD at the mention of death taxes. asserted
strategists → have → taxes
Labor's own 2019 election review found its rebuttals helped amplify the scare campaign. asserted
rebuttals → find → campaign
The more they spoke about it, the more real they made it. asserted
they → speak → it
The more they tried to kill it, the more they fed it. asserted
they → try → it
But AI's role is not confined to bots and disinformation. asserted
role → confine → bots
People are using it as the new Google — to plan trips, look things up, and to make sense of information. asserted
People → use → information
That means people will be asking Claude, ChatGPT or whichever model they use about policies and political parties. asserted
they → mean → policies
What happens when they start asking these models who to vote for? asserted
they → happen → who
Research from digital marketing agency Topham Guerin points to another problem: AI can leave One Nation out of the answer. asserted
AI → point → answer
In 200 answers comparing parties on Victorian election issues, the models mentioned Labor in all, the Liberals and Nationals in 199 each, the Greens in 178, and One Nation in just 43. asserted
models → compare → 43
Across 155 recorded comparison answers, only four systems in seven searched for One Nation. asserted
systems → record → Nation
…and 16 more, not listed.
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