Chinese carmaker ROX has started producing its ADAMAS SUV vehicles in Abu Dhabi's Kezad industrial zone, with a goal of increasing production capacity to 300,000 vehicles by 2030 for local and export markets. This marks the latest development in Gulf countries' efforts to build up their own car industries, with Saudi Arabia's sovereign wealth fund backing electric vehicle maker Lucid and owning homegrown EV brand CEER. ROX moved its global headquarters to the UAE last year and plans to have a production capacity of 20,000 vehicles by 2027. The company is also taking local tastes into consideration, designing models like the upcoming Abu Dhabi Edition, which draws inspiration from Emirati craft of weaving palm fronds called Khoos, set to be released in March.