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Hashi Market, a trendy Japanese grocery chain founded in New York City in 2024, is opening its first West Coast store in Cupertino on October 9th. The 20,000-square-foot market offers imported snacks, premium seafood, and sushi with discounts of up to 30% after 8 p.m., along with a variety of Japanese sweets and luxury goods. Operations director Justin Li emphasized the store’s appeal to young shoppers and its focus on high-quality Japanese products like ROYCE Chocolate from Hokkaido. The company plans to expand rapidly, aiming for ten more locations by early 2027 across various states including Colorado, Massachusetts, and Washington.
Written locally by qwen2.5:14b on 2026-10-09,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Hashi Market, a trendy Japanese grocery chain founded in 2024, opened its first West Coast store in Cupertino, California, on Friday, October 9. The 20,000-square-foot supermarket offers imported snacks, premium seafood, and luxury melons alongside freshly made sushi. Notably, Hashi introduces a late-night discount: all sushi receives a 30% discount after 8 p.m., operating until 11 p.m. daily. Currently with six locations in New York City, Hashi plans to expand further by opening ten more stores across the United States by early 2027 in states like Colorado, Massachusetts, and Washington.
Written for “Japanese Grocery Expansion West Coast” on 2026-10-09,
grounded in this article and the 0 other(s) covering the same event.
The Bay Area’s latest grocery obsession is rolling into Silicon Valley — and night owls with a taste for sushi have a particularly delicious reason to celebrate.
asserted
owls → roll → reason
Hashi Market, a New York City-founded Japanese supermarket chain, is opening its first brand-new West Coast location in Cupertino on Friday, bringing shelves of imported snacks, premium seafood, luxury melons and freshly made sushi marked down for late-night shoppers.
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Market → found → shoppers
The 20,000-square-foot market at 20558 Stevens Creek Blvd. opens at 10 a.m. Friday, Oct. 9, inside a former Sprouts location.
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market → open → location
It will operate daily from 8 a.m. to 11 p.m., with a tempting twist for bargain hunters: all sushi gets a 30% discount after 8 p.m.
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sushi → operate → p.m.
That means shoppers can load up on nigiri and rolls without paying full price — provided they’re willing to wait until the evening.
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they → mean → evening
The store is also stocked with bento boxes, onigiri, teriyaki skewers, katsu curry and baked salmon, alongside housemade sausage buns and cheese breads.
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store → stock → buns
Shoppers can browse Japanese cosmetics, home goods and pop-culture merchandise, too.
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Shoppers → browse → cosmetics
“When you walk in it feels more like a younger store, like an Erewhon,” Hashi operations director Justin Li told the San Francisco Chronicle, comparing the supermarket to the Los Angeles-based luxury grocer famous for its pricey products and Instagram-friendly smoothies.
But the real treasure hunt may be in the aisles of Japanese sweets.
uncertain
hunt → walk → sweets
Li told KRON4 that his favorite spot is the market’s Hokkaido section, dedicated to treats from the northern Japanese island known for its dairy products and chocolate.
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spot → tell → products
I grew up on ROYCE Chocolate, like that’s my thing.
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that → grow → Chocolate
If it’s not good, you can find me,” Li said with a chuckle.
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Li → ’ → chuckle
Other eye-catching offerings include premium sake, sushi-grade fish and crown melons.
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offerings → catch → sake
Cupertino was a calculated choice for the company, which Li told the Chronicle was drawn to the city’s affluent, heavily Asian population and established appetite for Japanese food.
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Li → tell → food
“Cupertino has a profile that we target,” Li said.
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Li → have → that
“There is a culture of sushi there and H Mart and T&T Market also opened relatively close, in San Jose.”
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Mart → be → Jose
Hashi is joining a growing grocery-store gold rush across the Bay Area.
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Hashi → join → Area
Tokyo Central opened in Emeryville in January, while Korean grocer H Mart arrived in Dublin in March.
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Mart → open → March
Canadian Asian supermarket giant T&T also drew crowds when it opened in San Jose this summer.
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it → draw → Jose
Founded in 2024, Hashi has grown to six New York City locations and is planning an ambitious expansion beyond California.
“We’re expecting to roll out 10 more stores by early 2027,” Li told the Chronicle, citing planned locations in Colorado, Massachusetts and Washington state.
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Li → found → Colorado
Friday’s grand opening will feature a ribbon-cutting and giveaways for guests throughout the weekend.
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opening → feature → weekend
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