Two tech outsiders tried to sell a $44bn tech company. It didn’t work

Read the original at The Sydney Morning Herald ↗
The Sydney Morning Herald · collected 2026-10-09 · by David Swan

Quick Summary

Firmus, an Australian data center startup focused on artificial intelligence infrastructure, withdrew its $43.7 billion initial public offering (IPO) after major investors rejected its high valuation. The company, founded by two tech outsiders in 2019, operates AI factories but has only a small portion of its planned capacity operational. Despite endorsements from notable figures like Nvidia and former politician Joe Hockey, the market questioned Firmus’s sky-high price-to-revenue ratio of approximately 600 times earnings. This move signals growing investor skepticism towards high-risk tech startups in Australia's burgeoning AI sector.
Written locally by qwen2.5:14b on 2026-10-09, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Oliver Curtis, husband of socialite publicist Roxy Jacenko, scrapped plans for his AI company Firmus Technologies' initial public offering (IPO) on the Australian Securities Exchange (ASX), after its expected valuation plummeted from an initial $43 billion to around $30 billion. Firmus, founded in 2019 by Curtis and co-founder Tom Rosenfield, was set to list at a price of $11 per share but due to lackluster investor interest, the company's bankers had already cut the institutional offer price to $8.75 before scrapping the listing entirely on October 6th. Despite securing deals with tech giants like OpenAI, Nvidia, and Meta in September, Firmus will now seek private funding from wealthy investors to continue its ambitious plans to build AI data centers across Australia and Asia. The company's decision came amid market volatility and concerns over the valuation given its early stage development—Firmus operates two existing data centers with seven more contracted but only 46 megawatts of computing capacity currently operational out of a total committed capacity of 912 megawatts. Community opposition, particularly in northern Tasmania where Firmus had proposed building an AI factory, also likely played a role in the IPO's failure. The scrapped listing, which would have been one of Australia's largest since Telstra's $46 billion IPO in 1997, underscores broader challenges faced by AI startups seeking to go public amid recent market uncertainties and regulatory concerns.

Written for “Firmus Float Troubles” on 2026-10-09, grounded in this article and the 7 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 67590 · logged 2026-10-09

Signals How these are calculated →

Claims extracted
61
claim-shaped sentences
Uncertain
3%
2 of 61 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
60.8
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
8
Economy/Business
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-09 · how these are computed

Story

📰 Firmus Float Troubles
Economy/Business · 8 article(s) covering the same event. See how they differ ↓

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads unscored and hedges 3% of its claims. Each row says how that neighbour differs.
Daily Mail
⚖️ leaning not scored 🔴 11% hedged 3 of 28 📰 publisher trust 64
“Both articles describe Oliver Curtis scrapping the ASX float of his AI company Firmus due to market conditions, including a multi-billion-dollar valuation blow.”
BBC News
⚖️ leaning not scored 🔴 10% hedged 2 of 20 📰 publisher trust 72
“Both articles describe the identical incident of Firmus scrapping its planned stock market listing due to market conditions, with both mentioning Nvidia backing and the large valuation.”
ABC News (AU)
⚖️ leaning not scored 🔴 3% hedged 1 of 30 📰 publisher trust 61
“Both articles describe the same specific incident of Firmus withdrawing its share market float due to lackluster investor response.”
The Guardian
⚖️ leaning not scored 🔴 15% hedged 4 of 26 📰 publisher trust 68
“Both articles describe Firmus Technologies withdrawing its planned initial public offering due to investor concerns, occurring on the same day.”
ABC News (AU)
⚖️ leaning not scored 🔴 15% hedged 5 of 34 📰 publisher trust 61
“Both articles describe the exact same incident of Firmus's failed $44 billion share market float in Australia.”
The Sydney Morning Herald
⚖️ leaning not scored 🔴 14% hedged 4 of 29 📰 publisher trust 61
“Both articles describe the failure of Firmus's planned IPO at a $43.7 billion valuation on the ASX, with similar details about the company and its background.”

Publisher

The Sydney Morning Herald · 2958 article(s) · 9 correction(s) detected
Running correction rate · 9 correction(s)
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Who wrote this

David Swan
11 article(s) here · 1 carrying a prediction
🔮 The data centre start-up withdrew its $43.7 billion sharemarket float, which would have been the largest on the ASX since Telstra in 1997, after big investors refused to pay its price.
🔮 OpenAI, Anthropic, Microsoft, and Google all put Canberra on notice - Australia’s copyright rules will dictate whether they train their flagship models on local soil.
🔮 Aylo, the Montreal-based company behind Pornhub, said on Wednesday that age-verified iOS users in Australia would now be served “a standard adult user experience”.
🔮 Her team’s research, released in August, found that in Instagram videos where women appeared not to know they were being filmed, about 60 per cent of the interactions could be classed as potential harassment.
🔮 As proposed, that would put Anthropic’s own Australian data centre plans under the rules it saw in draft.
🔮 The FBI declined to comment to Reuters on any arrest abroad, but said it had already worked with partners to arrest multiple subjects and would “spare no resource in bringing each of the responsible individuals to justice”.
🔮 Vodafone will let customers pay off a new phone over four years, making it the first Australian telco to offer a 48-month device repayment plan as latest models can cost more than $5000.
2026-09-30 · assertive framing · Your next phone could take four years to pay off
🔮 It told the NSW planning department it would no longer pursue Project Mars, a 90-megawatt facility that would have sat about 20 metres from the nearest home and 160 metres from Lane Cove West Public School.
🔮 In a blog post on Tuesday, titled “How we will do better for Australia”, the company said an experimental model found a way into Services Australia’s Medicare Statistics Reporting Service in June.
2026-09-29 · assertive framing · ‘We are sorry’: OpenAI apologises for Medicare hack
🔮 AI giant Anthropic will skip Thursday’s Senate hearing on rogue AI agents but send US and Australian executives to parliament next week.
Also by David Swan
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 11 articles by David Swan →

Topics

ASX Australia Australians Firmus Nvidia

Subjects

Firmus ORG · 12× Nvidia ORG · 3× Australia GPE · 2× Australian NORP · 2× Australians NORP · 2× CDC ORG · 2× Melbourne GPE · 2× The Financial Review ORG · 2× ASX ORG · 1× Telstra ORG · 1×

Narrative

The ramifications are significant for its two chief architects – cousins who were set to be instant billionaires and had no real experience in the technology sector – and will sweep across Australia’s AI sector and the economy more broadly.
framing: assertive · carried by 1 article(s) · first seen 2026-10-09
🔮 The data centre start-up withdrew its $43.7 billion sharemarket float, which would have been the largest on the ASX since Telstra in 1997, after big investors refused to pay its price.
2026-10-09 · The Sydney Morning Herald
Two tech outsiders tried to sell a $44bn tech company. It didn’t work · assertive framing

Claims (61 extracted, 2 hedged)

Let’s get this straight. asserted
this → let → ?
Australia should want big, bold technology companies, and it should want them listed here where ordinary investors can share in the upside. asserted
investors → want → upside
But Firmus was always going to be a hard sell. asserted
Firmus → go → ?
Just after 9am on Friday, it stopped trying. asserted
it → stop → Friday
The data centre start-up withdrew its $43.7 billion sharemarket float, which would have been the largest on the ASX since Telstra in 1997, after big investors refused to pay its price. asserted
investors → withdraw → price
Firmus builds what it calls AI factories: data centres packed with Nvidia chips, whose computing power it rents to tech giants such as Meta and OpenAI to run their AI. asserted
it → build → AI
Unlike most data centre operators, which rent out space and power, it owns the chips itself. asserted
it → rent → chips
Most of those factories do not exist yet. asserted
Most → exist → factories
Firmus runs two data centres, in Melbourne and Singapore, with seven more contracted and four in planning. asserted
Firmus → run → planning
Of the 912 megawatts of computing capacity it has signed customers up for, just 46 are running: about 5 per cent. asserted
46 → sign → customers
The company asked Australians to buy a skyscraper off the plan. asserted
company → ask → plan
For once, the market asked to see the foundations first. asserted
market → ask → foundations
Is this the AI bubble bursting? asserted
bubble → burst → ?
Spending on AI is still climbing, and chip giant Nvidia announced a $US150 billion share buyback late last month. asserted
Nvidia → spend → buyback
But investors are getting pickier. asserted
investors → get → ?
Smart-ring maker Oura has delayed its US float, and shares in CoreWeave, Firmus’ closest listed rival, have halved in a year. asserted
shares → delay → year
The ramifications are significant for its two chief architects – cousins who were set to be instant billionaires and had no real experience in the technology sector – and will sweep across Australia’s AI sector and the economy more broadly. asserted
who → set → sector
Had Firmus listed this month, millions of Australians would most likely have ended up owning a slice of it through their super, without ever being asked. asserted
millions → list → super
The comeback that wasn’t The float was supposed to complete one of the more remarkable comebacks in Australian business. asserted
float → suppose → business
Oliver Curtis, Firmus’ 40-year-old co-chief executive and the husband of public relations entrepreneur Roxy Jacenko, is a former investment banker who served a year in jail for insider trading a decade ago. asserted
who → serve → trading
He has since called his actions “incredibly, gravely stupid”. asserted
He → call → actions
He co-founded Firmus in 2019 as a bitcoin mining business with his cousin Tim Rosenfield, who ran a luxury lingerie brand, and Jonathan Levee, who handles the engineering. asserted
who → co → engineering
Neither co-chief executive came from the technology industry. asserted
executive → come → industry
They signed up big names all the same. asserted
They → sign → names
Nvidia, the world’s most valuable chipmaker, is a shareholder and James Packer and former treasurer Joe Hockey hold stakes. asserted
Packer → hold → stakes
“As a father, I’m incredibly proud of what Oli’s done,” Curtis’ father Nick, a mining entrepreneur and major shareholder, told The Australian last week. asserted
Oli → ’m → Australian
Firmus earned about $US50 million ($73 million) in revenue last financial year. asserted
Firmus → earn → revenue
It asked to be valued at about 600 times that. asserted
It → ask → that
“Investors just weren’t prepared to pay a sky-high price up-front for capacity that’s still largely on the drawing board,” Josh Gilbert, who analyses Asia-Pacific markets for investing platform eToro, told this masthead. asserted
who → prepare → masthead
The price had climbed quickly. asserted
price → climb → ?
Firmus sought a $1.2 billion valuation in late 2024 and raised money at $15 billion in August. asserted
Firmus → seek → August
Then it asked public investors for almost three times that. asserted
it → ask → that
The road to Friday was rocky, to put it lightly. asserted
road → put → it
This week Firmus confirmed that a $73 billion partnership with CDC, an established Australian data centre operator, was over. asserted
partnership → confirm → CDC
The Financial Review reported that a test of Firmus’ prized cooling system had flooded part of CDC’s Melbourne data centre earlier this year. asserted
test → report → centre
David Allen, who runs a fund at investment manager Plato that bets on shares falling, said the price assumed Firmus would “execute almost flawlessly” and grow its revenue by about 25,300 per cent in three years. asserted
Firmus → run → years
Fund managers who met the founders before the float told the Financial Review that their interest could drift quickly when an investor wasn’t a believer. uncertain
investor → meet → Review
The country’s biggest super funds, including Aware Super, UniSuper and Australian Retirement Trust, stayed out. asserted
funds → include → Super
“Firmus is such an unknown quantity,” said Ben Squires, who invests the retirement savings of teachers and community workers at NGS Super. asserted
who → say → Super
Even then, investors already holding Firmus, including Nvidia and US investment giants Blackstone and Coatue, could have sold about $17 billion of existing shares from the first day of trading. uncertain
investors → hold → trading
…and 21 more, not listed.
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