Melbourne’s 3AW dominates while Sydney sister station 2GB struggles against Smooth FM

Read the original at The Sydney Morning Herald ↗
The Sydney Morning Herald · collected 2026-10-08 · by Kayla Olaya

Quick Summary

The article reports on the radio ratings for stations in Sydney and Melbourne, highlighting that while Melbourne’s 3AW continues to dominate with an 18.3% market share, its sister station 2GB in Sydney is lagging behind Smooth FM with a 10.8% share compared to Smooth FM's 13.2%. Arthur Laundy recently purchased the stations for $56 million, creating Tapt Media, but both stations are experiencing declines in their ratings.
Written locally by qwen2.5:14b on 2026-10-08, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

In Sydney, talkback station 2GB continues to lose listeners to Smooth FM, falling to a 10.8% market share, down from its last survey result of 11.2%. This marks the seventh straight survey where Smooth FM has outperformed 2GB in the Sydney market overall. In Melbourne, however, its sister station 3AW remains ahead with strong ratings. The Pokies and pubs mogul Arthur Laundy, along with his family, purchased both stations for $56 million this year from Nine Entertainment Company, creating the new radio business Tapt Media. While 2GB's star Ben Fordham still leads in the breakfast slot with a 13.9% share, Smooth FM is catching up significantly in the morning segment, surpassing Mark Levy's show on 2GB with Ty Frost achieving a 14.2% market share.

Written for “Australian Radio Station Performance” on 2026-10-08, grounded in this article and the 0 other(s) covering the same event.

Signals How these are calculated →

Claims extracted
17
claim-shaped sentences
Uncertain
6%
1 of 17 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
61.2
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Entertainment
Narrative spread
1
articles carrying this framing
Analyzed 2026-10-08 · how these are computed

Story

📰 Australian Radio Station Performance
Entertainment · 1 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

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Publisher

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Who wrote this

Kayla Olaya
15 article(s) here · 0 carrying a prediction
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Also by Kayla Olaya
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 15 articles by Kayla Olaya →

Topics

3AW Melbourne Smooth Smooth FM Sydney

Subjects

Melbourne GPE · 9× Sydney GPE · 8× 3AW ORG · 4× Smooth FM ORG · 4× Smooth ORG · 2× Arthur Laundy PERSON · 1× Ben Fordham PERSON · 1× Lachlan Murdoch’s PERSON · 1× Nine ORG · 1× Tapt Media ORG · 1×

Narrative

In Melbourne, just over a week ago, KIIS announced Ash London, Isaac Smith and Elliot Garnaut as its new breakfast hosts as the station shifts back to local talent after the failure and then departure of Kyle and Jackie O in that market.
framing: assertive · carried by 1 article(s) · first seen 2026-10-08
2026-10-08 · The Sydney Morning Herald
Melbourne’s 3AW dominates while Sydney sister station 2GB struggles against Smooth FM · assertive framing

Claims (17 extracted, 1 hedged)

Sydney talkback station 2GB continues to lag market leader Smooth FM, but its sister station 3AW remains well ahead in Melbourne in the sixth radio ratings survey of the year. asserted
station → continue → year
The result marks the seventh straight survey since 2GB led the Sydney market overall. asserted
GB → mark → market
Pokies and pubs mogul Arthur Laundy and his family bought 2GB with a suite of talkback stations, including 3AW, this year from Nine (the owner of this masthead) for $56 million, creating the new radio business Tapt Media. asserted
Laundy → buy → business
In the latest result, 2GB slumped to a 10.8 per cent market share, down 0.4 percentage points from the last survey in September. asserted
GB → slump → September
Lachlan Murdoch’s Smooth FM, which also fell 0.3 percentage points, has a 13.2 per cent share, slightly increasing its lead over the AM station. asserted
which → fall → station
In the hard-fought Sydney breakfast slot, 2GB star Ben Fordham is still king, ahead of Smooth FM with a 13.9 per cent share, down 0.9 per cent, compared with Smooth FM’s 11.8 per cent share, a drop of 0.4 per cent. asserted
Fordham → fight → cent
In the morning slot, Smooth’s Ty Frost has taken over 2GB’s Mark Levy’s claim on the morning slot with 14.2 per cent, compared with Smooth’s 14.2 per cent share, in further losses to the Laundry station. uncertain
Frost → take → station
In Melbourne, 3AW’s Russel Howcroft and Ross Stevenson continue to dominate with 18.3 per cent market share. asserted
Howcroft → continue → share
The duo is down a staggering 1.2 percentage points, but remain well ahead of Gold’s 10.5 per cent share, a drop of 0.5 per cent. asserted
duo → remain → cent
While still clearly Melbourne’s No.1 station, 3AW also fell 0.7 percentage points to a 13.4 per cent total market share, with Gold FM second with a 10.5 per cent share. asserted
FM → fall → share
KIIS FM’s overall share rose slightly by 0.1 per cent to 4.9 per cent in Melbourne, and another 0.4 per cent in Sydney to 7 per cent. asserted
share → rise → cent
The beleaguered station last month announced new Sydney breakfast show hosts Dr Chris Brown, Amy Gerard and Jack Charles following the dramatic exits of Kyle Sandilands and Jackie “O” Henderson. asserted
station → announce → Sandilands
In Melbourne, just over a week ago, KIIS announced Ash London, Isaac Smith and Elliot Garnaut as its new breakfast hosts as the station shifts back to local talent after the failure and then departure of Kyle and Jackie O in that market. asserted
station → announce → market
ABC’s local stations in both Sydney and Melbourne had minor losses. asserted
stations → have → losses
In Sydney, the station fell from 5.5 to 5.3 per cent overall, and in Melbourne, it dropped 0.3 percentage points to 5.7 per cent share. asserted
it → fall → share
Craig Reucassel’s breakfast slot fell slightly by 0.1 percentage points to a 7.7 per cent share, while Melbourne’s show hosted by Bob Murphy and Richelle Hunt rose 1 percentage point to 6.7 per cent. asserted
show → fall → cent
Meanwhile, ABC News Radio improved in both states, with a 1.7 per cent share increase in Melbourne, up 0.1 per cent, and a 1.9 per cent market share bump in Sydney, an increase of 0.4 per cent. asserted
Radio → improve → cent
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