Meta shares fall as frustration grows over AI spending plans

BBC News · collected 2026-07-30 · by Kali Hays
Read the original at BBC News ↗

Summary

Meta's shares fell as much as 11% in extended trading after the company reported a 14% drop in profits, despite a 28% increase in revenue to $61bn. The firm plans to spend between $130-145 billion on AI projects this year, mostly at the expense of its free cash flow, which was at its lowest level in at least five years at $784m. Meta's chief executive Mark Zuckerberg defended the AI spending as essential for driving growth and engagement across the company's platforms, including Facebook and Instagram. Analysts are skeptical, however, with one comparing the company's approach to its previous "metaverse missteps" where it spent tens of billions on unproven virtual reality experiences.
Written by the local model on 2026-08-21, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Signals How these are calculated →

Claims extracted
31
claim-shaped sentences
Uncertain
3%
1 of 31 hedged
Leaning
not scored
needs a local LLM pass
Publisher trust
95.5
red-flag proxy, not a credibility rating
Outlets on this story
2
Economy/Business
Narrative spread
1
articles carrying this framing
Analyzed 2026-07-30 · how these are computed

AI analysis (generated at analysis time, not now)

Story summary

Meta's shares fell by up to 11% in extended trading after its quarterly results showed revenue grew 28% to $61bn (£45.6bn) while profits fell 14% to $6bn. The company plans to spend $130bn to $145bn this year, mostly on AI, which is an increase from the $125bn it previously said it would spend just three months ago. Investors are frustrated with Meta's spending on AI projects despite dwindling profits. Meta's chief executive Mark Zuckerberg said that AI spending is accelerating its core business and the company plans to start selling the technology to other companies, which will help drive returns on investment.

Written for “Meta and Tech Share Plunge” on 2026-08-31, grounded in this article and the 1 other(s) covering the same event.

Story

📰 Meta and Tech Share Plunge
Economy/Business · 2 article(s) covering the same event.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

This article reads unscored and hedges 3% of its claims. Each row says how that neighbour differs.
BBC News
⚖️ leaning not scored 🔴 4% hedged 1 of 26 📰 publisher trust 96
“Both articles report on the same stock market reaction to Meta's announcement about AI spending plans on July 30, 2026.”
BBC News
⚖️ leaning not scored 🔴 9% hedged 3 of 32 📰 publisher trust 96
“Article A reports on Meta's Q2 results and AI spending plans, while Article B discusses multiple companies' AI spending plans and market reaction”

Publisher

BBC News · 588 article(s) · 0 correction(s) detected
SignalValueWeight
Correction rate 0.000 0.4
Uncertainty density 0.090 0.25
Assertive mismatch rate 0.000 0.35
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Kali Hays
12 article(s) here · 1 carrying a prediction
🔮 Flock is cutting the number of days most data is retained, from 30 days to seven and abnormal searches and uses will also automatically be flagged.
🔮 Thursday's ruling is in addition to $375m in fines Meta was already ordered to pay in the case, for a total of $942m. Judge Biedscheid compared Meta to a factory, with advertising and content as its product and "the psychological harm and sexual exploitation of children to be the pollution that must be abated". A spokesman for Meta, which owns and operates Instagram, Facebook, WhatsApp and Threads, said Thursday: "We disagree with the ruling and will appeal."
🔮 - Published For years now, executives at companies that are pouring hundreds of billions of dollars a year into developing various artificial intelligence tools have insisted that the technology will ultimately mean people will spend less of their time working.
🔮 The financing will go towards Nvidia's own projects and those being built by its partners.
🔮 "It's not out of the question that, at some point, Starlink will operate most of the world's internet," Musk said.
🔮 A spokesperson for OpenAI said the AISI testing conditions "do not reflect ordinary use" and that the company would "continue working with evaluators and other stakeholders across the industry to strengthen shared practices for conducting evaluations safely as models become more capable".
🔮 Snap, the parent company of Snapchat, said on Friday that the platform would stop recommending "wholly AI-generated videos" in its popular Spotlight feed in favour of "authentic, human-made content."
🔮 Outgoing chief executive Tim Cook said while the impact of supply constraints had already shown up with the availability of Mac computers, it was expected to worsen and spread to affect iPhone and iPad products. "We're seeing some very significant constraints currently with limited flexibility in the supply chain to remedy it," Cook said.
🔮 Look no further than Wall Street's reaction to Meta's quarterly results to see that investors are no longer placated with executive's claims that AI investment will turn out to be worth it at some unknown point in the future.
🔮 His contribution is set to go to an unnamed charity that is "dedicated to protecting First Amendment rights" and will be gifted in the name of Ina Steiner, according to the couple's lawyers.
More on this subject from Kali Hays
All 12 articles by Kali Hays →

Topics

Facebook Forrester Instagram Meta Published

Subjects

Meta ORG · 9× Zuckerberg PERSON · 6× Microsoft ORG · 3× Facebook ORG · 2× Instagram ORG · 2× Forrester ORG · 1× Mark Zuckerberg PERSON · 1× Mike Proulx PERSON · 1× Published ORG · 1× Susan Li PERSON · 1×

Narrative

" "There's a bit of similarity to Meta's metaverse missteps in that Meta is once again spending ahead of proven product demand," Proulx added, referring to the firm's previous spending of tens of billions of dollars on virtual reality experiences that fell flat with users.
framing: assertive · carried by 1 article(s) · first seen 2026-07-30
🔮 Meta said it would spend $130bn to $145bn this year, mostly on AI, up from the $125bn it said it planned to spend just three months ago.
2026-07-30 · BBC News
Meta shares fall as frustration grows over AI spending plans · assertive framing

Claims (31 extracted, 1 hedged)

- Published Meta shares plunged on Wednesday as investors balked at its promise to keep spending on artificial intelligence (AI) projects while profits dwindle. asserted
profits → plunge → projects
Shares in the firm behind Instagram and Facebook fell as much as 11% in extended trading after its results for the quarter from April to June showed revenue grew 28% from a year ago to $61bn (£45.6bn), while profits fell 14% to $6bn. asserted
profits → fall → 6bn
Meta said it would spend $130bn to $145bn this year, mostly on AI, up from the $125bn it said it planned to spend just three months ago. asserted
it → say → 125bn
Chief executive Mark Zuckerberg said the firm's AI spending was "accelerating every part of our core business" and it plans to start selling the technology to other companies. asserted
it → say → companies
Susan Li, Meta's chief financial officer, told financial analysts that selling its tech to other companies would help it drive returns on its AI spending. "By 2028, we'll have turned over a lot of cards," she said. asserted
she → tell → cards
Such lines of business have not yet materialised. asserted
lines → materialise → business
Meta's free cash flow for the quarter, what it held onto after paying for its operations, was $784m, the lowest level of the metric it has posted in at least five years, according to its financial records. uncertain
it → hold → records
"What it generated in cash this quarter almost all got eaten by AI infrastructure spending", analyst Mike Proulx at Forrester said. asserted
Proulx → generate → Forrester
"Investors now have to decide whether Meta's growing list of AI initiatives represents company diversification or distraction. asserted
list → have → diversification
" "There's a bit of similarity to Meta's metaverse missteps in that Meta is once again spending ahead of proven product demand," Proulx added, referring to the firm's previous spending of tens of billions of dollars on virtual reality experiences that fell flat with users. asserted
that → be → users
Google last week also reported its lowest ever amount of leftover cash, which sent its own stock tumbling. asserted
stock → report → cash
"I get that this is a big bet across the industry," Zuckerberg said of AI spending. asserted
Zuckerberg → get → spending
"My personal bet is that the people who invest in this will feel very good and be rewarded over time." asserted
who → invest → time
He said on the call with analysts that Meta's AI abilities and models were driving engagement on Instagram and Facebook and boosting the ability of smaller businesses to create advertising. asserted
abilities → say → advertising
Zuckerberg added that the company was developing AI agents, or AI chatbots that act somewhat autonomously. asserted
that → add → agents
Such agents "will be the next wave of our product line in the months and years to come," Zuckerberg said. asserted
Zuckerberg → come → months
"Soon, we'll have agents that can work 24/7 on your behalf", he added. asserted
he → have → behalf
"Great personal agents need to just work out of the box. asserted
agents → need → box
I'm very excited about this and we will have more to share soon." asserted
we → have → more
"We're the best company in the world at scaling experiences to billions of people," Zuckerberg said. asserted
Zuckerberg → scale → people
As for Meta's plans to sell AI models and computer tools to other firms for the first time, Zuckerberg said the first step is to make its Muse Spark AI model "easier for companies to integrate". asserted
companies → sell → time
"We expect to build a large business for large businesses," he said. asserted
he → expect → businesses
"We have more coding and product tools on our roadmap." asserted
We → have → roadmap
Although Zuckerberg said the move would flex "a different muscle than we've historically had", he said the financial opportunity was too big to ignore. asserted
opportunity → say → muscle
"It's not just about selling compute; it's the API services and the productivity services and I think there is a very, very large opportunity there and we're quite focused on that." asserted
we → sell → that
Microsoft also reported its quarterly and full year results on Wednesday and it bucked a trend of declining tech stocks, with shares rising 5% in after-hours trading. asserted
shares → report → trading
Its positive reception by Wall Street showed that even huge AI spending can be acceptable to investors when it is not consistently coupled with a lack of clear financial returns. asserted
it → show → returns
Microsoft is also one of the largest investors in OpenAI, and chief executive Satya Nadella used a call with analysts to address the AI company's recent issues with its models improperly breaching the technical operations of other companies. asserted
models → use → companies
"The biggest thing you take away from that is you can't depend on any one model," Nadella said. asserted
Nadella → take → model
Microsoft's chief financial officer, Amy Hood, said its capital spending for the whole of the next year would be $175bn, mostly related to AI and AI infrastructure. asserted
spending → say → infrastructure
That's less than the $190bn it spent in the year to June. asserted
it → spend → June
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