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Adrian Cheng, formerly associated with a major Hong Kong company, is expanding his K11 brand into Xiamen by developing K11 Select there alongside the state-owned Xiamen Rail Transit Group. Since its opening on September 22, the project has seen over 2 million visitors and a 32% week-on-week increase in sales. The complex covers more than 95,000 square meters and includes around 200 brands, many of which are making their national, provincial, or regional debuts.
Written locally by qwen2.5:14b on 2026-10-05,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Adrian Cheng, formerly associated with Hong Kong’s NWD company, is expanding his K11 brand into Xiamen by developing K11 Select in collaboration with state-owned Xiamen Rail Transit Group. Since its launch on September 22, the complex has seen over 2 million visits and a sales increase of 32% week-on-week. Spanning more than 95,000 square metres (over 1 million square feet), it houses approximately 200 brands, with around 80 making their national, provincial or regional debuts. Cheng highlighted the project’s success as an example of his “cultural commerce” model, which integrates retail and art within a wetland conservation area, emphasizing both commercial viability and environmental sustainability.
Written for “K11 Expansion In Xiamen” on 2026-10-05,
grounded in this article and the 0 other(s) covering the same event.
Adrian Cheng, former scion of Hong Kong’s NWD, expands K11 brand in Xiamen
asserted
Cheng → expand → Xiamen
Company touts foot traffic and sales growth for Xiamen project combining shopping with wetland park, cultural events
Xiamen K11 Select, developed by Cheng’s K11 by AC Group along with state-owned Xiamen Rail Transit Group in the city in the southeastern province of Fujian, has attracted more than 2 million visits since its opening on September 22, with sales rising 32 per cent week on week, according to a statement on Monday.
With 95,000 square metres (more than 1 million square feet) of space, the complex houses around 200 brands, including about 80 making their national, provincial or regional debuts.
uncertain
complex → tout → debuts
“China’s first wetland conservation-focused retail, art and cultural tourism landmark in Xiamen has delivered strong operating results since opening, signifying the success of the ‘cultural commerce’ model developed over the past 16 years,” Cheng said at an opening ceremony.
asserted
Cheng → focus → ceremony