‘Revenge of the Rust belt’: Starbucks film-maker on Baristas vs Billionaires

Read the original at The Guardian ↗
Cite

Sainato, M. (2026, September 6). ‘Revenge of the Rust belt’: Starbucks film-maker on Baristas vs Billionaires. The Guardian. https://www.theguardian.com/business/2026/aug/31/starbucks-documentary-baristas-billionaires

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The Guardian · collected 2026-09-06 · by Michael Sainato

Quick Summary

The documentary "Baristas vs Billionaires" follows Starbucks workers in Buffalo who went public with their union-organizing campaign in 2021, which led to a major labor dispute with the company. Directed by Mark Mori and narrated by Susan Sarandon, the film chronicles the efforts of these workers and Starbucks' responses. According to Mori, he was inspired to take on the project because it represented "the revenge of the Rust belt," a counter-movement to the decline of manufacturing in the US Midwest that has decimated the working class. The film is currently available via streaming services.
Written locally by qwen2.5:14b on 2026-09-06, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

The film "Baristas vs Billionaires" documents the unionization efforts of Starbucks workers in Buffalo, New York, who began organizing in 2021. The campaign, which was met with an aggressive response from Starbucks and its CEO Howard Schultz, has become one of the largest and most high-profile union drives in modern US history. Directed by Mark Mori, a former steelworker and union member, the film features interviews with Starbucks workers who recount their experiences with Schultz's efforts to quell the unionization efforts. The documentary also explores the broader implications of worker unionization, which has been met with increasing resistance from corporations. 31** Starbucks stores in Buffalo are currently represented by the Workers United union, and the campaign is seen as a key test case for labor rights in the US.

Written for “Starbucks Labor Dispute” on 2026-10-22, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Starbucks Labor Dispute
Politics · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

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Claims extracted
31
sentences that state something as happening or true
Uncertain
0%
0 of 31 hedged ("reportedly", "may", "according to")
Leaning
Leans strongly left
of the writing, not the subject · beta estimate
Publisher signals
69/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-06 · how these are computed

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Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 1530 article(s) · 4 correction(s) detected
Running correction rate · 4 correction(s)

Who wrote this

Michael Sainato
17 article(s) here · 1 carrying a prediction
🔮 A New Jersey state court judge is expected to review the amended complaint in a hearing scheduled for 23 October.
🔮 UAW members are united and want us to keep fighting and building on what we’ve done,” said Shawn Fain in a statement on his re-election win, citing upcoming contract negotiations at John Deere, Volvo and General Dynamics Land Systems in 2027, and the big three automaker contracts expiring on May Day in 2028.
🔮 They decided it would be a great idea to make their employees upset,” said Jones.
🔮 Peavy added that about 25 people were taken to the hospital and as 35 people may have been wounded.
🔮 Scott has introduced a bill, the Protecting Children Act, which would improve data collection and usage to inform child labor enforcement.
🔮 Bryant emphasized that several union members, including those with IAM, voted for Trump in 2024 because of promises that he would fix the economy and make things more affordable.
🔮 The changes come as Starbucks Workers United launched a boycott last month against the company demanding a union contract, what would be the first since stores started to unionize in December 2021.
🔮 According to a May report by the government accountability office (GAO), 7,709 miner beneficiaries were receiving black lung benefits in 2024.
🔮 Several nominees are running in heavily blue districts, making it almost certain they will win the seat in November’s midterms, while others are in highly contested races that are likely to determine control of the House and possibly the Senate.
🔮 Workers at an AutoZone in White Plains, New York, are seeking to become the first store at the US’s largest auto parts retailer to win a union election, set to begin 25 September, despite a heavy-handed union opposition campaign from the company.
Also by Michael Sainato
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 17 articles by Michael Sainato →

Topics

Buffalo Guardian Kent State New York Starbucks

Subjects

Starbucks ORG · 14× Buffalo ORG · 4× Mori PERSON · 4× Alec Baldwin PERSON · 1× Howard Schultz PERSON · 1× Kent State ORG · 1× Mark Mori PERSON · 1× New York GPE · 1× Sarandon PERSON · 1× Susan Sarandon PERSON · 1×

Narrative

Narrated by the actor Susan Sarandon, with Alec Baldwin serving as a contributing producer, the film was directed and written by Mark Mori, who received an Academy Award nomination in 1991 for the documentary Building Bombs and received an Emmy award for a 2001 documentary on the Kent State shootings.
framing: assertive · carried by 1 article(s) · first seen 2026-09-06
🔮 He began reading about the union drive at Starbucks and spoke with a friend who would shoot the film for him.

Claims (31 extracted, 0 hedged)

As the food service industry was pushed on to the frontlines of the Covid-19 pandemic in 2021, workers at Starbucks stores in the Buffalo region of New York went public to announce their union-organizing campaign. asserted
workers → push → campaign
Their efforts, and Starbucks’ responses, have culminated in one of the most expansive union-organizing campaigns – and one of the most aggressive union-busting campaigns – in modern US history. asserted
efforts → culminate → history
In the new documentary film Baristas vs Billionaires, Starbucks workers in Buffalo recount their experiences with the billionaire Howard Schultz descending on the city to attempt to quell the unionization efforts. asserted
workers → recount → efforts
Narrated by the actor Susan Sarandon, with Alec Baldwin serving as a contributing producer, the film was directed and written by Mark Mori, who received an Academy Award nomination in 1991 for the documentary Building Bombs and received an Emmy award for a 2001 documentary on the Kent State shootings. asserted
who → narrate → shootings
“Even though the Starbucks workers’ fight for a living wage was so public, I had no idea of the twists and turns and heartbreak connected to their struggle,” said Sarandon. asserted
Sarandon → live → struggle
In an interview with the Guardian, Mori said his former background as a steelworker and a union member with the United Steelworkers – and in political activism – had informed his decision to take on the project. asserted
background → say → project
He began reading about the union drive at Starbucks and spoke with a friend who would shoot the film for him. asserted
who → begin → him
“We just went out and started interviewing baristas,” Mori said. asserted
Mori → go → baristas
“To me, I looked at it as the beginning of a long upsurge in the labor movement. asserted
I → look → movement
I looked at this as we were in the 1930s, the 21st-century version of that.” asserted
we → look → that
Mori sees the Starbucks union-organizing drive as a counter to the drastic decline of the manufacturing industry in the US midwest in recent decades that has decimated the working class. asserted
that → see → class
“I call it the revenge of the Rust belt. asserted
I → call → belt
Many of these kids are the children or grandchildren of the steelworkers from Bethlehem Steel in Buffalo, the grain silos in Buffalo, all of these factories across the Rust belt that were shut down. asserted
that → shut → belt
Their parents and grandparents lost their pensions, lost their homes, and these kids don’t see any future,” said Mori. asserted
Mori → lose → future
“These young kids are so inspirational, and they’re showing one way to deal with what’s going on, and there are many other ways. asserted
what → show → way
But the real number one thing about this is these young people taking matters into their own hands and inspiring other people to stand up against these billionaires.” asserted
people → take → billionaires
He explained the Starbucks workers who led the union-organizing drive reminded him of Vietnam war activists in the 1960s and 70s. asserted
who → explain → 1960s
“This is part of what some refer to as a wealth gap,” he added. asserted
he → refer → gap
“These kids can’t make enough money to pay off their student loans, to get married, to buy a house, to have children, They’re so brave and articulate in what they’re doing. asserted
they → make → what
I’m of an older generation, I was in the anti-Vietnam war movement. asserted
I → ’m → movement
They reminded me very much of that.” asserted
They → remind → that
The film is currently only available via scheduled screenings, though a distribution deal is in the works. asserted
deal → schedule → works
The film comes as tensions between Starbucks and the union continue to escalate. asserted
tensions → come → Starbucks
Starbucks Workers United launched a boycott on 25 August against Starbucks over the company’s failure to reach a first contract with the union. asserted
United → launch → union
More than 700 Starbucks stores have won union elections since 2021. asserted
stores → win → 2021
The union is pushing for a $17-an-hour minimum wage, improved staffing and scheduling, and workplace protections, and for Starbucks to resolve the unfair labor practice charges. asserted
Starbucks → push → charges
Administrative law judges and the National Labor Relations Board found Starbucks committed more than 500 labor law violations, and hundreds of unfair labor practice charges at the agency are still unresolved. asserted
hundreds → find → agency
A spokesperson for Starbucks did not directly comment on the movie or the union’s boycott. asserted
spokesperson → comment → movie
“Starbucks has competitive pay, industry-leading benefits, and meaningful opportunities to grow a career,” the spokesperson said in an email. asserted
spokesperson → have → email
“People love working at Starbucks which is why we have the lowest turnover in the industry and why more than 1 million people every year apply to wear the green apron. asserted
people → love → apron
As we have always been, we’re committed to engaging in productive bargaining.” asserted
we → commit → bargaining
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