The documentary "Baristas vs Billionaires" follows Starbucks workers in Buffalo who went public with their union-organizing campaign in 2021, which led to a major labor dispute with the company. Directed by Mark Mori and narrated by Susan Sarandon, the film chronicles the efforts of these workers and Starbucks' responses. According to Mori, he was inspired to take on the project because it represented "the revenge of the Rust belt," a counter-movement to the decline of manufacturing in the US Midwest that has decimated the working class. The film is currently available via streaming services.
Written by the local model on 2026-09-06,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
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The model judged this article politically coded and scored it +0.65, but every quote it verified points left, so the score is not published.
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Leaning score withheld for article 5567: score contradicts its own evidence · logged 2026-09-06
As the food service industry was pushed on to the frontlines of the Covid-19 pandemic in 2021, workers at Starbucks stores in the Buffalo region of New York went public to announce their union-organizing campaign.
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workers → push → campaign
Their efforts, and Starbucks’ responses, have culminated in one of the most expansive union-organizing campaigns – and one of the most aggressive union-busting campaigns – in modern US history.
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efforts → culminate → history
In the new documentary film Baristas vs Billionaires, Starbucks workers in Buffalo recount their experiences with the billionaire Howard Schultz descending on the city to attempt to quell the unionization efforts.
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workers → recount → efforts
Narrated by the actor Susan Sarandon, with Alec Baldwin serving as a contributing producer, the film was directed and written by Mark Mori, who received an Academy Award nomination in 1991 for the documentary Building Bombs and received an Emmy award for a 2001 documentary on the Kent State shootings.
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who → narrate → shootings
“Even though the Starbucks workers’ fight for a living wage was so public, I had no idea of the twists and turns and heartbreak connected to their struggle,” said Sarandon.
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Sarandon → live → struggle
In an interview with the Guardian, Mori said his former background as a steelworker and a union member with the United Steelworkers – and in political activism – had informed his decision to take on the project.
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background → say → project
He began reading about the union drive at Starbucks and spoke with a friend who would shoot the film for him.
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who → begin → him
“We just went out and started interviewing baristas,” Mori said.
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Mori → go → baristas
“To me, I looked at it as the beginning of a long upsurge in the labor movement.
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I → look → movement
I looked at this as we were in the 1930s, the 21st-century version of that.”
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we → look → that
Mori sees the Starbucks union-organizing drive as a counter to the drastic decline of the manufacturing industry in the US midwest in recent decades that has decimated the working class.
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that → see → class
“I call it the revenge of the Rust belt.
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I → call → belt
Many of these kids are the children or grandchildren of the steelworkers from Bethlehem Steel in Buffalo, the grain silos in Buffalo, all of these factories across the Rust belt that were shut down.
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that → shut → belt
Their parents and grandparents lost their pensions, lost their homes, and these kids don’t see any future,” said Mori.
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Mori → lose → future
“These young kids are so inspirational, and they’re showing one way to deal with what’s going on, and there are many other ways.
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what → show → way
But the real number one thing about this is these young people taking matters into their own hands and inspiring other people to stand up against these billionaires.”
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people → take → billionaires
He explained the Starbucks workers who led the union-organizing drive reminded him of Vietnam war activists in the 1960s and 70s.
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who → explain → 1960s
“This is part of what some refer to as a wealth gap,” he added.
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he → refer → gap
“These kids can’t make enough money to pay off their student loans, to get married, to buy a house, to have children, They’re so brave and articulate in what they’re doing.
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they → make → what
I’m of an older generation, I was in the anti-Vietnam war movement.
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I → ’m → movement
They reminded me very much of that.”
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They → remind → that
The film is currently only available via scheduled screenings, though a distribution deal is in the works.
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deal → schedule → works
The film comes as tensions between Starbucks and the union continue to escalate.
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tensions → come → Starbucks
Starbucks Workers United launched a boycott on 25 August against Starbucks over the company’s failure to reach a first contract with the union.
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United → launch → union
More than 700 Starbucks stores have won union elections since 2021.
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stores → win → 2021
The union is pushing for a $17-an-hour minimum wage, improved staffing and scheduling, and workplace protections, and for Starbucks to resolve the unfair labor practice charges.
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Starbucks → push → charges
Administrative law judges and the National Labor Relations Board found Starbucks committed more than 500 labor law violations, and hundreds of unfair labor practice charges at the agency are still unresolved.
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hundreds → find → agency
A spokesperson for Starbucks did not directly comment on the movie or the union’s boycott.
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spokesperson → comment → movie
“Starbucks has competitive pay, industry-leading benefits, and meaningful opportunities to grow a career,” the spokesperson said in an email.
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spokesperson → have → email
“People love working at Starbucks which is why we have the lowest turnover in the industry and why more than 1 million people every year apply to wear the green apron.
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people → love → apron
As we have always been, we’re committed to engaging in productive bargaining.”
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we → commit → bargaining
