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Erling Haaland is suing Norwegian Air Shuttle ASA for using an image of a plane with his signature ponytail hairstyle in a World Cup advertisement, which violated Norway's Marketing Act. The airline posted the image on social media but has since deleted it following complaints from Haaland. A court meeting between lawyers and the judge will take place on October 9, according to Norwegian publication VG. Haaland’s lawyer argues that the airline used his distinguishing features without permission for commercial gain, while the airline claims they were merely encouraging Norway's national team during the World Cup.
Written locally by qwen2.5:14b on 2026-10-02,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Erling Haaland, a star soccer player for Manchester City and the Norwegian national team, is suing Norwegian Air Shuttle ASA over an advertisement that featured his now-cut hairstyle superimposed onto one of their airplanes. The airline captioned the image, "We've never felt more Norwegian," during the World Cup but later deleted it after facing backlash. A lawsuit was filed by Haaland and York Promotions Ltd., alleging a violation of Norway's Marketing Act. The case will be heard in Oslo on October 9. Norwegian spokesperson Eivind Hammer Myhre said, "We do not understand why we have been taken to court," while emphasizing their support for the national team during international competitions.
Written for “Erling Haaland Lawsuit Against Airline” on 2026-10-05,
grounded in this article and the 1 other(s) covering the same event.
Manchester City forward Erling Haaland is suing a Norwegian airline for using a plane with his signature hairstyle in an advert.
asserted
Haaland → sue → advert
Haaland, who cut his hair at the start of the season, became synonymous with his ponytail hair that he donned while scoring plenty of goals for both club and country.
Airline Norwegian Air Shuttle ASA used an image during the World Cup of a plane with Haaland's hair edited onto it, and the forward has failed to see the funny side of things.
asserted
forward → cut → things
The caption read: 'We've never felt more Norwegian.'
asserted
We → read → ?
The post has since been deleted from the company's social media channels.
asserted
post → delete → channels
Haaland is now taking the company to court with allegations of a violation of the Marketing Act, and, on October 9, a meeting between the judge and lawyers before the main hearing will take place, according to Norwegian publication VG.
uncertain
meeting → take → VG
Erling Haaland is suing a Norwegian airline after they used his haircut for an advertisement
Company spokesperson Catharina Solli said: 'We struggle to understand why we have been taken to court.
asserted
we → sue → court
Just like almost everyone else in Norway, we encouraged the national team during the summer.
asserted
we → encourage → summer
We did this by publishing a few things spontaneously, inspired by social media trends.
asserted
We → do → trends
'It is unfortunate that this encouragement has been greeted by a lawsuit.
asserted
encouragement → greet → lawsuit
But we hope to have a reasonable dialogue, in order that we can continue in the future to support our sporting heroes together.'
asserted
we → hope → heroes
Haaland's lawyer Thomas Hagen, meanwhile, said: 'This case is about the illegal use by Norwegian of Haaland's distinguishing features to sell air tickets during the World Cup finals.'
Haaland scored seven goals as Norway made it to the quarter-finals in their first World Cup this century before losing to England.
asserted
Norway → say → England
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