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Erling Haaland, a top soccer player for Manchester City, has filed a lawsuit against Norwegian Air Shuttle ASA over a social media post that featured his hair Photoshopped onto one of their airplanes with the caption "We've never looked more Norwegian." The airline deleted the post after receiving legal action from Haaland and York Promotions Ltd., and a hearing is scheduled for October 9 in Oslo. Norwegian Air Shuttle’s press officer, Eivind Hammer Myhre, expressed confusion about the lawsuit while acknowledging the spontaneous nature of their social media posts based on internet trends.
Written locally by qwen2.5:14b on 2026-10-01,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Erling Haaland, a star soccer player for Manchester City and the Norwegian national team, is suing Norwegian Air Shuttle ASA over an advertisement that featured his now-cut hairstyle superimposed onto one of their airplanes. The airline captioned the image, "We've never felt more Norwegian," during the World Cup but later deleted it after facing backlash. A lawsuit was filed by Haaland and York Promotions Ltd., alleging a violation of Norway's Marketing Act. The case will be heard in Oslo on October 9. Norwegian spokesperson Eivind Hammer Myhre said, "We do not understand why we have been taken to court," while emphasizing their support for the national team during international competitions.
Written for “Erling Haaland Lawsuit Against Airline” on 2026-10-05,
grounded in this article and the 1 other(s) covering the same event.
Manchester City's Erling Haaland is one of the biggest soccer stars on the planet, and the Norwegian seems to want to make sure that no one capitalizes on that fame.
asserted
one → seem → fame
And that includes taking his signature hairdo and slapping it on an airline.
This page may contain affiliate links to legal sports betting partners.
uncertain
page → include → partners
If you sign up or place a wager, FOX News may be compensated.
uncertain
News → sign → wager
This content was created by a team that works independently from the FOX newsroom.
asserted
that → create → newsroom
One Norwegian air carrier is reportedly learning that firsthand.
uncertain
carrier → learn → that
According to Norwegian outlet VG, a lawsuit has been filed against Norwegian Air Shuttle ASA by Haaland and York Promotions Ltd. that has to do with a post the airline made on social media.
uncertain
airline → accord → media
The company posted a photo of one of their planes with Haaland's ponytail with shaved sides — which he recently cut — plopped on top and the caption, "We've never looked more Norwegian."
That post has since been deleted, but there's a hearing scheduled for October 9 in Oslo.
"It is true that we have received a lawsuit that we do not understand," Norwegian press officer Eivind Hammer Myhre said.
asserted
Myhre → post → that
"We, like almost all of Norway, have been involved in cheering on the national team this summer through a few spontaneous posts based on trends in social media.
asserted
We → involve → media
I'm far from a trademark law expert — I dabble, though — but I could see this going either way.
uncertain
this → dabble → expert
On one hand, I get wanting to protect your brand, and that extends to a signature hairdo like the one Haaland has become known for.
asserted
Haaland → get → one
Social media has made stuff like this so weird, because trends pop up, and then companies (for some reason, I kind of wish it would stop) feel the need to hop on board and toss up a hastily photoshopped image.
asserted
it → make → image
Well, maybe this will put an end to that... at least in Norway.
asserted
this → put → Norway
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