Latest & Breaking News on Fox News
· collected 2026-08-31 · by Andrea Margolis
The Primm Valley Resort & Casino in Primm, Nevada, has reopened after narrowly avoiding closure due to financial difficulties. The casino is now offering lower prices and fee-free resort experiences in an attempt to lure travelers away from Las Vegas, where high prices have become a concern for tourists. According to the casino's president, Cory Clemetson, Primm Valley is targeting customers who feel overcharged by private equity companies operating in Las Vegas, and is also relying on nostalgia as a draw. The casino plans to make further changes, including potentially adding table games and reopening another shuttered resort, Buffalo Bill's.
Written by the local model on 2026-08-31,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
The Primm Valley Resort & Casino, located in Primm, Nevada, was on the verge of closing its doors in July but has since reopened after a last-minute deal with Terrible's, a Las Vegas-based company. The casino-hotel had been scheduled to shut down, putting 344 jobs at risk. However, thanks to the agreement, it reopened on July 22, just 17 days later. Under new management, the resort has implemented changes aimed at attracting tourists frustrated with high prices in nearby Las Vegas**. The property is now operating without resort fees and offering free perks like previously earned rewards tiers for repeat customers, making it a more affordable alternative to its neighboring city.
Written for “Nevada Casino Reopening Efforts” on 2026-08-31,
grounded in this article and the 0 other(s) covering the same event.
One month after a Nevada casino narrowly avoided closure and reopened its doors, the ironic destination is expanding its comeback — betting that lower prices and fee-free resort experiences can lure travelers frustrated by high prices in Las Vegas.
asserted
prices → avoid → Vegas
Primm Valley Resort & Casino's July 22 reopening marked a dramatic turnaround for the town of Primm, which had been on the brink of losing its last operating casino-hotel and 344 jobs earlier this summer.
asserted
which → mark → hotel
The Primm family struck a last-minute deal with Las Vegas-based Terrible's to operate the properties, averting the planned closure.
asserted
family → strike → closure
Primm Valley Resort & Casino reopened 17 days after Terrible's assumed management control.
asserted
Terrible → reopen → control
"We're off to a great start," Cory Clemetson, president of Primm's landowning group Primm South Real Estate Company and grandson of town founder Ernie Primm, told Fox News Digital.
asserted
Clemetson → tell → Digital
The company president pointed to the reopening of the pool and steakhouse, along with what he described as a positive response to the changes.
asserted
he → point → changes
Clemetson said Primm is also aiming to offer travelers a more affordable alternative to Las Vegas.
asserted
Primm → say → Vegas
The property is operating without resort fees and matching previously earned rewards tiers for returning customers as it works to bring longtime visitors back to Primm.
asserted
it → operate → Primm
"I think right now in Las Vegas, one of the hot topics is ... people feel that private equity companies in general have taken away what's made Vegas great as a more affordable vacation by charging parking fees, resort fees," Clemetson said.
asserted
Clemetson → think → fees
"Your overall ability to have a much more affordable vacation and have a great experience feels like it cost you three or four times that today," he said.
asserted
he → have → that
"Primm is trying to reposition that and get back to attracting people.
asserted
Primm → try → people
But affordability is only part of Primm's appeal, according to Clemetson.
uncertain
affordability → accord → Clemetson
He said nostalgia remains a major draw for longtime visitors.
asserted
nostalgia → say → visitors
"Primm has a special place in so many people's hearts, not just Nevadans, but neighboring states and people throughout the country that have come to Las Vegas or have taken a trip out there," he said.
asserted
he → have → trip
"[People] don't want to see [the properties] go away, and they don't want to see them deteriorate in a way, especially the way that was being formulated by the previous operator," Clemetson added.
asserted
Clemetson → want → operator
More changes could soon be on the way, he indicated.
uncertain
he → indicate → way
"With the right vision and the right strategy, we think that Primm can even potentially be better than it ever was.
asserted
it → think → vision
"
Table games could return to Primm Valley "pretty quickly," while another of the town's shuttered casino resorts, Buffalo Bill's, could eventually make a comeback, he said.
"
uncertain
he → return → comeback
I think eventually you'll see Buffalo Bill's here open, probably sooner rather than later," he said.
asserted
he → think → ?
"They're working on that, and so there's excitement."
asserted
They → work → that
Beyond the immediate changes, Clemetson pointed to the planned Southern Nevada Supplemental Airport near Primm as a major factor in the town's longer-term future.
asserted
Clemetson → point → future
"In the next 10 years, there's going to be a second major airport that will be built within a mile and a half of Primm, Nevada," he said.
asserted
he → be → Primm
"And that will give Primm a strategic advantage that it's never had," he said.
"With the right vision and the right strategy, we think that Primm can even potentially be better than it ever was, and it has a chance to do that," he added.
asserted
he → give → that
"There's not a guarantee, but it certainly has a chance — so we're optimistic about our future."
asserted
we → be → future
