Last Ditch Bar in Greenfield, Massachusetts, faced a boycott after lifting its mask mandate on Saturdays to boost business. The decision led to heated backlash from parts of the local queer community, with some critics threatening violence and accusing the bar of being complicit in "mass disabling events." Despite still requiring masks on other days, the move caused a significant drop in customer numbers on Saturday nights, leaving the bar struggling financially.
Written locally by qwen2.5:14b on 2026-09-23,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
In Greenfield, Massachusetts, a lesbian bar called Last Ditch Bar faced severe backlash after lifting its mask mandate for just one night a week starting from August 31. The decision to allow unmasked customers on Saturdays was made to boost the struggling business financially but instead triggered intense criticism and accusations of ableism from community members who felt it endangered immunocompromised individuals. Despite initial support, the bar's owner later imposed strict restrictions due to safety concerns, turning away many eager patrons who had gathered for a "goth night" event.
The controversy garnered national attention with coverage by major media outlets like The Boston Globe, and even led to commentary on HBO’s “Real Time” by comedian Bill Maher, who mocked the far-left critics for their intolerance. Meanwhile, a chapter of the Massachusetts Communist Party criticized The Boston Globe's article as "not newsworthy," accusing the newspaper of courting national outrage against their region.
Written for “Massachusetts Lesbian Bar Mask Mandat…” on 2026-10-05,
grounded in this article and the 8 other(s) covering the same event.
A Massachusetts lesbian bar descended into a catty culture war and faces a potentially business-ending boycott from sudden enemies who flipped out when the owners lifted a longstanding mask mandate — for just one night a week.
asserted
owners → descend → night
Greenfield’s Last Ditch Bar scrapped Saturday mask requirements on Aug. 31 in a bid to boost business — but the move completely backfired, sparking uproar from members of the small city’s queer community.
asserted
move → scrap → community
Some critics dramatically likened the decision to a “mass disabling event,” a “eugenicist” attack and a host of other hot-button terms that escalated to threats of violence.
asserted
that → liken → violence
“I hope your venue gets firebombed for robbing my fellow immunocompromised people of their Saturday plans just to scrape extra revenue from ablists [sic],” one commenter wrote on the western Massachusetts bar’s post announcing the change, the Boston Globe reported.
asserted
Globe → hope → change
“People like you kill disabled people in the name of your own leisure and convenience,” wrote another, while a third said, “Just say you’re being complicit in a mass disabling event and get it over with.
asserted
you → kill → it
And that was all because masks were made “optional” just once a week.
asserted
masks → make → ?
Last Ditch, which opened in 2025, still requires masks all other days even as Greenfield hasn’t reported a COVID case in months.
asserted
Greenfield → open → months
The business soon found its divey barroom bare on what used to be busy nights, as irate customers banded together to boycott.
asserted
customers → find → ?
Sales had already been slumping due to the bar’s floundering business model that includes rules like, “Nobody will be barred from entry due to lack of funds,” and “Poor and unhoused people are welcome in the space.”
asserted
people → slump → space
The mask mandate was another rule, as Last Ditch vowed ableism — infringements on disabled patrons enjoying the venue — was strictly barred.
asserted
ableism → vow → venue
That meant the face coverings were required to protect anyone who was immunocompromised.
asserted
who → mean → anyone
It remains unclear how anyone was expected to drink while masked.
uncertain
anyone → remain → ?
The bar’s three owners — one a drag performer using it/its pronouns, another now in clown school — began to slip behind on their bills and couldn’t pay themselves or even their staff.
asserted
owners → use → themselves
So the trio decided to lift the mask mandate on Saturdays to try to boost revenue and keep the lights on, the Globe reported.
asserted
Globe → decide → lights
“It is with love we inform our immunocompromised disabled divas we will be opening Saturday nights as mask optional,” Last Ditch merrily wrote in the August Instagram post that blew its world apart.
asserted
that → inform → world
Management first tried to apologize for its supposedly flippant post, writing “We are sorry for our passive and dismissive tone of our change to the norms and schedule impacting the most intersectional of us.
asserted
We → try → us
But that only fanned the flames — because Last Ditch’s post failed to include written “alt text” describing the written message for visually impaired people.
asserted
post → fan → people
“This is not an accessible post,” somebody commented.
asserted
somebody → comment → ?
“It indicates the lack of care or interest in Disability intersectionality.”
asserted
It → indicate → intersectionality
Desperate, Last Ditch tried to address the controversy in its monthly community meeting on Sept. 11.
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Ditch → try → Sept.
But the event was immediately hijacked by the outraged masses who joined by Zoom and began filling the chat with hysterical comments, each read aloud for the in-person group to hear.
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group → hijack → person
Then things were really set off when one woman attending in-person, a therapist, said she wished everybody could be there so they could talk together.
“
uncertain
they → set → person
It’s messed up that the mediator is dismissing those attending virtually.
asserted
mediator → mess → those
That’s not accessibility,” somebody wrote, while others claimed it was “wildly unsafe” to have a licensed therapist who they claimed could use her power to force them into mental hospitals against their will.
uncertain
they → ’ → will
“A lot of people are calling for an acknowledgment of harm and I’m hearing a WHITE therapist … center[ing] the feelings of a majority white and white adjacent staff,” another offered.
asserted
another → call → staff
When it came time to hear from Last Ditch’s last remaining owner — the other two quit months ago — she broke down in tears saying she’d just been trying to help her friends with their business before ending up in charge.
“It was not my passion project,” Jackie Matellian cried through her mask, explaining she’d been left responsible for the $50,000 business loan taken out with her friends and that she’d been living in a car for six months to stay ahead of bar payments.
asserted
she → come → payments
Matellian also claimed she’d been working four jobs to keep up with the payments.
asserted
she → claim → payments
“I never really wanted this,” she said.
asserted
she → want → this
“I don’t think I’m doing a very good job.”
asserted
I → think → job
“You chose to use your time to spill tears and center your feelings,” one person responded.
asserted
person → choose → feelings
Things have not improved for Last Ditch since that meeting.
asserted
Things → improve → meeting
Metallian has fallen behind on rent, and the bar’s landlord was demanding $3,900 by the end of September.
asserted
landlord → fall → September
And the fateful mask-optional Saturday nights haven’t helped, with the barroom all but empty each weekend despite drink deals and DJs that used to attract dozens of customers.
asserted
that → help → customers
The only person left around midnight on a recent Saturday suggested trying a Lady Gaga-themed party might bring some people in.
uncertain
trying → leave → people
“Gaga is canceled,” the bartender said.
asserted
bartender → cancel → ?