This Mysterious “Astroturf” Group Popped Up to Defend the Paramount Merger

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Cite

Sledge, M. (2026, August 24). This Mysterious “Astroturf” Group Popped Up to Defend the Paramount Merger. The Intercept. https://theintercept.com/2026/08/21/paramount-merger-warner-discovery-david-ellison-antitrust/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Intercept · collected 2026-08-24 · by Matt Sledge

Quick Summary

A California attorney general is under attack from a new nonprofit accused of being an "astroturf" front group for backing a controversial media merger. The group, Neighbors for Strong Communities, sent text messages urging Californians to pressure Attorney General Rob Bonta in support of the Paramount Skydance and Warner Bros. Discovery merger, which he has sued to block. According to free-speech advocates, the lack of transparency surrounding the nonprofit's donors is suspicious. The group claims it operates independently of Paramount, but declined to disclose its funders.
Written locally by qwen2.5:14b on 2026-08-25, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Paramount Skydance, which is attempting to merge with Warner Bros. Discovery, has created a mystery nonprofit called Neighbors for Strong Communities to defend its merger plans. The group sent text messages to Californians urging them to pressure Democratic state Attorney General Rob Bonta to support the merger, despite his efforts to block it in court. This is part of an increasingly bitter battle between Bonta and Paramount CEO David Ellison, who has threatened to move the studio out of California if the merger is blocked. The group's donors are unknown, which has led free-speech advocates to criticize their lack of transparency. The allegations that Neighbors for Strong Communities is an "astroturf" front group have been denied by its representatives.

Written for “Paramount Pictures Merger Backlash” on 2026-10-16, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Paramount Pictures Merger Backlash
Politics · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 5% of its claims. Each row says how that neighbour differs.
The Independent
⚖️ Leans left 🔴 4% hedged 1 of 26 📰 publisher trust 59
“Article A reports on a group attacking AG Bonta with text messages, while Article B discusses a potential settlement and conditions for approval of the merger”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
58
sentences that state something as happening or true
Uncertain
5%
3 of 58 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
97/100
The Intercept's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-08-25 · source text last changed 2026-08-25 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Intercept · 111 article(s) · 0 correction(s) detected
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Matt Sledge
9 article(s) here · 1 carrying a prediction
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🔮 The national debate over the mega merger has focused on suspicions that Paramount CEO David Ellison might be willing to tilt coverage at Warner properties like CNN in favor of Donald Trump.
Also by Matt Sledge
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 9 articles by Matt Sledge →

Topics

Californians Neighbors for Strong Communities Paramount Paramount Skydance Warner Bros. Discovery

Subjects

Paramount ORG · 7× Bonta PERSON · 5× Neighbors for Strong Communities ORG · 5× Ellison PERSON · 4× Warner Bros. Discovery ORG · 3× Californians NORP · 2× David Ellison PERSON · 2× Paramount Skydance ORG · 2× Tanner Kelly PERSON · 2× Texas GPE · 2×

Narrative

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framing: assertive · carried by 1 article(s) · first seen 2026-08-25
🔮 The national debate over the mega merger has focused on suspicions that Paramount CEO David Ellison might be willing to tilt coverage at Warner properties like CNN in favor of Donald Trump.

Claims (58 extracted, 3 hedged)

A state attorney general challenging the controversial mega-merger between Paramount Skydance and Warner Bros. Discovery is under attack from a newly created mystery nonprofit accused of being an “astroturf” front group. asserted
general → challenge → nonprofit
The group sent text messages in recent days calling on Californians to pressure Democratic state Attorney General Rob Bonta in support of the merger, which he has sued to block in court. asserted
he → send → court
The text messages are the latest escalation of the increasingly bitter battle between Bonta and Paramount CEO David Ellison, who has threatened to move his movie studio to Texas or Tennessee, according to reports from multiple outlets, if a coalition of state attorneys general led by Bonta keeps fighting the merger. uncertain
coalition → threaten → merger
The group behind the text campaign, Neighbors for Strong Communities, cited Ellison’s threat in messages encouraging support for the merger. asserted
group → cite → merger
The group denied the allegations that it is mounting an “astroturf” campaign, but declined to reveal its donors. asserted
it → deny → donors
The lack of transparency led free-speech advocates to issue a scathing press release this week. asserted
lack → lead → release
“The behavior we’re seeing is what powerful corporations do when they are losing control of the story,” Rashad Robinson, co-chair of the Committee for the First Amendment, said in a statement. asserted
Robinson → see → statement
“The more the public understands what’s at stake — fewer jobs, fewer stories told, and even more power in the hands of a few billionaires — the harder the deal becomes for Paramount to defend.” asserted
Paramount → understand → billionaires
A spokesperson for Neighbors for Strong Communities, Tanner Kelly, declined to disclose the group’s donors. asserted
spokesperson → decline → donors
“We don’t disclose funders, but this campaign is operated independently of Paramount,” he said. asserted
he → disclose → Paramount
In a statement to The Intercept, Warner Bros. Discovery denied funding the text message campaign. asserted
Discovery → deny → campaign
Paramount Skydance did not respond to a request for comment. asserted
Skydance → respond → comment
Neighbors and Nemeses Ellison’s merger plans have divided Hollywood unions, leading proponents and opponents to engage in a heated war of words over who speaks for the entertainment industry’s working class. asserted
who → divide → class
Into that fray jumped Neighbors for Strong Communities, which was incorporated in Washington in June, a little over three months after Paramount launched its takeover bid for Warner Bros. Discovery. asserted
Paramount → jump → Discovery
The national debate over the mega merger has focused on suspicions that Paramount CEO David Ellison might be willing to tilt coverage at Warner properties like CNN in favor of Donald Trump. uncertain
Ellison → focus → Trump
Ellison, whose billionaire father is a close ally of Trump’s, has courted favor with the White House as the merger moves forward. asserted
merger → court → House
The debate over the Paramount merger in California, however, has often centered on jobs. asserted
debate → center → jobs
In text messages to Californians that went out earlier this week, Neighbors for Strong Communities asked recipients to send Bonta messages raising the concern that his opposition to the merger will cost the state thousands of jobs — because of Ellison’s reported threat to move Paramount to Texas. asserted
opposition → go → Texas
Those messages and the group’s generic website offer little insight into Neighbors for Strong Communities’s origins. asserted
messages → offer → origins
Its incorporation papers in Washington show that several listed directors have worked as political consultants. asserted
directors → show → consultants
In a statement to The Intercept, one of those directors, Tanner Kelly, described the group as a “community advocacy organization that helps everyday people participate in public decisions affecting their lives, livelihoods and futures.” Bonta is months away from an election he is expected to win handily. asserted
he → describe → election
Kelly said the group’s pressure campaign against Bonta is “not related” to the pending attorney general election, and Neighbors for Strong Communities has not filed campaign finance disclosures with the California Secretary of State. asserted
Neighbors → say → State
Kelly pushed back on the idea that entertainment industry professionals are uniformly opposed to the merger by sending messages from actors who have spoken out in favor of it. “To the claims this is AstroTurf, tell that to the hundreds of real people participating in our movement who have real concerns, real struggles, and real livelihoods on the line that just want to be heard,” said Kelly, who was registered as a lobbyist in California last year. uncertain
who → push → California
Advocates who oppose the merger suspect there is something more at play, pointing to the circumstances of the group’s creation. “ asserted
who → oppose → creation
It discloses no founders, board members, staff, or funders, and the organization does not appear in ProPublica’s nonprofit database,” the Committee for the First Amendment, an anti-merger group co-founded by Jane Fonda, said in a press release earlier this week. asserted
Committee → disclose → release
The Committee said that Neighbors for Strong Communities has the “classic hallmarks of a corporate-backed astroturf campaign designed to manufacture the appearance of grassroots opposition. asserted
Neighbors → say → opposition
The effort to make it seem like the merger has popular support will fail, predicted Jessica J. González, co-CEO of Free Press Action. asserted
González → make → Action
“These corporations know where the grassroots movement actually is: with the industry professionals fighting to block this merger,” she said. asserted
she → know → merger
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WE → ’ → ?
What we’re seeing right now from Donald Trump is a full-on authoritarian takeover of the U.S. government. asserted
seeing → see → government
Court orders are being ignored. asserted
orders → ignore → ?
MAGA loyalists have been put in charge of the military and federal law enforcement agencies. asserted
loyalists → put → military
The Department of Government Efficiency has stripped Congress of its power of the purse. asserted
Department → strip → purse
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that → challenge → investigation
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many → cover → power
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Intercept → cover → world
We understand the challenge we face in Trump and the vital importance of press freedom in defending democracy. asserted
we → understand → democracy
We’re independent of corporate interests. asserted
We → ’re → interests
Will you help us? asserted
you → help → us
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president → have → press
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