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Capri Sun is releasing its largest product yet, a 24-ounce reusable metallic pouch available exclusively on Walmart’s website starting September 21st for $6 each. The company received thousands of requests from fans for a larger pouch, with 80% of customer feedback asking for it specifically. Capri Sun plans to use social media engagement around the #CapriSunBigPouch hashtag to gauge fan interest and possibly make the product permanent in their lineup.
Written locally by qwen2.5:14b on 2026-09-18,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Capri Sun, a popular juice drink from the 1990s, is releasing its largest product ever: the Big Pouch, available starting September 21 at Walmart.com. The metallic pouch stands nine inches tall and holds 24 ounces of liquid but comes empty, allowing customers to fill it with any beverage like Capri Sun juice, water, or coffee. It costs $6 and will be available until September 24, while supplies last. Claire Lukaszewski, the associate brand director of Capri Sun, stated that fans' nostalgia drives their innovation.
Written for “Capri Sun New Product Launch” on 2026-10-04,
grounded in this article and the 0 other(s) covering the same event.
Capri Sun — the juicy staple of 1990s school lunches — is dropping its most massive product yet, a giant metallic juice pouch meant to celebrate the last official days of summer.
asserted
Sun → drop → summer
Called the Capri Sun Big Pouch, it’s the largest single item ever made by the drink brand, which celebrates its 58th anniversary this year.
asserted
which → call → anniversary
But there’s a twist:
Unlike normal Capri Sun pouches, this one doesn’t have any juice inside it.
asserted
one → ’ → it
Fans can buy the $6 metallic pouch, which stands nine inches tall and holds 24 ounces of liquid, starting Monday, Sept. 21 at Walmart.com.
asserted
which → buy → Walmart.com
From there, they can fill — and refill — their nostalgic sippy sack with anything from Capri Sun to iced coffee, filtered water or even a nice splash of pineapple-infused vodka (when sipped legally and responsibly, of course).
asserted
they → fill → course
The pouches will be available on the Walmart website until Sept. 24 with inventory refills happening each day — but only while supplies last.
asserted
supplies → happen → Sept.
“Capri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation,” said Claire Lukaszewski, associate brand director of Capri Sun, in a statement.
asserted
Lukaszewski → have → statement
“There’s an emotional connection to this brand that spans generations, and we don’t take that for granted.
asserted
we → ’ → that
We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice.”
asserted
we → want → practice
Kraft Heinz — the company that manufactures and distributes Capri Sun products in the United States — calls the Capri Sun Big Pouch “fans’ No. 1 request.”
asserted
that → manufacture → Pouch
The company revealed that its biggest supporters submitted thousands of appeals for a larger pouch, and that 80% of all customer feedback was specifically tied to a reusable pouch and / or a mega-drink.
asserted
% → reveal → pouch
Because of this demand, the company said they’re exploring making the big, reusable pouch into a permanent Capri Sun offering.
asserted
they → say → offering
“Fans can share feedback using #CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in the Capri Sun lineup,” the company said.
asserted
company → share → lineup
It’s not the first time that Capri Sun has admitted that when it comes to juice packs, size does matter.
asserted
size → ’ → packs
Just two years ago, Kraft Heinz dropped its Capri Sun Multi-Serve, a 96-fluid-ounce jug worth about 32 pouches of fruit punch.
asserted
Heinz → drop → punch
Capri Sun has also tested the sugary waters of fashion collaborations.
asserted
Sun → test → collaborations
Last year, designer Christian Siriano released a limited-edition $200 “pouch purse” with the brand and debuted it on his September catwalk.
asserted
Siriano → release → catwalk
And this spring in London, rising runway star Chet Lo made Capri Sun clutches for his catwalk show, with proceeds from the stylish sippers going to support children caught in global war zones.
asserted
proceeds → rise → zones
At just $6, this new Walmart version could be a chance for the trend to go mainstream.
uncertain
trend → go → 6